Beruflich Dokumente
Kultur Dokumente
McGraw-Hill/Irwin
Learning Outcomes
12.1
Describe the role information plays in enterprise resource planning systems Identify the primary forces driving the explosive growth of enterprise resource planning systems Explain the business value of integrating supply chain management, customer relationship management, and enterprise resource planning systems
12-2
12.2
12.3
12-3
12-4
12-5
12-6
12-7
12-9
12-10
Integration Tools
Many companies purchase modules from an ERP vendor, an SCM vendor, and a CRM vendor and must integrate the different modules together
Middleware several different types of software which sit in the middle of and provide connectivity between two or more software applications Enterprise application integration (EAI) middleware packages together commonly used functionality which reduced the time necessary to develop solutions that integrate 12-11 applications from multiple vendors
Integration Tools
Data points where SCM, CRM, and ERP integrate
12-12
12-13
Second Life 1. If you operated a business entirely on Second Life would you require an ERP system? Why or why not? 2. How would an ERP system be used in Second Life to support a global organization?
12-15
Gearing Up at REI
Recreational Equipment Inc. (REI) annual revenues between $500 million and $1 billion and more than 10,000 employees REI is an industry leader for its best practice multichannel CRM strategy, which allows customers to seamlessly purchase products at the companys 70 retail stores as well as by telephone, through mail order, and on the Internet
12-16
McGraw-Hill/Irwin
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