Beruflich Dokumente
Kultur Dokumente
Khushal Arukia1226110117
Presented by
Sovananda 1226110140
INTRODUCTION
<To be continue>
Business Plan
Procurement
Supply of mustard seed to plant Lowest procurement price Add value Production 100 % quality check .
Marketing Startegy
Brand name - Saloni Initially in 15 lts tins Penetration in kolkata
Opportunity Utilization
Truck laden with oil had meet with an accident Sold consignment in Kolkata Establishing its own channel Sales in kolkata immediately witnessed a 100 % growth
Finance
Cleared UPFC loan by 1993 . Reinvestment of profit into the business
Sales
Marketing unbranded loose oil Rotate capital very fast Oil was sold through a broker . Turnover of Rs 2 . 90 lakh by 1991 .
new compa
Family involvement in
business
Targeted to lower segment and positioned as premium quality oil ban on sales of mustard and unpacked oil due to outbreak of
epide
MEOIL Tapped the vaccum created by passing quality test . MEOIL sold directly to retailers through its van salesman . Two major area of concern Production and Packaging Ban on entry of suppliers to the factory
Thank You
Menu