A Study of Employee Job Satisfaction Level At 20 Microns Ltd

By Radhika Joshi Roll No 28

Project Guide: Prof. Sweta Jha

Introduction
My project is based on Employee job satisfaction at 20 Microns, Waghodia plant,Baroda, one of biggest, well established and renowned company in its field. Company manufactures specialty chemicals and white minerals. For this a survey was conducted over a sample size of 40 candidates at the Waghodia plant. the

Industry cum Company Profile

Introduction  20 Microns was incorporated in 1987. The company is a producer of white minerals in the field of functional fillers, extenders and specialty chemicals.  The company is a producer of white minerals in the field of functional fillers, extenders and specialty chemicals. As on FY10, the company has a portfolio of 400 mineral products.

 the 20 Microns business with a strong presence in more than 47 countries across Europe, Africa, Australia and Asia Pacific.

Industry cum Company Profile

(Continued)

Products  offers a wide range of White minerals (micronized minerals) having diverse applications in various industrial sectors. Like, Micron Mica, Micron Barytes and Micron Silica , Silfermin, Micron Talc, China Clay , tapping various Industrial Minerals under its portfolio. Values, Conduct and Behavior  20 Microns is a company that is driven by core values. Values like modesty, courtesy, integrity and perseverance epitomize the fundamental attitude of the people at 20 Microns.

Research Methodology
Type of Research:Descriptive, Exploratory Data collection methods:Survey Data collection tools: Questionnaire Types of questions:Dichotomous, Open ended, Closed ended Multiple choices.

Sample design:  Sample size:  Sampling method:  Sampling type:

40 Non Probability Convenience

Types of data:  Primary data collected: Survey, Observation  Secondary data collected: Companys website, Companys manual,  Employee Book

Research Methodology

Scope of the study Limited to the employees working at 20 Microns Waghodia Plant.

Limitations  Due to fear of appraisal many employees didnt give their original responses.  Time bound.  Limited Samples of 40 employees  Difficult to measure Job Satisfaction as it is subjective.

Theoretical aspects of study

"Job satisfaction is defined as "the extent to which people like (satisfaction) or dislike (dissatisfaction) their jobs" Determinants of Job Satisfaction:  personal and organizational factors that influence job satisfaction.  People that are young usually have a higher level of job satisfaction provided they rightly choose their career. As a person gets older, he gets tired physically and mentally. Further, he reaches the saturation point at this stage and the work, usually, does not give him the pleasure it gave earlier.

Theoretical aspects of study

.
(Continued)

Assuring Job Satisfaction Managers are encouraged to consider such theories as Herzbergs (1957) and Maslow's (1943) Creating a good blend of factors that contribute to a stimulating, challenging, supportive, and rewarding work environment is vital. Steps To Improve Employee Satisfaction Selection of right man for the right job Satisfactory conditions of service Conducive working environment Conducive physical conditions Better work methods Proper superior-subordinate relationship Good inter-personal relationship Provision of suitable incentives Valuation of employee performance

Data Analysis and Interpretation

Companys composition
category

other 5% trainee 15%

manager 12%

assistant manager 13%

staff 30%

executive 25%

Data Analysis and Interpretation(Continued

I am not being used to my full capabilities

Strongly Agree Agree Neither Agree Nor Disagree Disagree 0% 9% 23% 27% Strongly Disagree

41%

Safety measurers provided by company

0% 0% 15% 45%

40%

Strongly Agree

Agree

Neither Agree Nor Disagree

Disagree

Strongly Disagree

1. Follows the law of giving and selling

"Cheap" or "inexpensive" may generate a wave of interest, but "free" will usually do it much faster It s the most powerful vocabulary in the marketers dictionary A buzz that attracts the majority Eg: Rediff shopping get real pearl set worth Rs. 1000 free with a ring worth Rs. 1500. Give away something, sell something.

2. Effortless transfers to others

 Computer Virus only spreads when there are no blocks and easy to transmit.  Similarly Viral Marketing uses internet SMS, Bluetooth, software downloads etc

WOM,

Mobile-

 This most prominent modes of transmission and can spread your message without much of hurdles, Prime reason is its digitality  Like In the case of Hotmail

"Get your private, free email at http://www.hotmail.com."

