Chocolates are everyone's favorites but have we ever wondered what management techniques the chocolate manufacturing companies

undertake. Here in this project we have tried to explain and compare the management techniques of three major chocolate manufacturing companies namely Cadbury ltd, Nestle and Amul .

THE MAJOR PLAYERS

The major national players in the chocolate market in India are: Cadbury India Ltd. Nestle India Ltd. Gujarat Cooperative milk marketing federation limited (Amul) The combined chocolate and clair market is dominated by two giants Cadbury and nestle together they have 90 % share of the entire market. Amul holds a 5% share and is present only in the molded chocolate segment of the market

Hierarchy Top Management Middle Management First-Level Management Operating Employees

Management Levels Strategic Level Technical Level Operations Level

a.) Interpersonal Roles b.) Informational Roles c.) Decisional Roles

CHAIRMAN - C.V.PAL(NON EXECUTIVE) MANAGING DIRECTOR-ANAND KRIPALU

ATUL BHATIA-DIRECTOR, R&D CHANDRAMOULI VENKATESAN DIRECTOR,CHOCOLATES & STRATEGY. JAIBOY PHILLIPS-DIRECTOR,OP

SUNIL SETHI-DIRECTOR, SALES & INTERNATIONAL BUSINESS

1.Finance department 2.Marketing department 3.Strategic department 4.Legal department 5.Human resource department 6.Research and Development department 1.Chocolates 2.Sweets 3.Mints and Chewing gums 4.Beverages and Miscellaneous

Cadbury has more than one management style . This is so it has the best managementThis is in terms of efficiency, training and knowledge and to focus more on the loyalty of the workers in Cadbury. Cadbury has three management styles, which are: Autocratic Democratic management Consultative management Paternalistic management Management by objectives is a process of management that emphasises the role of leadership and communications in the organisation and control of the business. It is a method of managing managers rather than the workforce at large.

The identification of agreed goals by a manager an a subordinate The definition of the subordinate's responsibilities in terms of agreed results The use of agreed goals and responsibilities to control the progress of the business

ORGANIZATIONAL STRUCTURE:
Cadburys follows a downward flow of communication. So, their organizational structure can be said is hierarchical structure. Hierarchical structure is based on distinct chain of commands from Managing director to Clerical Support assistants (according to Cadbury). Decisions are made at the top and pass down. Cadburys employees roles are usually based on clearly defined procedures and roles. Cadbury organization is based on a Democratic Management style decisions are made as a result of a consultation process involving various members of the organization (Cadbury). Ideas would be discussed and thought through collectively. Within Cadbury organization we can find a Democratic structure, because Cadbury tends to be found in situation where it is felt to be important for all members of the organization to understand what they are doing, were decisions require individual initiative, and where member of staff need to work as a team. In Cadburys organizational structure there is less complexity, less formalization and they are almost decentralized. In that sense we can say that Cadburys organizational structure is Neo classically designed.

1.PRODUCTION FUNCTION
 LAND LABOUR CAPITAL ENTERPRISE 2.FINANCE FUNCTION.HUMAN RESOURCE FUNCTION 5.ADMINISTRATIVE FUNCTION 6.RESEARCH AND DEVELOPMENT

Nestl is an international corporation that produces a variety of products including food, beverages, and pharmaceuticals that amount to over 8,000 in all (Tomlinson 2000).Nestl India is a subsidiary of Nestl S.A. of Switzerland. With seven factories and a large number of co-packers, Nestl India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. Most innovative and fastest growing food company offering Products enjoyed in Every home every day

Since Henri Nestl developed the first milk food for infants in 1867, and saved the life of a neighbour's child, the Nestl Company has aimed to build a business based on sound human values and principles. While our Nestl Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of the Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. 1.People first 2.Quality products 3.Long term view 4.Decentralization 5.Uniformity 6.Diversification 7.Research and development 8.Flexibility and simplicity 9.Handling of raw materials 10.Packaging 11.Marketing and distribution 12.Legislation and regulations

Mr. Antonio Helio Waszyk Director Mr. Shobinder Duggal Mr. Christian Schmid Mr. Pradip Baijal Mr. Michael W.O. Garrett Non Executive Director Mr. Ravinder Narain Dr. Swati A. Piramal Mr. Richard Sykes Mr.Micheal W.O Garrett

Chairman and Managing

Director - Finance & Control Director - Technical Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non-Executive Director Alternate Director to

NESTLE ORGANISATIONAL STRUCTURE

MANAGEMENT PRINCIPLES AND LEADERSHIP Nestle Value Added Leadership Concept Members of the Nestle management at all levels are more concerned with continuously adding value to the company than exercising formal authority. They can delegate all without abdicating their proper responsibility. Qualities And Characteristics of A Nestle Manager The higher the levels of the position and the responsibility of a Nestle Manager, the more he/she should be selected on the basis of the following criteria (in addition to professional education, skills and practical experience) : Courage, solid nerves and composure; capacity to handle stress. Ability to learn, open-mindedness and perceptiveness . Ability to create a climate of innovation. Thinking in context. Credibility : in other words practice what you preach . Willingness to accept change and ability to manage change. International experience and understanding of other cultures. 

