PARLE PRODUCTS

1. INTRODUCTION : -Parle Products has been India s largest manufacturer of biscuits & confectionaries for almost 80 years. -Makers of the world s largest selling biscuits, Parle-G ,& a host of other very popular brands, the Parle name symbolizes quality, nutrition & great taste. -With a reach spanning even to remote villages of India, the company has definitely come a very long way since its inception. -Mr. Prakash Chauhan is the Executive chairman of Parle Agro.

2.HISTORY :
*Parle Product s fame & popularity is undeniable. Considering its extensive reach, the brand PARLE is known & recognized by everyone. *In 1929 a small company by the name of PARLE PRODUCTS emerged in British dominated India. *The goal was to spread joy & cheer to children & adults alike, all over the country with its sweets & candies. *Although, the company knew that it wouldn t be an easy task, they decided to take a brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionary products. A decade later this factory was upgraded to manufacture biscuits as well. *Since then Parle has spread in all directions & has won international fame.

3.IMAGES OF PARLE PRODUCTS:

4.SWOT ANALYSIS:
*STRENGHTS 1.LOW PRICE as compared to competitors. 2.SIZEABLE MARKET SHARE in the country. 3.Offers variety of products under its BRAND. 4.Different sizes of packets are available. 5.Deep & Effective COVERAGE. 6.Largest DISTRIBUTION SYSTEM. *WEAKNESSES 1.BREAKING of BISCUITS while delivering to retailers. 2.IMPROPER & IRREGULAR SUPPLY. 3.FEWER SHARES in Premium biscuit market. 4.Dependent on its FLAGSHIP BRAND, PARLE-G 5.POOR PACKAGING. 6.Lack of schemes for distributors & retailers.

*OPPORTUNITY 1.Rising demand for innovative packaging. 2.Retailing loyal retailers. 3.Improving supply for established brands. 4.Information revolution brought about by media & mass communication. 5.Good scope for snacks & namkeens, if launched & properly promoted by PARLE.

*THREATS 1.Highly advertised brands such as BRITANNIA. 2.Ever increasing competition from multinationals & local companies. 3.Increase in sale of lower value bakery products. 4.Emerging substitutes like wafers, snacks & toasts. 5.Margin war among the major brands.

5.INTERSTING FACTS:
*Many of PARLE PRODUCTS, say, biscuits & confectionaries, are market leaders in their category & have won acclaim at the Monde Selection, since 1971 with a share of 40% of the total biscuit market & a 15% share of total confectionary market in INDIA, it has grown to a multi-million dollar company. *The factories of PARLE BRAND at Bahadurgarh, Haryana & Neemrana, Rajasthan are the largest biscuit & confectionery plants in the country. *The Brand Trust Report, published by Trust Research Advisory in 2011, ranked PARLE in the 58th place as the MOST TRUSTED BRANDS OF INDIA.

FROOTI; mango drink APPY CLASSIC; first apple nectar to be launched

in INDIA. APPY FIZZ; champagne of fruit drinks LMN; nimbu pani GRAPPO FIZZ; sparkling grape juice HIPPO; baked snack with goodness of wheat MINTROX; mint candy BUTTERCUP; hard boiled candy

RAW MATERIAL
MIXING COOLING

MOULDING

BAKING

PACKING

8.COMPETITORS:

Outside India, Parle-G is available in Europe, UK, USA, Canada, Sin gapore, etc. In Canada, it is sold by Zehrs, Food Basics, Loblaws, etc for only 99 cents for a 418 gram pack. It s familiar across the world and it s sale has commenced in Western Europe and USA.