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Submitted By :-

Rajkamal Paroha

Topic: PepsiCo Product Mix

Presenters
Rajkamal Paroha

History of Pepsi
Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. Pepsi can be found in nearly 200 countries around the globe.

History of Pepsi

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees.

Product of Pepsi

BRANDS OF PEPSI
BEVERAGES

SLOGANS BY PEPSI COMPANY

Product mix
Product mix include 4 p  Product.  Price  Place  Promotion

Product
There are many product of Pepsi. Pepsi Beverages includes 4 product linesPepsi 7up, Mirinda, Mountain Dew. These four product line cover the m ajority of the market areas.

Price
Pricing is a big part of the marketing mix.

Price is the assigned numerical monetary value of a goods, service or asset.


The price may act as a way to attract target customers

Pepsi again decides it price on the basis of competition

The company is renowned to bring the price down even up to half if needed.

The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly.

Place
It can mean a geographic location, an industry, a group of people ( segment) to whom a company wants to sell its products. Pepsi when entering a new market does not go in alone but it looks for partners and mergers.

Pepsi has spread worldwide.

Promotion
Promotion is one of the four aspects of marketing. Promotion comprises four subcategories: 1. Advertising 2. Personal selling 3. Sales promotion 4. Publicity and public relations

Largest manufacturer, distributor and


marketer in the world.

Operates in 200 Countries Worldwide

1.5 billion people consume a Coca-Cola product each day

Coke vs. Pepsi for financial position

Presented by Natasha Razzaq

Tests of Liquidity
Coca cola Company
Current assts Current liabilities Inventory 17,551,000 13,721,000 2,354,000

2009

Pepsi Company
Current Assts Current Liabilities Inventory 12,571,000 8,756,000 2,618,000

2009

Tests of Liquidity
Test of liquidity Pepsi
2009 Coke 2009
1.6 1.4

Current ratio

1.43

1.27

1.2 1 0.8 0.6 0.4 0.2 pepsi coke

Quick ratio

1.13

1.10

Tests of Solvency
Coca cola Company
Current assts Current liabilities Total assts Total debt Shareholder equity 17,551,000 13,721,000 48,671,000 23,872,000 24,799,000

2009

Pepsi Company
Current assts Current liabilities Total assts Total debt Shareholder equity 12,571,000 8,756,000 39,848,000 23,044,000 16,908,000

2009

Tests of Solvency
Test of solvency Pepsi 2009 Coke 2009
1.6 1.4 1.2 1 Working capital ratio

0.095

0.078

0.8 0.6 0.4 0.2 pepsi coke

Solvency ratio

1.36

0.96

Presented by Asia Wajid

Tests of Profitability
Pepsi Company
Operating income Annual interest Net income Total Revenue Sales

2009
8,044,000 397,000 5,946,000 43,232,000 43,232,000

Coca cola Company


Operating income Annual interest Net income Total Revenue Sales

2009
1,780,000 84,000 1,715,000 7,510,000 7,510,000

Tests of Profitability
Test of profitability Pepsi 2009 Coke 2009
25 20

Debt coverage 20.26 ratio

21.19
15 10

Profitability ratio

0.13

0.22

5 0

Turnover ratio 1.08

0.15

pepsi

coke

Presented by Fayza

who is Better r in Position n

Overall Performance of Pepsi & Coke


25 20

15

10

0 Current ratio Pepsi co Coke co Column1 1.43 1.27 Quick ratio 1.13 1.1 Working capital 0.095 0.078 Solvency ratio 1.36 0.96 Debt Profitabili Turnover coverage ty ratio ratio 20.26 21.19 0.13 0.22 1.08 0.15

Strong Points of Pepsi


High Liquidity

Generate High Working Capital Better Debt Service Coverage

High Turnover Ratio

Weak Points of Pepsi

High Solvency risk

Low Profitability

Strong Points of Coca Cola


Low Solvency Risk

High Profitability Ratio

Weak Points of Coca Cola


Low Liquidity Generate Low Working Capital

Low Debt Service Coverage

Low Turnover Ratio

Any Question