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GOALS OF A FIRM
GOAL FINANCIAL GOAL
PROFIT MAXIMISATION
Economy
Low prices Huge losses Product out of the market huge losses
ECONOMIC THEORY
PROFITABLE FIRM WILL ADOPT THIS THEORY
DEFINITION OF PROFIT
Short or long PBT or PAT Total profits or profits per share Total operating profit/ profit accruing to share
holders
Invest in additional 10,000 shares @Rs.50 Rs.5,00,000 invested for a return of 5% Additional revenue of Rs. 25,000/PAT Increased to Rs.75,000/EPS = Rs. 3.75
INFERENCE
The addition in profits does not necessarily
mean addition in earnings for the share holders so maximising PAT is not doing any good in return if profitability is the only goal of a firm.
MAXIMISING EPS
EPS Is not the only factor that influences the
market price of a share. So only measures adopted to increase EPS is not going to satisfy the financial goal of the company.
WEALTH MAXIMISATION
Share holders wealth maximisation means
risk taken.
Principle of Finance
Investors -Shareholders -Lenders Provides initial cash to finance The business proposal
Portfolio Manager