APPLE INCORPORATED

APPLE.INC
Presentation by:
Baba Shaik

Bangarraju
Indu Satish

Siva
Suresh Vasubabu

ABOUT COMPANY
April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ more than50 Billion

Share Price 254.24$ (Newyork Stock Exchange).

Apple Inc.
Apples Current Information

Logos of Apple:

1976

1977-1998

Present Logo

Vision/ Mission
Vision: To become the world wide leader in computer and mp3 player sales. Mission: Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

CEO: Steve Jobs:

He worked first for HP company where he met Steve Wozniak.
After Jobs saw a computer Wozniak had designed, he decided to turn it into business on 1st April 1976.

After internal power struggle, he was eventually kicked off by board of directors.
During this time, Jobs bought what became Pixar from Lucas film for $5 million. Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer for Pixar.

Steve Returns
Apple bought NeXT in 1996, bringing Jobs back to Apple. The coming years brought many new products, including Mac OS X, the iMac, the iPod, iphones, and ipad . Steve Makes the Apple with huge profits in 2002 by discovering iPod and

PresentationPowerpoint.Com

iPhone in 2005.
2008- Job got suffered from Pancreatic cancer.

2009- He was back after Transplantation of his liver .

In his Presence iPad and Apple Tv has been launched recently in 2010 which made Apple $50 billion company.

Products of Apple:

iPod

iPhone iMac(Personal Computer)

Apple TV

iPad

Brands of Apple ipod:

Ipod Nano Ipod shuffle

Ipod classic

Ipod Touch

Advertising Agency
TBWA\Chiat\Day is the American division of the advertising agency

TBWA Worldwide created in 1993.

TBWA Chiat/Day is an Advertising Agency of Apple. Apple Computer win caps off more than $400 million in new billings for TBWA Chiat/Day . TBWA Chiat/Day clients include Nissan, Taco Bell, Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut,

Energizer, Champion, Sony PlayStation and New York Life.

It gives the market solutions and they help to promote their product globally.

SWOT ANALYSIS
Strengths Sensors Style/Brand High quality Not issued dividends Easy to carry First mover Limited distribution channels Weakness Unsafe for corporate use? High price

Migrate people to Apple

Pressure from competitors Similar devices

New social device

Highly developed market Ipod connectivity opportunities threats

Core Competence of Apple:

I would say Apple's greatest core competency is knowing how to implement elegant
but functional design. The consumer benefit is getting a product that works intuitively, while making everyone else envious. Other companies have been trying to imitate, but not quite successfully. And Apple has copied that design success from computers, to music players, to cellphones, and to its stores.

 Competitors for Apple:

Windows OS and Media player for playing music and Video (Microsoft). Competition to Mac OS X (Linux). Alternative sources of computer hardware (Dell, Hp, Lenova). Small stylish Mp3 Players ( Creative and Samsung). Online music stores similar to itunes stores (Napster). Competition for iPhone (Google Next).

Recommendations
For Company: More number of retail stores for easy access Continuous innovation to expand Lowering the cost of products and maintaining the same quality standard. For Others: Do not compromise on price for quality Choose the products based on individual needs Be unique and different.

Conclusion: Apple and Steve Jobs sometimes become one, but theres no clear guess about Apples future without Jobs.
Apple Products are more advanced, easier to use and designed better than Windows.