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Mission CranCran-Hill Ranch is devoted to being a ministry through which God is transforming lives into the image of Christ

through Youth Camps, Family Camping, Retreats and Adventure Experiences.

Vision The vision of Cran-Hill Ranch is to faithfully Cranminister with excellence, growing in scope and impact as the Lord leads. Dynamic programs and activities that are fun, attractive, natural, and restful will foster eternal transformation in the lives of those we serve.

CranCran-Hill Ranch has the opportunity to reach new geographic markets.

Summer Camp: Camp: To increase summer campers from Grand Rapids by 18 campers by August 2012 To increase summer campers from Cadillac by 9 campers by August 2012 Family Campground: Campground: To increase the number of families who come to the campground from Grand Rapids by 32 by August 2012 To increase the number of families who come to the campground from Cadillac by 16 by August 2012 Retreat Facilities: To book at least one retreat with an organization from Cadillac by January 2013 To book at least one retreat with an organization from Grand Rapids by January 2013

Christian Middle-Class Families Middle2 or more children, ages 7 to 17 Annual income > $50,000 Some disposable income FamilyFamily-oriented, fond of the outdoors

Leaders of Faith-Based Organizations FaithGrand Rapids, MI Cadillac, MI

Overall Slogan Your transformation is only an hour away. Begin your personal journey at Cran-Hill Ranchs Cransummer camp, family campground or retreat programs. Key Messages Summer Camp A life changing summer is only an hour away. Campers at Cran-Hill Ranch will grow closer to CranGod during their ultimate summer camp experience. IGNITE. FUEL. MOMENUM. The ultimate summer camp experience in only an hour away at CranCranHill Ranch. Family Campground Make memories that will last a lifetime. Cran-Hill CranRanchs 300 acre retreat is the perfect family getaway and its only an hour away. Retreat Facilities The perfect setting for any group to connect and grow is only an hour away. Design your own or join a programmed retreat at Cran-Hill Ranch. Cran-

HowHow-to guide for Cran-Hills Facebook and Twitter CranSuggests Facebook Ads and Places Recommends using Hootsuite to manage social media Content sharing ideas: Facebook Question: What city loves Cran-Hill Ranch Cranthe most? (Increase Facebook fans from Cadillac and Grand Rapids) Sharing videos and photos

Set up radio interviews on popular radio stations in Grand Rapids and Cadillac as well as religious radio stations Would occur: When summer camp registration beings Before major events (Summer Celebration, Spring Clean-up, WinterFest) CleanWinterFest)

Sent with a letter introducing the recipient to CranCran-Hill Ranch and explaining what Cran-Hill CranRanch offers. This letter would emphasize the retreat facilities. Contain brochures and other promotional materials that already exist. Sent to churches and faith-based organizations faithin Cadillac and Grand Rapids, MI.

Monitoring Techniques Summer Camp Registration Family Campground Survey # of T-Shirt Design Contest Participants TFacebook & Hootsuite Analytics Binder of Cran-Hill Ranch in the News Cran-

Post Program Evaluation Analyze the monitoring techniques

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