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Corporate culture

Corporate culture is the collective behavior of people using common corporate vision, goals, shared values, beliefs, habits, working language, systems, and symbols. It is interwoven withprocesses, technologies, learning and significant events. In addition, different individuals bring to the workplace their own uniqueness, knowledge, and ethnic culture. So corporate culture encompasses moral, social, and behavioral norms of your organization based on the values, beliefs, attitudes, and priorities of its members.

Nature of Corporate Culture


NATURE OF ORGANISATIONAL CULTURE The culture of an organisation may reflect in various forms adopted by the organisation. These could be : 1. The physical infrastructure 2. Routine behaviour, langauge, ceremonies 3. Gender equality, equity in payment 4. Dominant values such as quality, efficiency and so on 5. Philosophy that guides the organisations policies towards it employees and customers like customer first and customer is king, and the manner in which employees deal with customers.

Nature of Corporate Culture


Individually none of these connote organisational culture, however, together, they reflect organisational culture. Although organisational culture has commo properties, it is found that large organisations have a dominant culture and a numbe of sub cultures. The core values shared by the majority of the Organisational members constitute the dominant culture. Therefore, whenever one refers to the culture of an organisation one actually talks about the dominant culture of an organisation one actually talks about the dominant culture. Subcultures within an organisation are a set of shared understandings among members of one

Nature of Corporate Culture


group/department/geographic operations. For example, the finance department of an organisation may have a sub culture which is unique to this department visavis other departments. This means that this department will not only have the core values of the organisations dominant culture but also some unique values. If an organisation does not have a dominant culture and is comprised only of various sub cultures, its effectiveness would be difficult to judge and there will be no consistency of behaviour among departments. Hence, the aspect of common or shared understanding is an essential component of organisational culture. Also, organisational culture exisat various levels.

Design the strategy for culture change building


A corporate culture generally represents the norms, assumptions,shared values, and artifacts within a firm.
Establishing the culture of innovation requires a broad and sustained effort. Though changing a company's culture is never easy, with theright leadership, cultures can be reshaped and amazing results can accrue. Establishing an attitude of relentless growth is what enables an organization and its people to achieve their goals. The spirit of relentless growth keeps fresh ideas flowing and reinvigorates your company.

Culture change phases

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