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Objectives
To know various roofing solution involved in the construction. y To find out the factors affecting the buying decision y To generate sales leads. y To know about customer acceptance of the product
y
Products:
Pre-painted Galvanized Steel (Zinc Coated Steel) Pre-painted Galvalume Steel(Zinc-Aluminum Alloy Coated Steel) and Bare Galvalume Steel(Zinc-Aluminum Alloy Coated Steel)
Research Methodology:
y
Type of Research: Exploratory Research Sample unit: consist of Architect, civil engineer, contractor & industrial customers Sample Size: 60 peoples Sampling Procedure: Purposive Sampling & Simple Random Sampling
No=12
Yes
Yes = 48
No
i. ii.
80% of the people use the roofing solution 20% of the people not use the roofing solution
03 01 02
i.
High Price
06
ii. 17% for price, iii. 8% for communication gap & iv. 25% of people not using roofing solution because of other reasons
19 44 21
Tata Blue Scope Century Wells Kailash Roofing Jindal Steels Other Companies
It is clear that Tata Blue scope is the brand that the customers are most aware of followed by Jindal Steels & Kailash Roofing solution
Looks/Finishing
Price
Payment Terms
Contractor/Engineer Ref.
Personal Relation
Brand Image
Delivery time
Environment Friendly
4 4
20 18 16 14 12 10 8 6 4 2 0
Quality/ Durability
Looks/Finishing
Environment Friendly
Price
People prefer Quality & Price is very important factor Looks & Environment Friendly is average or indifferent factor Less time in installation is least important factor
30
25
20
15
10
Payment Terms, Personal Relation & Engg. Reference is least imp. factor
Conclusion:
y y
20% of the people not using roofing solution Tata Blue scope is the brand that the customers are most aware
During purchasing of roofing sheets customers give: High Impact: Quality, price, brand image & delivery time. ii. Average Impact: Looks/finishing, environment friendly & installation time iii. Very Low Impact: Personal relation, contractor/engineer reference & payment terms
y i.
Limitation:
Time constraint y Samples were randomly selected as per convenience y The conservative attitude of the respondent was a limiting factor in gaining information
y
Recommendation:
y y
Strength of the company is its customized products Quality clubbed with reasonable pricing & quick delivery made the product of the company stand apart. Distribution Strategy: Include dealers & retailers in Pune & nearby Pune region. Promotion Strategy: Organize seminars, meetings for architect, builder & civil contractor & participate in Trade fairs
Thank you