Monday 11.00-13.00 Wednesday 11.00-12.00 Dasan Bldg., Room 217 Professor: Michael Prieler, Ph.D.

Outline of Todays Class

Course Description Self-Introduction Course Calendar Rules

Course Description
This course is an introduction to mass communication and wants to equip students with the basic knowledge that is necessary in order to proceed with their studies. The course covers the principle areas of mass communication, which include different media such as books, newspapers, magazines, films, radio, television, video games and the internet, as well as topics that are connected with most of these media forms such as public relations, advertising, a short introduction to the effect theories of mass communication, and discussions on media ethics and global media.
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Course Description
The objective of the course is to provide students with tools to critically analyze different forms of mass communication within their social and cultural contexts. Given such tools, students will be able to understand how different forms of mass communication contribute to the construction of reality in our daily life. Students will learn by listening thoughtfully to the instructors lectures, giving presentations, participating in class discussions, and asking questions.
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Self-Introduction: Contact

Instructor: Michael Prieler Name in Korean: E-Mail: prieler@hallym.ac.kr Office: Dasan Bldg., Room 507 Office Hours: Monday 15.00-16.00, Wednesday 15.00-17.00 Tel.: 033-248-1938

Self-Introduction

Austrian People?

Mozart

Schwarzenegger

;)

Self-Introduction: Education

M.A. at Vienna University (Austria): Department of German Philology/Department of Theater-, Film-, and Media Studies. Visiting Student: Marburg University (Germany), Tsukuba University (Japan). Studies at Vienna University of Economics and Business Administration. Ph.D. at Tohoku University (Japan): International Cultural Studies with special emphasis on Media Studies. Dissertation: The Representation of the Foreign in Japanese Television Advertising.
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Self-Introduction: Work

Researcher at the German Institute for Japanese Studies, Tokyo. Research on Advertising to the Silver Market in Japan. Adjunct Professor, Campus. Temple University, Japan

Since March, 2009: Assistant Professor, School of Communications, Hallym University.

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Self-Introduction

Now its your turn ;)

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Self-Introduction
Whats your name? What is your major? In what year are you? Where are you from?

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Textbook?
No textbook is necessary for this course! Relevant PowerPoint files will be uploaded one week before the class.

The course was mainly based on: Baran, Stanley (2008). Introduction to Mass Communication: Media literacy and culture. 5th edition. Boston: McGraw Hill. Straubhaar, Joseph, LaRose, Robert, & Devanport, Lucinda (2009). Media Now: Understanding Media, Culture, and Technology. 6th Edition. Wadsworth.
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Week 1: August 30-September 1

Introduction to the Class Media, Culture and Society

Week 2: September 6-8

Media, Culture and Society

Week 3: September 13-15

Books Magazines Newspapers

Week 4: September 20-22

No class on September 22, remade on December 7

Radio and Sound Recording

Week 5: September 27-29

No class on September 29, remade on December 8

Film

Week 6: October 4-6

Television, cable and other multichannel services

Week 7: October 11-13

Presentations 1

Week 8: October 18-20

Mid-term Examination

Week 9: October 25-27

The Internet, the World Wide Web and Videogames The Changing Media

Week 10: November 1-3

Public Relations

Week 11: November 8-10

Advertising

Week 12: November 15-17

Theories of Effects of Mass Communication

Week 13: November 22-24

Media Ethics and Media Law

Week 14: November 29December 1

Global Media Presentations 2

Week 15: June 8 - 10

Remake Classes

Week 16: December 13-15

Final Examination

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Grading
Grades will be determined for this course according to the following formula: Class Participation 10% Homework (5) 10% Presentation 1 15% Presentation 2 15% Quizzes (2) 10% Mid-term Exam 20% Final Exam 20%

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Grading
A+ A B+ B C+ C D+ D F 95% 90% 85% 80% 75% 70% 65% 60% 0% 100% 94.9% 89.9% 84.9% 79.9% 74.9% 69.9% 64.9% 59.9%

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Grading
Note carefully the dates for examinations/presentations/debates as listed on this syllabus or announced during class. If you miss any of the above without a valid excuse (illness, family emergency), you will receive a zero for that assignment. You need a certificate from a doctor or family member to excuse your absence. It is your responsibility to inform the instructor of your absence BEFORE the scheduled test/presentation/debate.

