-A Research Project Presented by: Dharmisha Mistry Guided by: Prof.

Mona Bhatia

 Malls can be described in this sentence If you have a home then you will find everything in the shopping mall to fill it up with.

In a city itself there are ennumber of malls

available. This new culture, MALL CULTURE has become part of every individuals life. Malls emerged in india in early 2000s.

Aims & Objectives

To know consumer perception and buying behavior

towards malls.
To know why shopping trends shifts from local shops to malls.

To Differentiate normal shops and the malls.

To know the growth of mall culture, its effects and future potentials.

STATEMENT OF PROBLEM
Understanding how consumer
BUYING behavior shifts from normal

shops to mall in MUMBAI in current

scenario where inflation is highly increasing.

Shopping Trends
From 1995-2000 From 2000-2002 From 2002-2005 From Since 2005

Growth
Growth of malls in Mumbai
140 129

120
100 80 60 40 20 1 0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Reasons behind increasing mall craze

Globalization

Rising incomes
Greater availability of credit Busier lifestyles A climate-controlled venue All-in-one stores. Way to chill out on movies and food People can shop at stores selling U.S. brands. Exclusive food outlets etc

 Population: 13.8 million (Mumbai) Sample size: 100 Reference period - Dec-2010 Research design: Exploratory research

Source of data:

Primary data: Questionnaire

Secondary data: o Book - Philip Kotler

o Websites : www.articlesbase.com
www.merinews.com www.amazines.com

www.indiamallsinfo.com
www.indiaretailing.com

Why people go to a Mall?

Purpose
8% 11% Shopping 17% 64%

Get together
Movies Window shopping

How frequently they visit

Visits

Quarterly
Monthly Fortnightly Weekly

8% 50%

12% 30%

Products Shopped for

Products
66%

14% Cloths & accessories

12% 8%

Electronics

Groceries

Others

Buying preferences
Unbranded goods 14%

Branded goods 86%

Price charged & Value for money

Worthy 58 Not Worthy Can't say

16

9 2 0 Can't say 2

Resonable

Unreasonable

Spending amount
45% 40% 35% 30% 24%

40%

30%
25% 20% 15% 10% 5% 0%

6%

Below 1000

1000-3000

3000-5000

Above 5000

Payment preferences
Payments

Credit 38% Cash 62%

Demographic Shopping Preferences

Physical E-shopping

33 69 57 21 Male 43% Female 57%

Conclusion & Decision

More than 50% of the people visit malls for Shopping purpose and among them cloths & accessories very popular to shop. People prefer to buy Branded good rather than unbranded products in malls Majority of the people are satisfied with the price &

quality of the product in malls.

 Most of the people often visit mall monthly and spend amount around 1000-5000. Most of the people prefer to pay on cash rather than credit. E-shopping is more popular among male rather than female.

THANK YOU