PRESENTED BY: Neeraj Singh Slathia Roll.

No- 105282251553 MBA -3 sem

The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia.

In terms of the Global System for Mobile Communication (GSM) subscriber base this now places India third after China and Russia. China had 401.7 million GSM Subscribers

Indian telecom industry has also undergone a substantial change in terms of mobile versus fixed phones and public versus private participation.

State owned companies

BSNL MTNL

Private Indian owned companies

Reliance Communication Tata Teleservices

Foreign invested companies

Vodafone Bharti Airtel Spice Aircel

Bharti Airtel Ltd

Telecom Seychelles Ltd

Bharti TeleTech Ltd

Bharti AXA Life Insurance

Field Fresh. Foods Pvt. Ltd

Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is India's largest GSM mobile operator with

105,195,762 customers

102,367,881 GSM mobile

Mobile services Telephone services Broadband

strategic business units

Airtel is the largest cellular service provider in India in terms of subscribers. Airtel has presence in all 23 circles of the country. Airtel telecom products and services to become lifeline for Rural India. Airtel high-speed optic fiber network currently spans over 73,787 kms covering all the major cities in the country Bharti Airtel Partners with 15 state cable system from India to United Kin Airtel is the only Indian service provider to be a part of the agreement, and will be operating the cable landing station in Mumbai. Airtel mobile network equipment partners include Ericsson and Nokia Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSL).

Innovation Customer First Performance Culture Valuing People Responsible Corporate Citizenship

Customer service focus Empowered employees Innovative services Cost efficiency Mission Will meet the mobile communication needs of our customers through error -free service delivery

To be globally admired for telecom services that delight customers bench marked by more business first private telecommunication company to launch long distance services.

customer centers

where customers could pay their bills, apply for new connections and touch, and feel new handset models.

product innovations

easy charge (recharging prepaid connection through SMS), hello tunes, the Blackberry option, stock tickers and M-cheques (mobile credit cards).

Name Business Description

Bharti Airtel Limited. Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to have an all India presence. Provides telemedia services (fixed line and broadband services through DSL) in 95 cities in India July 07, 1995, as a Public Limited Company

Established

Proportionate Revenue
Shares in Issue

Rs. 36,889,615 million (year ended March 31, 2011-Audited

91,898,373,280 as at July 30, 2011

Listings

The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE)

J&K functioning of Airtel mainly takes place through six departments which arc as under:
ACQUISITION INTERNAL COMMAND AND PUBLIC RELATION USAGE AND RETENTION

REVENUE AND MARKET PLANNING:

VALUE ADDED SEV1CES

MARCQM:

To study the current trends in the Indian Telecommunications sector

To determine key players in the Telecommunications Industry in Jammu & Kashmir

To collect and review data to determine the Potential of Airtel Prepaid Services & Customer Satisfaction in Jammu

To create awareness among the connections provided by Airtel

BSNL 42%
44% RELIANCE TATA INDICOM VODAFONE AIRCEL AIRTEL

4%

6% 3%

1%

Sales

48% 52%

PREPAID POSTPAID

160 140 120 100 80 60 40 20 0

Cheap Call Rates Lower Tariff Better More Value Free Roaming Cheaper Plans Connectivity Added Night Calls Services Cheaper STD Calls

Time constraint- Due to lack of time, unable to have much experience. Short term results- As all the goals were time bound.

Some of employees were too busy in their work, so they didnt pay attention to our queries.

Airtel is the most preferred brand in Jammu. Airtel has wide network coverage with more than 2100 cell sites so their service is being used by people living in inner parts of rural area. Besides entering after the BSNL in J&K, Airtel rapidly covers the market due to its unbreakable connectivity and Brand name and it has approximately 9,80,000 pre-paid subscribers in J&K. In case of Aircel the customers who have traveling jobs, finds Aircel network weak in rural areas. Also the customers working in basements find Aircel connection unreachable and low connectivity oriented.

In case of BSNL, again the problem is network oriented and there is lot of call congestion, therefore the customer prefers Airtel network among other brands..
Most employees admired that connectivity of Airtel is far better than BSNL.

Latest publicity material regarding new offers should be displayed near the Industrial Areas, Corporate and places such as Bahu Plaza, Main Markets, Railway Stations & Airports. Wall Paintings should be done near Colleges, Schools & Bus Stands. Airtel should promote its brand name by giving advertisements in cinema halls like KC theatre, City Square, KC Plaza & KC Central Mall. Airtel should distribute pamphlets signifying latest Post-paid schemes and offers to customers and Key Customers (Corporate) so that they know about the latest schemes.

www.coai.in www.google.com www.trai.gov.in www.dot.gov.ir5 www.airtcl.in www.aircel.com www.vodafone.in www.tataindicom.com www.reliancecommunication.com www.ideacellular.com Economic Times June- July 2009 The Times of India Research Methodology by SP Gupta