Production Division Quality Assurance. Depet Brand Wise Production Departments Packaging Department

Marketing Division Customer Relation Department Distribution Department Research & Development Department

HR Division Personnel Department

Finance Division
Treasury Department Accounts Department

. The brand name Amul means AMULYA. This word derived from the Sanskrit word AMULYA which means PRICELESS . A quality control expert in Anand suggested the brand name AMUL. . Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India.

MOTTO The main motto of AMUL is to help farmers. Farmers were the foundation stone of AMUL. The system works only for farmers and for consumers, not for profit. The main aim of AMUL is to provide quality products to the consumers at minimum cost. The goal of AMUL is to provide maximum profit in terms of money to the farmers.

AMUL HAS BEEN ABLE TO: Produce an appropriate blend of the policy makers farmers board of management and the professionals: each group appreciating its rotes and Limitations, Bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. Provide a support system to the milk producers without disturbing their agro economic systems, Plough back the profits, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers and Even though, growing with time and on scale, it has remained with the smallest producer members. In that sense. Amul is an example par excellence, of an intervention for rural change.

B.O.D Chairman Managing Director General1 Manager Assistant General Manager Manager Deputy Manager Assistant Manager Superintendent Deputy Superintendent Senior Officer Officers Assistants Junior Assistant Workers (A to G Grade Workers)

Managing Director

General Manager

Production Manager

Marketing Manager

Finance Manager

General Executive

Senior Officer

Senior Technician

Worker Type A

Worker Type B

Worker Type C

Worker Type D

Top Level Management

Middle Level Management

Lower Level Management

M.D

:- 01

Deputy Manager :- 004 Assi. Manager :- 022 Superintendent :- 036

G.M

:- 02

A.G.M

:- 02 Dy. Superintendent :- 047

Manager :- 14

Sr. Officer :- 101 Total :- 210

Total

:- 19

Assistant :- 0070 Jr. Assistant :- 0036 "A" Grade Employees :- 0066 "B" Grade Employees :- 0072 "C" Grade Employees :- 0206 "D" Grade Employees :- 0239 "E" Grade Employees :- 0174 "F" Grade Employees :- 0090 "G" Grade Employees :- 0096 Total :- 1049

Number of Employees Training and Development Working Hours Canteen facility Bonus Safety Uniform

BOARD OF DIRECTORS 1. Shri Ramsingh P. Parmar Chairman 2. Shri Rajendrasinh D. Parmar Vice Chairman 3. Shri Shivabhai M. Parmar Director 4. Shri Maganbhai G. Zala Director 5. Shri Chandubhai M. Parmar Director 6. Shri Pravinbhai F. Solanki Director 7. Shri Dhirubhai A.Chavda Director 8. Shri Bhaijibhia A. Zala Director 9. Shri Mansinh K.Chauhan Director 10. Shri Bipinbhai M.Joshi Director 11. Smt. Madhuben D. Parmar Director 12. Smt. Sarayuben B. Patel Director 13. Shri Ranjitbhai K. Patel Director Shri B. M. Vyas (M.D. of GCMMF, Anand) Shri Rahulkumar Shrivastav (M.D. of KDCMPUL, Anand) Shri Deepak Dalai (District Registrar) Kaira District Central Co-operative Bank U.T.I. Bank State Bank of India Bank Of Baroda Bank Of Maharastra Corporation Bank Auditor:- Special Auditor (Milk), Milk Audit Office, Anand.

a.)Introduction
Production management it refers to the process of correction of past mistakes catching up with the new techniques, taking up steps with developing techniques and taking measures for the production of goods at comparative cost. The basic philosophy of production management is to launch a formal attack on direct cost and effective utilization of available resources, and developing production management is the process of Planning, Organizing, Directing and Controlling.

b.)Organizational Structure c.)Manufacturing Process Of Products

a.)Introduction
There is one popular theme in management MAN IS MASTER and AMUL follows this theme. Generally organization is run with the help of five Ms viz. MAN, MONEY, MATERIAL, MACHINE and MARKET. However it is impossible to seem the organization without human resource. Thus human resource comprises the value of the organization by effective and efficient work.

b.)Organizational structure c.)Recruitment and Selection

1.Recruitment a.)Internal Sources b.)external sources 2.Selection 3.Training and Development

a.)Introduction
Financial Management is an activity, which is concerned with the acquisition and conservation of capital funds in meeting financial needs and overall objectives of a business enterprise.

b.)Importance Of Financial Management

Finance for business promotion. Finance management for optimum use of firm. Use for co-operation in business activities. Useful in decision-making. Determinant of business success. Measurement of performance. Basis of planning, co-operation and control. Useful to shareholders and investors .

c.)Organizational Structure

a.)Introduction b.)Organizational Structure c.)Marketing Mix

1.)Product 2.)Price 3.)Promotion 4.)Place

The objective of the study was to study the management techniques of Amul, Nestle, and Cadbury, Also to study the Industry Structure and Dynamics. Advertising plays an important role in creating brand awareness, brand recall and brand recognition which are important in helping a customer make purchase decision of that brand. Thus, we can say that companies which want to make their brands No. 1 should adopt the above findings in their brand building exercise. However for generalization of the results, a study needs to be undertaken based on a larger sample across different industries. Each company has its own method and techniques for efficient management ,each company has its own beliefs and policies which makes it successful

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