PRESENTED BY: SWATI

INTRODUCTION
y In 1929 a small company by the name of Parle products

emerged in British dominated India.

y A decade later it was upgraded to manufacture biscuits

as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over
y Parle name symbolizes quality, nutrition and great

taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.

COMPANY LOCATION

LOCATION
Parle Products Pvt. Ltd.
Shiv Shakti Processed Food Gut No. 54, Village Sate, Taluka Vadgaon, Maval, Opp. Sher-E-Punjab Hotel, Mumbai Pune Highway, District Pune - 412 106.

COMPANY PROFILE
The consumer is the focus of all activities at Parle . Its Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multimillion dollar company. The largest biscits & confectionery plants are in Mumbai,Bangalore, Haryana,Rajasthan. Parle Products has 7 manufacturing units and 51 manufacturing units on contract. Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly.

The targeted market of this factory is foreign market.The products produced in Pune factory are Parle-G, Nice biscuits, honey base and coconut base.

PARLE QUALITY
y Hygiene is the precursor to every process at Parle. y From husking the wheat and melting the sugar to

delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness.
y Every batch of biscuits and confectioneries are thoroughly checked by expert staff,the most modern equipment are used ensuring the same perfect quality across the nation and abroad.

CORE VALUES
An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

AWARDS
y Parle products have been shining with the golds and

silvers consistently at the Monde Selection ever since they were first entered in 1971.

y Monde Selection is an international institute for

assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.

CUSTOMERS
Various people have various reasons to consume it, some consume it for the value it offers while others consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is much more than just a biscuit brand. Little wonder than why is it the Largest selling Biscuit brand in the World

SUPPLIERS
Vanaspati ghee from Gujarat. Maida from khopoli. cc Packing material from Goa and Daman
Sugar from Kolhapur

COMPETITORS
1. SUNFEAST 2. BRITANNIA

MARKET SHARE
Parle acquires 40% of the total biscuit market in India. Parle has 15% share in the total confectionery market in India. Parle has a total 65% command in the domestic market.

HYGENIC CONDITIONS

Cleanliness in the working place is maintained through Hazard Analysis At Critical Control Point.(HACCP).

y The use of Japanese technique HAIER, which is similar to ISO

9001.

ORGANISATIONAL STRUCTURE
GENERAL MANAGER

PRODUCTION MANAGER

CHARGE IN SHIFT

SUPERVISORS

WORKERS

CORPORATE SOCIAL RESPONSIBILITY

Parle The world of Happiness.
Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri.

WORK CULTURE
y Parle has a very open work culture. Our work atmosphere is comfortable and relaxed that helps increase productivity and efficiency. y Group lunches and outstation team-building exercises that augment inter-personal relations and mutual understanding are part of our work culture. y We organise discussion forums and training programs on stress management and employee well being. Yoga trainings, health check-up camps and workshops on healthy lifestyle are regular events in Parle.

PRODUCTS
Parle G Parle G Magix Parle G Milk Shakti Krack Jack Monaco Marie Choice Hide & Seek Fun Centre Monaco Bites Nimkin Parle Cream Digestive Marie

CANDIES & TOFFEES

y Melody y Poppins y Mango Bite y Kismi Bar y Rol-a-cola y Orange Candy

PROCESS FLOW
y Raw material handling y Testing y Mixing y Moulding y Baking y Cooling y Packing y Storing

FLOW CHART
RAW MATERIAL HANDLING TESTING

MOULDING

MIXING

BAKING

COOLING

PACKING

STORING

RAW MATERIALS
INGREDIENTS:
Wheat Flour Sugar

Partially Hydrogenated Edible Vegetable Oils

Invert Syrup

TESTING
Samples of raw materials are sent to the laboratory for testing as per the Parle norms. Vanaspati ghee is checked as free fat acid.

MIXING
y The capacity of mixer is 500kg in which Mixing of

Ingredients with Vanaspati ghee.

y Vitamins, Baking soda and Milk powder is done. y Dry mixing is done for 7.5min, which is further mixed with

cream for 3.5 min.

y The mixing done in the machine has a temperature of 32-33

degrees, which is converted into a dub (tandoor roti).

MOULDING
The tandoor roti is further passed under the molder in which tandoor rotis are moulded into rectangular shaped by the dices and the name is engraved on the pieces of biscuits.

BAKING
After the moulding process the biscuit pieces are forwarded
2nd Chamber 25% moisture is absorbed 1st Chamber 10% moisture is absorbed

in the oven which is 240ft. Long and is sub divided into 8 chambers, in which the moisture is absorbed in the following manner ;
3rd Chamber 50% moisture is absorbed

4th Chamber

50% moisture is absorbed

5th Chamber

75% moisture is absorbed

6th chamber

100% moisture is absorbed

BAKING
Each chamber has been fitted with two burners and a chimney at the top. The baking task is done for 3.5min with the temperature between 80-320 degrees.

BAKED BISCUITS

COOLING
The temperature of the baked biscuits is between 140-150 degrees. There are six conveyers belt in which the temperature of biscuits are brought down to 45 degrees. The steps of cooling process is as follows:
6th belt back part temp. reduced 4th belt back part temp. reduced 3rd belt front part temp. reduced 1st belt front part temp. reduced 2nd belt back part temp. reduced

5th belt

front part temp. reduced

PACKING
y There are 13 packing machines, which is operated

automatically.

y Each packing machine packs 90 packets per minute,

which contains 16 biscuits in each packet.

STORING
y After packaging the goods are taken to the

storage area where goods are ready to be dispatched.

y The total storage area is 300/1000sqfts.

EXPORTS
The countries where Parle products are exported are:
y y y y y y y

South Africa Kenya Australia Newzeland Saudi Arabia Srilanka Ghana

FINDINGS & LEARNINGS

y Place was hygenic. y Well-equipped with modern machines. y Socio-cultural environment is maintained along with Lord Shiva s temple near the main factory gate. y Things were done in a systematised manner to avoid confusion & rush,example-parle g is made during morning hours and nice biscuits in the evening time. y Mass production takes place,they manufacture 7125 biscuits in a minute which makes it 427500 biscuits in an hour.

THANK YOU!!!