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NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

History of Foot Wear

It is probable that the first shoes were worn by ancient man in the Ice Age, around 500,000 years ago
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Scientists have suggested that strong protective footwear first came into widespread use between 40,000 and 26,000 years ago. The oldest shoes that have been discovered are around 9,000 years old that were discovered in California. Shoes from about 5,000 years ago were found on a preserved Ice Man that was discovered in the French Alps.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Evolution of footwear

Types of footwear

Dress and Casual shoes


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Mens shoes

Womens shoes

Athletic shoes

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Orthopedic shoes

Dance shoes

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Pointe shoes

Ballet shoes

Jazz shoes

Tango / flamenco shoes


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Ballroom shoes

Dance sneakers

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Character shoes

Work shoes

Emergence of sports footwear


TheresurgenceinrunningbroughtaboutbytheEnglishinthe18thcentury. The19th centurysawtheintroductionofanallleatherspikedrunningshoe.


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Joseph William Foster founded the first sports shoe company in Boulton (United Kingdom)inthe1890's.Hisgrandsonlatertookoverin1958andrenamedthefirm, Reebok.TheBoultonbasedcompanyinEnglanddidmakeshoesforLordBurghley inthe1924Olympics.Thesewerethinleathershoemadefromrigidleather. According to Steele, the first popular sneaker was introduced in the United States in 1917 under the name of Keds. The K is thought to stand for kids and the term is rhymingslangforped(s),theLatinforfoot.Kedsweretennisshoe. ThefatherofthemodernrunningshoewasAdolfDasslerwhobeganmakingshoesin 1920. By 1936 his shoes were internationally acknowledged as the best and were wornbyathletesofthecalibreofJesseOwens. In the year 1950 Dassler's running shoes were worn at the Berlin Olympics. By the 1950sfamousrunnersweresuppliedshoesfreeandgratis.

Shoe Parts
Aglets Counter Eyelet Foot bed Goring Heel breast Heel Insole Lining Outsole

Quarter Shank Shoelaces Sole Throat Toe box Tongue Top lift Upper Vamp

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Shoe Parts

Do you know?

Athletic shoes, depending on the location and the actual type of footwear, can also go by the name trainers (British English), sandshoes (Australian English) running shoes, runners or gutties (Canadian English, Australian English, Hiberno-English), sneakers, tennis shoes (North American English, Australian English), gym shoes, tennies (South African English) sport shoes, sneaks, takkies (South African English) and

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Applications of sports footwear


Sne ake rs
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Running

Trackshoes

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Fo o tball

Cricket

Tennis

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Basketball

Climbing

Go lf

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Base ball

Bowling

Cycling

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Skateboarding Skiboot

Skating

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Wre stling

Walking Hiking

Cle at(sho e )

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Americanfootball

Snowshoes

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

SUPER PREMIUM
A super premium brand costs very high and deals with high quality products and targets a niche market

Puma is a large German-based multinational company that produces high-end athletic shoes and other sportswear. The company is best known for its football shoes .

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Rs.2499 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Lacoste is a French company. The company can be recognized by its green crocodile logo.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs. 3000 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

The company is best known for its tennis shoes

HI-TEC SPORTS shoes was founded in 1974 in Essex, England.


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs 2999 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Adidas is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylormade golf company, and Rockport. One of the main focuses of Adidas is football and football kit. Adidas currently manufactures several running shoes.

Price: Rs 1990 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas.This line is a sports performance collection for women called "Adidas by Stella McCartney.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

For the 2008 Summer Olympics in Beijing, China, Adidas spent 70 million sponsoring the event amid criticisms

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Impossible is nothing

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Nike is a major sportswear and equipment supplier based in the United States. Nike positions its products in such a way as to try to appeal to a "youthful....materialistic crowd". It is positioned as a premium performance brand. Nike is also the official kit sponsor for the Indian cricket team for 5 years, from 2006 to 2010.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Rs. 1500-6500

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

PREMIUM
A "premium brand" typically costs more than other products in the same category

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Reebok International Limited is a British producer of athletic footwear and is currently a subsidiary of Adidas. The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League, the Canadian Football League, and is the official shoe supplier to the NFL and Major League Baseball.

Price: Rs.1299 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Wilson company mainly manufatures tennis shoes. Wilson shoes are endorsed by Roger Federer.
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs.1199 onwards

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NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs.1395 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: 1500 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

ECONOMY
An "economy brand" is a brand targeted to a high price elasticity market segment.

BATA sells its sports shoes under the brand name POWER. Bata Shoes is a large, family owned shoe company. It is currently headquartered in Lausanne, Switzerland.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs.599 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

The Action group is one of the India's leading business conglomerates.

Action is headquartered in Delhi, supported by multiple manufacturing and development units in rest of the states like - Haryana, Himachal Pradesh and Daman etc.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs.399 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Khadims is mainly based out of bengal.


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Price: Rs.399 onwards

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Global Brands of athletic shoes


Adidas Adio Admiral AeroShoes Aigle Air1 Airness Airwalk And 1 ASICS Avia Athletic Works

Bacup Shoe Company Ben Sherman Bite Footwear Breeze Shoes Brooks Sports, Inc. Cica (Clarks) C1rca Footwear Converse creative recreation Customatix.com
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Global Brands of athletic shoes


DaDa Footware DC Shoes Dekline Diadora Digit 3 Duffs Dunlop Footwear Ecco Ecko Element Ellesse Emerica Erre Etnies Shoes Fila

Garmont Gola Gravis Footwear Hawk Shoes Head Hi-Tec Ipath Footwear Joma K-Swiss Kashi Kicks KangaROOS Keds Keen Footwear Kelme
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Global Brands of athletic shoes


Lacoste mainly tennis shoes LA (or L.A.) Gear Lakai Le Coq Sportif Legea Lonsdale Lotek Kicks Lotto Sport Italia Lundhags Merrell boots Mizuno Magic 32 Montrail New Balance Nike

The North Face O'Neill Orchid Footwear Osiris Pony Shoes Prince PUMA Quiksilver Reebok Reef Footwear Riddell Footwear Rip Curl Rockport Royal Elastics RYK
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Global Brands of athletic shoes


Saucony Servis-Cheetah Sfida Skechers Spring Courttennis shoes Squash Design USA Stadia Stinky Footwear Strength Shoes Superga Supra

Teva Sport Sandals Timberland Umbro UK Gear Vans Veja, (fair trade) Vox Footwear Zoo York S Footwear
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Modern Technologies

Assemble Your Shoe


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Mi Adidas is a Mass Customization Program offering the option to customize a shoe model with the choice of different types of outsoles, cushioning, and other parameters. +F50 TUNIT

Modern Technologies

Virtual Shoe Tryout


NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Try before you buy, but virtually. The new technology consisting of a virtual mirror lets the customer choose and see which pair of shoes goes best with him/her. User can customize colour, parts and other details. User can then check their new shoes from all angles.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Modern Technologies

Music Player and Gadgets

Conclusion
This survey has provided us with the latest knowledge and trends associated with the sports shoes available. The various features associated with the sports and the most important feature we surveyed is the comfortability factor according to specific sports and the price range. The market survey conducted to study the various brands available in footwears has given us a wide knowledge regarding the price, features and other related concepts. It has given us a complete picture of the world of footwears.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

THANK YOU

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