Beruflich Dokumente
Kultur Dokumente
Knowledge Exchange and Information Centre (KEIC) Search Citation and References Plagiarism
Literature
Gateway to Knowledge
To familiarize yourself with previous research on your select topic To critically determine the level of theory and knowledge development relevant to your problem To determine the relevance of the current research To determine a rationale for the selection of your research strategy
Become aware of how others approached and resolved problems Direct your research in different ways Inability to find literature that will support your position of strengthen a theory or hypothesis Help design your research based on previous good or flawed research
Determine when to do a research Delimit what is searched Access data base for periodicals and documents Organize the information Critically evaluate the literature Write the literature review
When to do a research
A literature review always comes first and proceeds the final formulation of a research question and the implementation of the study
Before beginning a search, the researchers needs to set parameters as to what is relevant Select parameters that will allow you a comprehensive review, but one that is practical and not overwhelming
Accessing database
The most common used databases in the field of management/Communications are EBSCOS & Questia EBSCOS & Questia provide with a very quick effective ways of researching hundreds of journals EBSCOS is constantly undergoing changes such as full article previewing and better searching and limiting methods Access libraryonline
Organizing information
Begin organisation by reading article abstracts (Communication Abstracts, Journal of Marketing covers abstracts at the end.) Journal articles should be categorised into a highly relevant, relevant and not relevant Articles that are highly relevant and somewhat relevant should be read and examined critically Never miss to write the source
Question should be developed by the researchers to apply the articles These questions should help limit the articles that can be used to support the research Works that are deemed flawed or lack adequate support should be discarded
The writing of the literature review is to justify your research, or for a manuscript describe the completed research project The literature review should not only present an overview but should also critically examine the previous research
SOURCES OF INFORMATION
Primary Secondary Tertiary Non-Documentary Internet
PRIMARY SOURCE
First published records of original research and development or description of new application or new interpretation of an old theme or idea. Primary sources are published in variety of forms
PERIODICALS
Journals Jr. of Communication Jr. of Marketing Jr. of Marketing Research Jr. of Brand Management Visual Communication
Periodicals information is more up-to-date than books
PERIODICALS
Bulletins AAA Bulletin AMIC Bulletin AEJMC Bulletin Transactions Proceedings or Similar Work AAA Proceedings
RESEARCH REPORT
Explains only research and development projects (progress report) Atomic Research
RESEARCH MONOGRAPHS
Separately published reports on original research e.g. Creativity and the prepared mind by Ray Hyman (National Art Education Association, Research Monograph- I)
TRADE LITERATURE
Source for getting information about particular products and development e.g. Textile machine
DISSERTATION
A candidate working towards a degree to write a dissertation under the supervision of a guide. They are usually expected to evidence of original research.
UNPUBLISHED SOURCES
Memoranda Diaries Letter to or from a particular individual Company file Internal research report
UNPUBLISHED SOURCES
State papers Inscription (Wording on a coin, medal, and seal) Portraits (Paintings) Oral history Coins
SECONDARY SOURCES
Information are those which either compiled from or refer to primary sources of information. This information is Modified, Selected Recognized.
PERIODICALS
Specialise in interpreting and providing opinions on developing reported in primary sources of information. Facts for You Economic and Political Weekly Seminar
BIBLIOGRAPHIES
A bibliography is an organized list of primary or other sources related to a given subject(s) or person. Bibliography on advertising
INDEXING PERIODICALS
Compilation of titles of articles that appear in current primary source of journals, new books, pamphlets etc. Current Index of Management Marketing
ABSTRACTING PERIODICALS
Compilation of concise summaries of significant articles, monographs, reports, patents, other primary source publications. Communication Abstracts Dissertation Abstracts International
MONOGRAPHS
Short treaties on a specific subject. Monograph may be brought out as a part of series. Advertising in Rural India monograph series 36
TEXTBOOK
Book of instruction which enables one to develop proper understanding of the subject. Marketing Management by Philip Kotler
REFERENCE BOOKS
Not read from first page to last page is called reference books. Encyclopedias Dictionaries/Thesaurus Handbooks, Manuals Tables
TERTIARY SOURCES
Contain information distilled and collected from primary and secondary sources. Bibliography of bibliographies Directories Guide to Literature
NON-DOCUMENTARY SOURCES
Formal - Organization Informal - Individual
SEARCH STRATEGY
Subject/Topic (Impact of TV on Children) Scope (sources) Time Period to be Covered Avoid Duplication
SEARCH STRATEGY
Name: Eyeglasses UT: Spectacles BT: Optical Devices NT: Sunglasses RT: Contact Lenses Brand Name, Generic Name Company Name
DATABASE
AMERICAN ACADEMY OF ADVERTISING BOOK TV COMMERCIAL DISSERTATION NEWSPAPER PERIODICALS
DATABASE
CMIE MAGINDIA.COM VANS ISI EMERGING MARKET INDIASTAT.COM EBSCO QUESTIA
DATABASE
MR SOURCES MP PLANNING SOURCES ECONOMIC DATA SOURCES CREATIVE SOURCES
CITE REFERENCES
Advantages of acknowledging ones source accurately -Enrich your written assignment -Satisfaction of doing right thing -High ethics -Walk with your head held high -Enhance your credibility without responsibility -Aware of latest development -Statement is wrong then author is responsible -Reliable and respected source increase the credibility -Directing researchers to original sources
PLAGIARISM
of us dont steal Wrong to take other peoples things without prior permission Intended and unintended plagiarism Common intellectual property - Neem, Solar Eclipse, M/F ratio - Commonly briefing Specific information/knowledge - Number - Kind of authority
Most
PLAGIARISM
The word plagiarism used in relation to lawsuits in the publishing and recording industries
ACADEMIC PLAGIARISM
Plagiarism is the act of using another persons ideas or expressions in your writing without acknowledging the source
ACADEMIC PLAGIARISM
Plagiarism is to give the impression that you have written of thought something that you have borrowed from someone else
ACADEMIC PLAGIARISM
Alexander Lindey defines it as the false assumption of authorship: the wrongful act of taking the product of another persons mind, and presenting it as ones own.
ACADEMIC PLAGIARISM
Plagiarism often carries severe penalties, ranging from failure in a course to expulsion from school
(Single/multiple)
Direct quotes Reproducing text word from another source Khandwalla (2002, p.23) observes that few companies have courage as a core competency. Few companies have courage as a core competency (Khandwalla, 2002, p.23). Direct quotes should not be more than 500 words Three dots (FewCompetency) 5 Crore [50 millions] writer to improve quality
Paraphrasing text
- Khandwalla (2002) singles out courage courage to take risks, courage to deal with the emotions of co-workers and courage to stand up for ones values and beliefs as the most important requirement for a manager interested in initiating and managing change in his organisation. Difference: quote and own wording
Khandwalla (2002) points out that few companies have courage as a core competency. There are several other works says the same. Khandwalla (2002) also points out that few companies have courage as a core competency.
emphasized the need for courage, especially courage to take risk in managers who pursue innovation and change. - Courage, especially courage to take risk in managers who peruses innovation and change in your organisation (see Khandwalla 2002; Peter 2002). - As Khandwalla (2002) and Parel (2002) argue that managers who pursue innovation and change ought of have the courage to take risks, the model proposed here incorporates courage as a potentially relevant factor influencing the organisational change process. - As Khandwalla (2002) suggests that courage to take risks is important for managers pursuing change, we feel that it was appropriate to include it as one of the characteristics of managers in our proposed model
Thank You