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It is probable that the first shoes were worn by ancient man in the Ice Age, around 500,000 years ago
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Scientists have suggested that strong protective footwear first came into widespread use between 40,000 and 26,000 years ago. The oldest shoes that have been discovered are around 9,000 years old that were discovered in California. Shoes from about 5,000 years ago were found on a preserved Ice Man that was discovered in the French Alps.
Evolution of footwear
Types of footwear
Mens shoes
Womens shoes
Athletic shoes
Orthopedic shoes
Dance shoes
Pointe shoes
Ballet shoes
Jazz shoes
Ballroom shoes
Dance sneakers
Character shoes
Work shoes
Joseph William Foster founded the first sports shoe company in Boulton (United Kingdom)inthe1890's.Hisgrandsonlatertookoverin1958andrenamedthefirm, Reebok.TheBoultonbasedcompanyinEnglanddidmakeshoesforLordBurghley inthe1924Olympics.Thesewerethinleathershoemadefromrigidleather. According to Steele, the first popular sneaker was introduced in the United States in 1917 under the name of Keds. The K is thought to stand for kids and the term is rhymingslangforped(s),theLatinforfoot.Kedsweretennisshoe. ThefatherofthemodernrunningshoewasAdolfDasslerwhobeganmakingshoesin 1920. By 1936 his shoes were internationally acknowledged as the best and were wornbyathletesofthecalibreofJesseOwens. In the year 1950 Dassler's running shoes were worn at the Berlin Olympics. By the 1950sfamousrunnersweresuppliedshoesfreeandgratis.
Shoe Parts
Aglets Counter Eyelet Foot bed Goring Heel breast Heel Insole Lining Outsole
Quarter Shank Shoelaces Sole Throat Toe box Tongue Top lift Upper Vamp
Shoe Parts
Do you know?
Athletic shoes, depending on the location and the actual type of footwear, can also go by the name trainers (British English), sandshoes (Australian English) running shoes, runners or gutties (Canadian English, Australian English, Hiberno-English), sneakers, tennis shoes (North American English, Australian English), gym shoes, tennies (South African English) sport shoes, sneaks, takkies (South African English) and
Sne ake rs
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Running
Trackshoes
Fo o tball
Cricket
Tennis
Basketball
Climbing
Go lf
Base ball
Bowling
Cycling
Skateboarding Skiboot
Skating
Wre stling
Walking Hiking
Cle at(sho e )
Americanfootball
Snowshoes
SUPER PREMIUM
A super premium brand costs very high and deals with high quality products and targets a niche market
Puma is a large German-based multinational company that produces high-end athletic shoes and other sportswear. The company is best known for its football shoes .
Rs.2499 onwards
Lacoste is a French company. The company can be recognized by its green crocodile logo.
Adidas is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylormade golf company, and Rockport. One of the main focuses of Adidas is football and football kit. Adidas currently manufactures several running shoes.
In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas.This line is a sports performance collection for women called "Adidas by Stella McCartney.
For the 2008 Summer Olympics in Beijing, China, Adidas spent 70 million sponsoring the event amid criticisms
Impossible is nothing
Nike is a major sportswear and equipment supplier based in the United States. Nike positions its products in such a way as to try to appeal to a "youthful....materialistic crowd". It is positioned as a premium performance brand. Nike is also the official kit sponsor for the Indian cricket team for 5 years, from 2006 to 2010.
Rs. 1500-6500
PREMIUM
A "premium brand" typically costs more than other products in the same category
Reebok International Limited is a British producer of athletic footwear and is currently a subsidiary of Adidas. The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League, the Canadian Football League, and is the official shoe supplier to the NFL and Major League Baseball.
Wilson company mainly manufatures tennis shoes. Wilson shoes are endorsed by Roger Federer.
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
ECONOMY
An "economy brand" is a brand targeted to a high price elasticity market segment.
BATA sells its sports shoes under the brand name POWER. Bata Shoes is a large, family owned shoe company. It is currently headquartered in Lausanne, Switzerland.
Action is headquartered in Delhi, supported by multiple manufacturing and development units in rest of the states like - Haryana, Himachal Pradesh and Daman etc.
Adidas Adio Admiral AeroShoes Aigle Air1 Airness Airwalk And 1 ASICS Avia Athletic Works
Bacup Shoe Company Ben Sherman Bite Footwear Breeze Shoes Brooks Sports, Inc. Cica (Clarks) C1rca Footwear Converse creative recreation Customatix.com
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
DaDa Footware DC Shoes Dekline Diadora Digit 3 Duffs Dunlop Footwear Ecco Ecko Element Ellesse Emerica Erre Etnies Shoes Fila
Garmont Gola Gravis Footwear Hawk Shoes Head Hi-Tec Ipath Footwear Joma K-Swiss Kashi Kicks KangaROOS Keds Keen Footwear Kelme
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Lacoste mainly tennis shoes LA (or L.A.) Gear Lakai Le Coq Sportif Legea Lonsdale Lotek Kicks Lotto Sport Italia Lundhags Merrell boots Mizuno Magic 32 Montrail New Balance Nike
The North Face O'Neill Orchid Footwear Osiris Pony Shoes Prince PUMA Quiksilver Reebok Reef Footwear Riddell Footwear Rip Curl Rockport Royal Elastics RYK
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Saucony Servis-Cheetah Sfida Skechers Spring Courttennis shoes Squash Design USA Stadia Stinky Footwear Strength Shoes Superga Supra
Teva Sport Sandals Timberland Umbro UK Gear Vans Veja, (fair trade) Vox Footwear Zoo York S Footwear
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Modern Technologies
Mi Adidas is a Mass Customization Program offering the option to customize a shoe model with the choice of different types of outsoles, cushioning, and other parameters. +F50 TUNIT
Modern Technologies
Try before you buy, but virtually. The new technology consisting of a virtual mirror lets the customer choose and see which pair of shoes goes best with him/her. User can customize colour, parts and other details. User can then check their new shoes from all angles.
Modern Technologies
Conclusion
This survey has provided us with the latest knowledge and trends associated with the sports shoes available. The various features associated with the sports and the most important feature we surveyed is the comfortability factor according to specific sports and the price range. The market survey conducted to study the various brands available in footwears has given us a wide knowledge regarding the price, features and other related concepts. It has given us a complete picture of the world of footwears.
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
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