3. Exploits common motivations and behaviors

 A clever marketing is the one which takes the advantage of common human motivations  Every human dies to be known and popular, loved, understood by others.  Thus find their ways through mobiles, e-mails, chatting and other modes of connectivity  V- marketers hereby use this opportunity of the customers turning a technology savvier and gets connected with them through their most addicted behavior.  E.g.: Way2SMS, 160by80.com (Message + Promo message)

Reason why it fails

 The name viral marketing does matter a lot Its itching and has such a negative denotation that cannot be washed away.  Spam? No thank you. These unwelcomed messages that too from someone who is unknown creates a strong tremor of anger & fuss.  Time & People You can fool all the people some of the time some of the people all the time, but you cannot fool all the people all the time.

Continued
 Will they do it

Viral marketing seems to be easy , But how can FMCG or Retailers or any of the firms ensure that its consumer will spread its advertising message voluntarily ?

Six rules to succeed at v-marketing.

1. Be odd men out

 Not easy to get in to customers mind  Thus do something odd or raise your voice  Like for Mountain Dew s promotion:  Consumer mails 10 proofs of mountain dew purchases & lucky will get free air ticket  And they also tied up with MTV for a live program at a beach house  where in thousands of youth drop down and those there would be paged weekly some message and a toll free number on which they could call up and hear about a chance to win

2. Offer is free, payment is later

 Normally computer virus remains in the computer for a longer period  Spreads internally, takes the PC to such a situation that the next moment leads to sure defection  Similarly the virus of marketing offers should first offer free products/ trials & Spread internally in to the customers  Make him use to the product and then lead him to such a situation wherein the next moment he cannot even think of without that product  Firms like Quick-program (personal financial software) got popular with it spread of a single campaign Order product and pay nothing .

Continued 3. Behavioral Communication Mix: Asking the behaviors of the marketers

V-marketer should fashion their message in such a way that the target markets (customer) will transmit them as a part of their core interests itself.

4. Be a host and not a virus- OMNIPRESENT

Do something different so that they can recognize your product then it wont be difficult

5.Weave the weaker knots: together they stand divided they fall
 Same as the computers having the anti-virus will not be affected by the presence of it  Similarly if the firms really wants to affect its viral-message in to the customers mind  V-marketing should find out first those social mongers: high contact, influential people.  Through them try to tie the weaker knots of the market as they are the most effective mode MLM: Amway

6 Invest and try to get the tip points

 Short cuts and hurry in this channel of marketing will be a great failure  No much of money investment but do need time investment , not for transmitting but for the results  Thus V-marketing, that looks like a horrible, suspect thing at first, will take a few years to win acceptance .

Center fresh Millan ki khatir 2008

How they are creative?

 A first of its kind in India  This viral incorporated an interactive trendy game  To engage the youth and meet the brands online marketing objective

What did Center Fresh do?

 Keeping in mind the tag line zabaan pe lagaam de  Tied the viral concept with the old traditional TV serial Vikram Betal

How to play:
 Here the king Vikram i.e. the player has to shoot in the centre fresh in to the mouth of the ghost (Betal)  Each time when betal asks a question & win the game

Conclusion
The beauty of viral marketing is that it costs very little to execute and yet it can deliver astounding results in a very short period of time. It is really a matter of "one-to-one contagion" -- infecting your customers who, in turn, sneeze on their friends and spread the virus. The bottom line is massive reach and rapid awareness at relatively little cost. If a minimum of prerequisites for business in the era of electronic commerce exist, the one-to-one contagion of viral marketing could result in exponential growth and profits.

Continued
Viral Marketing & Network Effects Statistics show that 81% of recipients who receive a viral message are willing to pass them along to at least one other person. 49% will pass it to two or three other people. Today s population is facing a tremendous lack of time ,Nobody has time to even look at each other thus firms should stop expecting the traditional way of Word of Mouth for its referrals But should shift its activism to clicktivism and bring a paradigm shift of Word of Mouth to Word of Mouse