PROJECT 2010. 11.

02

Introducing Chloe

LAB DESIGN PRODUCTION INTERNATIONAL

[ Agenda ] Preface The name Her story Brand Portfolio VERSO designed

Preface

"Prior to Chlo's launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly-made copies, supplied by the local seamstress. Chlo's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prt--porter' and thus, the Prt--Porter (Ready-To-Wear) market we know today, was born.

The Name

The name comes from the Greek (khl), meaning young green shoot and is one of the many names of the Greek Goddess Demeter. But that is not why Gaby picked this name and became todays global brand she picked this name after one of her best friend, just because her own name Gaby sounded like an augur. The name Chloe, however was chosen to reflect the new mood of Paris : youthful and modern in design and slightly audacious in spirit.

Her Story

As the label attracts more and more admirers, the fashion house brings in young, insightful designers who later define the Paris ready-to-wear movement as le style

rand Portfolio

1952

Chlo is founded by Gaby Aghion. She and her partner, Jacques Lenoir were among the first to become aware of the raising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear.

1956

The first collection is introduced at Le Caf de Flore, one of their favorite cafes and the meeting place of artists in Paris.The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir start hiring young talented designers, who would eventually make a name of their own : Christiana Bailly, Michele Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.

1966

Karl Lagerfeld is the main designer and Chlo becomes one of the symbolic brands of the 70's. Among its customers: Jackie Kennedy, Brigitte Bardor, Maria Callas and Grace Kelly.

1974

Chlo perfume was launched & have gained huge success till today.

1985

The company is acquired by the Richemont Group, a luxury good leading company who own brands such as cartier, montblanc, ralph lauren etc.

1988

Chlo keeps working with promising and eventually famous artistic directors: Martine Sitbon

1992

Karl Lagerfeld

1997

Stella MaCartney brings in a new direction, feminine, romantic and impertinent

2000

Launched See by Chlo, is a younger line of the luxurious brand, Chlo. This line manufactures ready-to-wear, handbags, and accessories since 2001. This line of apparel is intended to target the younger generation and is more affordable for those who are starting to become more sophisticated in their styles.

2001

Phoebe Philo adds a personal and sensual touch. Kristen Dunst, Natalie Portman and Lou Doillon become customers.

2002

Chlo launches a line of bags, small leather goods and shoes. The Paddington bag will become the first of the 'it-bags'.

today

Chlo still play its role as a stage for future designers to shine & bright.

rso Designed

Thank you. Any questions ?