Group Members

Prepared by Group # 3 consisting of: Faculty: Prof. Shovan Nandi

Madhurima Sarkar Swastick Mukherjee Subrata Chowdhury Subhajay Sen Sourav Sarkar

C.S.R. Experts View

Corporate Social Responsibility is a commitment to improve community well being though discretionary business practices and contributions of corporate resources- PHILLIP KOTLER

What is C.S.R.
Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the work force ,their families and the local community and society at large.

 C.S.R

practice in Indian industry traces its roots from Jamsetji Tata, founder of Tata Steel

Term C.S.R came into existence early 1970s

Early birds- Tata group, Aditya Birla group and Indian oil

Importance & Benefits of C.S.R.

Retaining and developing motivated and committed employees Winning and retaining consumers and business customers Improving business reputation and positive publicity Cost and efficiency savings Networking and speaking opportunities

Carrolls Four Part Definition Understanding the Four Components

Archie Carrol

Responsibility Economic

Social Expectations Required

Examples Be profitable. Maximize sales, minimize costs, etc. Obey laws and regulations. Do what is right, fair and just fair enough. Be a good corporate citizen.

Legal Ethical Discretionary (Philanthropic)

Required Expected Desired/ Expected

Brief Profile of Tata Steel

Came into existence in 1907 by Jamsetji Nusserwanji Tata Formerly known as Tata Iron & Steel Co. Ltd. (TISCO) World's seventh largest steel manufacturing company Works at Jamshedpur, Jharkhand, with an annual capacity of 31 million tonnes Caters TMT bars, forging quality steel, Iron rods, structurals, Ferro alloys Listed in NSE and BSE
alloys.

The attitude and philosophy of the Tata group is to believed that the company must balance the interests of all stakeholders. Tata steel has evolved a Tata index. Tata Steel Limited has been awarded the prestigious Golden Peacock Global Award for Corporate Social responsibility.

Journey of Tata Steel on CSR

1912 - 8 hour workday 1916 - Social Welfare Scheme launched for employees 1920 - Leave with pay 1934 - Profit Sharing bonus 1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies 1951 - Planned family norms promoted at community level 1970 Included Corporate Social Responsibility in its Articles of Association 1958 - 225 acre Jubilee park created for the citizens of Jamshedpur 1979 - Launched concerted rural development initiatives

Journey of Tata Steel on CSR

1995- Tata Business Excellence Model - makes sustainable growth a priority and has included this in its Key Enterprises Process 1999- Tata Code of Conduct - mandates good governance ethical practice by organizations as well as each and every employee 1995- Tata Council for Community Initiatives provides the superstructure for CSR efforts across the Group 2003- Tata Index for Sustainable Development - a CSR measure adopted across the Tata Group

Areas of Impact for CSR activities of Tata Steel Conserving Nature

Education-Brightening the Future

Stimulating Economic Growth Women Empowerment Population Management Conducting Sports and Adventure activities Health and Medical services to all Relief during Natural Calamities Tribal Upliftment Arts and Culture

Health for All

Health care facilities open to employees and non-employees 850-bed hospital, two super dispensaries and nine dispensaries in Jamshedpur Mobile medical units reach out to rural and semi urban areas Health Centre in villages and communities. Supports alternative remedies such as ayurveda, homeopathy, etc. Supports Blood Bank, specialty hospitals for eye care services, cancer, etc Taken Lifeline Express seven times to remote parts of rural India Partner for Child Survival, Smile Train, Polio and Water and Sanitation projects

Population Management

Jamshedpur leads in demographic indices and maternal and child health in the country Set up Family Initiatives Foundation to Shares planned family norms with employees and nonemployees. Provides free Reproductive Health Services to over 2,000,00 women from urban & rural areas each year Ensures 98% immunisation coverage in the city of Jamshedpur

Relief during natural calamities

Immediate relief with materials and help during natural calamities Relief followed by long-term rehabilitation programmes Employees have contributed their wages towards relief and participated in relief work Constructed schools and shelters after recent super cyclone in Orissa and earthquake in Gujarat

Education-Brightening the Future

Jamshedpur is a centre for excellence in education

Three primary schools, six high schools and one college run by the company 312 private schools and 171 balwadi schools assisted by Tata Steel Jamshedpur has among the highest literacy rates in the country

WOMEN EMPOWERMENT
Empowering the women folk has been a thrust area for Corporate Sustainability Services division of TATA Steel. Jointly inaugurated two vocational training modules at the jail premises ,Ghadigh, Jharkhand for women inmates. The women inmates undergo training on jewellery making and beautician courses. TATA Steel on principal has agreed to bear the entire expenses for the training.

Arts and Culture

Patron of Art and Culture

Contributed to setting up of National Centre for Performing Arts, Mumbai Tribal Culture Centre set up for preservation and promotion of indigenous art and culture in Jamshedpur Supports cultural institutions in Jamshedpur and outlocations Promotes rural arts and crafts Art in Industry camps One of the oldest and finest collection of Indias masters and contemporary Indian art

Sports & Adventure

Promotes Sports as a way of Life

Sports Department Tata Steel Adventure Foundation Tata Football Academy Tata Archery Academy 30-acre J R D Tata Sports Complex Organizes sporting events for employees and community year round Promotes sports in schools Employees include 20 Olympians, over 100 international sports persons Indias first woman to scale Mount Everest

Hello Zindagi, a movie venture supported by Tata Steel and Dhamra Port Company Ltd, which released on March 5, highlights the sensitive issue of the conservation of Olive Ridley turtles in the story. A Tata Steel spokesperson said the association with Hello Zindagi is a part of Tata Steel's corporate social responsibility.

Produced by Suresh Menon and Amit Garg of Ample Entertainment Co, Hello Zindagi stars Kanwaljit Singh, Neena Gupta, Kitu Gidwani, Milind Gunaji Amit Behl and Mrunmayee Lagoo

Some key awards received by Tata Steel in 2009-2010

The Golden Peacock Global C.S.R Award for its continual commitment to ethical behaviour and its contribution to economic development while improving the life of the community. Economic Times of India Company of the Year Award The Best Establishment Award by the President of India The Most Admired Knowledge Enterprise (MAKE) Asia Award (5th time) The TERI Corporate Award for HIV/AIDS initiatives The Think Odisha Leadership Award for 100 years of service to the Indian nation Indian national safety awards (West Bokaro & Jharia divisions) ISO 9001:2000, TIS 18001:1999 and OHSAS 18001:1999 quality management certifications (Thailand) Confederation of Indian Industry (CII) Sustainability Award Admired company for CSR activities in India, Nielsen India Corporate Image Monitor 2009 Confederation of Indian Industry (CII) Wellness Award

Bibliography

www.tatasteelindia.com/...sustainability/sustainability-overview.asp www.maala.org.il/en/company/ranking/2011/ http://www.karmayog.org/csr500companies/csr500companies_8544.htm http://business.rediff.com/report/2010/mar/09/tata-steel-takes-csr-to-the-silver-scr http://smcbball42.wordpress.com/archie-carrol/ http://www.conference-board.org/bio/index.cfm?bioid=1323 www.rhcatalyst.org/site/DocServer/CSRQ_A.pdf?docID=103 en.wikipedia.org/wiki/Corporate_social_responsibility http://ecocitizen.tatasteelindia.com/images/CSR-06-07.pdf http://www.tatasteelindia.com/corporate-citizen/society/buildingcommunity-network.asp

THANK YOU