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Grading
Students leaving for military service or to begin a job shortly before the end of the term still have to fulfill all requirements of the class (i.e. exams, presentations, homeworks, etc.), although they are excluded from the attendance policy.

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Attendance/Class Participation
Attendance is expected for this course, and will influence final grades. While it is permissible to miss the occasional class for emergencies (provided this is properly documented, and with due notification), regular attendance is both an expectation and an obligation. Attendance for presentations and exams is mandatory. Class Participation will represent 10% of your overall grade (you cannot participate if you are not present!)

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Attendance/Class Participation
Students missing 2 times will still receive 10 points for attendance. Students missing three classes will receive 9 points, students missing 4 classes 6 points, students missing 5 classes 3 points, students missing 6 classes will receive 0 points. Missing more than 6 classes will result in an F. Students are expected to participate in class. Excellent class participation can lead to 2 bonus points, which will be added to your exam results.
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Attendance/Class Participation
Disruptive students interfere with the aims of the course and are a major obstacle to its success. As a result, such students will receive a warning; after the second warning they will be sent out of the classroom. This will be combined with a reduction of attendance/class participation points. I also reserve the right to expel students from the course.

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Presentations
Thirty percent of the course grade will be based on two short presentation. These presentations are designed to ground your personal experiences in an academic context. Students are free to choose any topic related to the course, though the instructor must first approve the topic. More detailed information will be provided in the course. Presentations will be given in-class. Audio-visual equipment may be used for the presentation (PowerPoint, CD/Video, audio), but students must make their requests known to the professor and allow time for glitches that may occur in setting up the equipment.

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Homework
Five homework assignments are required for this course. The grades on the homeworks are based on its submissions and normally count for 2 points if the quality is sufficient. At least 150 words are required for each homework. If this number is not reached, or the quality of the homework is poor, I reserve the right to give fewer or no points on the homework. In the case that students do not receive the full amount of points, I will inform them of their grade and the reason they received it.
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Quizzes
Quizzes test students on the major concepts learned during the course. Two quizzes are planned.

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Examinations
Mid-term Examination will be 60 minutes in length and will test students on the major concepts learned during the course. More detailed information will be provided in advance of the exam. The Final Examination will be 60 minutes in length and will test students on the major concepts learned during the course. More information will be provided by the end of the semester.
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Policy on Cell Phones

Cell phones, pagers and beepers must be turned off during class except with special permission from your instructor.

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Policy on Academic Honesty

Plagiarism and academic cheating are prohibited. Do not take another persons labor, ideas, words or assistance without acknowledgement. All work for the courses has to be done by the individual student. Any assistance must be reported to the instructor. If you have used sources, such as journals, books, the internet, etc. these sources must be cited in your homework or presentation. Use of text or information from Internet sources without citation will not be accepted.

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Policy on Academic Honesty

Even when you cite Internet sources, simple copypasting, e.g. for homeworks, will not be accepted. Your own ideas are always more valuable, even if you feel anxious about the quality of your ideas, your English, etc. Submission or presenting work from other courses is prohibited. All graded assignments, quizzes and exams are to be completed individually.

Violations of these rules will result in 0 points given for the respective assignment, homework, quiz or exam.

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Controversial Subject Matter

In this class we will be discussing subject matter that some students may consider controversial. Some students may find some of the readings and/or comments in class very challenging. Our purpose in this class is to explore this subject matter deeply and consider multiple perspectives and arguments. Students are expected to listen to the instructor and to one another respectfully, but of course are free to disagree, respectfully, with views expressed in class, or in readings.

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Disclaimer
The above schedule, policies, and assignments in this course are subject to change in the event of extenuating circumstances or by mutual agreement between the instructor and the students.

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?? Questions ??

What do you expect from this course? What do you want to learn in this class? Why did you decide to study Communications? Future plans? (Continue university, job, etc.) In what forms of media are you especially interested? (internet, TV, radio, film, etc.) Other comments? Any Questions?

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