World Breastfeeding Week th August 2011) (1-7 & Breastfeeding

Dr Yog Raj Khinchi

World Breastfeeding Week th August 2011) (1-7

World Alliance for Breastfeeding Action (WABA)

The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocenti Declaration 1990 (WHO and UNICEF) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilization for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week. This has become to be known as World Breastfeeding Week (WBW) celebrated every year from 1ST to 7TH August to commemorate the Innocenti Declaration. WBW is endorsed by WHO and UNICEF.

WBW over the years: Themes

1997: Breastfeeding- Nature s Way 1998: Breastfeeding- The Best Investment 1999: Breastfeeding- Education for Life 2000: Breastfeeding- It s Your Right! 2001: Breastfeeding in the Information Age 2002: Breastfeeding- Healthy Mothers and Healthy Babies 2003: Breastfeeding in a Globalised World for Peace and Justice 2004: Exclusive Breastfeeding: The gold Standard Safe, Sound, Sustainable 2005: Breastfeeding and Family Foods: LOVING & HEALTHY 2006: Code Watch: 25 Years of Protecting Breastfeeding 2007: Breastfeeding: The 1ST Hour- Save ONE million babies! 2008: Mother Support: Going for the Gold Everyone Wins! 2009: Breastfeeding: A Vital Emergency Response Are you ready? 2010: Breastfeeding: Just 10 steps! The baby-friendly way!!

2011: Talk to me! Breastfeeding- a 3D experience

Theme of the World Breastfeeding Week: 2011 Talk to me! Breastfeeding- a 3D experience
When we look at breastfeeding support, we tend to see it in Two-dimensions: Time : From pre pregnancy to two years of breastfeeding Place : The home, community and health care system But neither has much impact without a THIRD dimension

Communication with mother

Communication is an essential part of protecting, promoting and supporting breastfeeding.

Objectives of WBW 2011

Sustain the momentum from your WBW celebrations-Campaign for breastfeeding friendly environment ! Reach out to people specially youth with information on breastfeeding & support other needs. Protect against commercial influences by baby food manufactures. Advocate for community and family support to help enhance breastfeeding and complementary feeding.

Breastfeeding

Benefits of breast milk to the baby

Colostrum (first immunization) and breast milk are made for babies and is the best first food Readily available, at body temp, uncontaminated Easily digested and well absorbed Contains essential amino acids Rich in polyunsaturated essential fatty acids (PUFA) Better bioavailability of iron and calcium

Benefits of breast milk (contd.)

Protects against infection Prevents allergies Better intelligence Promotes emotional bonding Less heart disease, diabetes and lymphoma

Benefits to mother
Helps in involution of uterus, prevents PPH Delays pregnancy (lactation amenorrhea) Decreases mother s workload, saves time and energy Lowers risk of breast and ovarian cancer Helps regain figure faster (avoids obesity in mother)

Benefits to family
Contributes to child survival Saves money Promotes family planning Environment friendly

Anatomy of breast
Myoepithelial cells Epithelial cells ducts Lactiferous sinus

Nipple

Areola Montgomery gland Supporting tissue and fat Alveoli

Physiology of lactation
Hormonal secretions in the mother
Prolactin helps in production of milk Oxytocin causes ejection of milk

Reflexes in the baby rooting, sucking & swallowing

Prolactin production
Enhanced by How early the baby is put to the breast How often and how long baby feeds at breast How well the baby is attached to the breast

Prolactin milk secretion reflex

Hindered by Delayed initiation of breastfeeds Prelacteal feeds Making the baby wait for feeds Pacifiers, bottles Certain medication given to mothers Painful breast conditions

Prolactin milk secretion reflex

Enhancing factors
Emptying of breast Bottle feeding, Incorrect positioning, Painful breast

Hindering factors

Sucking

Expression of milk Night feeds Prolactin in blood Sensory impulse from nipple

Oxytocin milk ejection reflex

Oxytocin contracts myoepithelial cells

Sensory impulse from nipple to brain Baby sucking

Oxytocin milk ejection reflex

Stimulated by Inhibited by

Thinks lovingly of baby Sound of the baby Sight of the baby CONFIDENCE

Worry Stress Pain Doubt

Feeding reflexes in the baby

Rooting reflex Mother learns to position baby Sucking reflex

Baby learns to take breast Swallowing reflex

Composition of preterm and full term human milk (g/dl)

Full Term Fat Protein Preterm 3.5 1.0 3.5 2.0

7.0

Lactose

6.0

How breast milk composition varies

Colostrum Foremilk Hindmilk

Fat

Protein

Lactose

For successful breastfeeding

A willing and motivated mother An active and sucking newborn A motivator who can bring both mother and newborn together ( health professional or relative )

Successful breastfeeding
Have a written breastfeeding policy Motivate mother from antenatal period Put to breast within 30 minutes of birth Promote rooming-in of mother and baby Promote frequent breastfeeding

Successful breastfeeding (contd.)

Don t give prelacteal feeds Don t use bottle to feed Support mother in breastfeeding the baby Arrange mother craft classes in health facilities Treat breastfeeding problems early Exclusive breastfeeding till 6 months Addition of home-based liquids/semisolids after 6 months

Position of baby in relation to the mother

The baby s whole body should face the mother and be close to her The baby s head and neck should be supported, in a straight line with his body, to face the breast Baby s abdomen should touch mother s abdomen, to be as close as possible to his mother

Signs that a baby is attached well at the breast

1. The baby s mouth is wide open 2. The baby s chin touches the breast 3. The baby s lower lip is curled outward 4. Usually the lower portion of the areola is not visible

Signs that a baby is attached well at the breast

lower lip is curled outward baby s mouth is wide open

chin touches the breast

lower portion of the areola is not visible

A baby suckling in an incorrect position

A baby suckling in a correct position

Signs that a baby is attached well at the breast

lower lip is curled outward baby s mouth is wide open

chin touches the breast

lower portion of the areola is not visible

Causes of Not enough milk

Enough and proper breast feeding is not done Too short or hurried breastfeeding Night feeds stopped early Poor suckling position Poor oxytocin reflex (anxiety, lack of confidence) Engorgement or mastitis

Management of Not enough milk

Put baby to breast frequently Baby to be correctly attached to breast Build mother s confidence Use galactogogues judiciously

Adequate weight gain and urine frequency 5-6 times a day are reliable signs of enough milk intake

Expressed breast milk (EBM)

Indications Sick mother, local breast problems Preterm / sick baby Working mother Storage Clean wide-mouthed container with tight lid At room temperature 6-8 hrs Refrigerator: 24 hours, Freezer - 20 C : for 3 months

Ten steps to successful breastfeeding (baby friendly hospital initiative, BFHI)

Every facility providing maternity services and care for newborn infants should :
1. Have a written breastfeeding policy that is routinely communicated to all health care staff 2. Train all health care staff in skills necessary to implement this policy 3. Inform all pregnant women about the benefits and management of breastfeeding

Ten steps to successful breastfeeding (contd )

4. 5. Help mothers initiate breastfeeding within half hour of birth Show mothers how to breastfeed, and how to maintain lactation even if they are separated from their infants Give no food or drink, unless medically indicated till 6 months of age Practice rooming-in : allow mothers and infants to remain together 24 hrs a day

6. 7.

Ten steps to successful breastfeeding (contd )

8. 9. Encourage breastfeeding on demand Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants

10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital.