Beruflich Dokumente
Kultur Dokumente
Presented by:
Abdul Naeem Junaid Alam Faiza Shakeel Bushra Aslam Sumaya Fazal Aliasghar Parekh
The virgin associated with words such as Fun Innovative Daring Successful And the founder, Richard Branson were high profile in British advertisements for apple computers together with Einstein and Gandhi.
Q.1 what is the corporate rationale of virgin .1 group? y The aim being to extend the brand name at low cost into selected areas. y There are Four criteria y It must be innovative y Challenging authority y Offer value by money being better than competitors. y Be good quality and market must be growing.
Q.2 are there any relationship of a strategic nature b/w business within the virgin group? Yes, there is relationship of strategic nature in the virgin group such as y The use of divestiture
y
Q.3 does the virgin group as a corporate parent, add a value to its business? If so how?
y
The Virgin Group, as a corporate parent does value to its business. It is achieved by the following points: Understanding of institutionalized Markets Virgin brand name to overcome barriers to entry Limiting Risk in joint Ventures Management are not restricted Innovation
y y y y y
Q.4 what are the main issue facing by the virgin group and how they should be tackled?
Recommendations
Become Less Diverse y Change in Strategy y Accounting Year End
y