Sandeep Singh

MBA 2nd year

Content
About Citigroup Citigroup History Citigroup Businesses

Awards Won By Citigroup

Products offered Project Work Tools Used Recommendations

About Citigroup
Largest financial institution in the world Citigroups goal is to be the most respected global financial services company Global Consumer, Corporate and Investment Banking, and Global Wealth Management First financial services company in the U.S. to bring together banking, insurance, and investments

300,000 employees manage 200 million customer accounts across six continents in more than 100 countries
North America; Mexico; Europe, Middle East and Africa; Japan; Asia; Latin America

Citigroup - History Citigroup - History

Founded in 1812 as City Bank of New York
1894 it becomes the largest bank in the U.S., and 3 years later the first major U.S. bank to establish foreign department and begins foreign exchange trading

1929 it is the largest commercial bank in the world, where expansion is accelerated with a merger:- the Farmers Loan and Trust Company and now named as City Bank Farmers Trust Company
In 1976 it takes the name Citibank N.A. 1977 launches Citicard Banking Centers 1993 Citibank is the largest credit card issuer and servicer in the world Contd.

Citigroup - History
October 1998 All Citicorp and Travelers Group (with Salomon inc.) divisions merge to become Citigroup Inc. 1999 launches CitiDirect Online Banking Citigroups $13 billion of earnings in 2000 make it one of the worlds most profitable companies in the world. 2005 Citigroup launched a company-wide Five Point Plan, which focused on employee training, talent development, performance reviews, improved communications, and stronger controls.

CITIGROUP BUSINESSES

Awards Won By Citigroup in recent years

CNBC TV-18 Financial Advisor Award 2006: Best Bank

Finance Asia: Best Foreign Bank-India

Euromoney Awards for Excellence 2006: Best Debt House in India The Asset Triple A Country Awards: Best Bank in India The Asset Triple A Country Awards: Best Foreign Investment Bank in India The Asset Triple A Country Awards: Best Debt House in India Indian Banking Association: Best use of IT in Retail Banking (Biomertic ATM) Avaya Global Connect Awards for Customer Responsiveness: Best BPO for Citigroup Global Services Ltd.

PRODUCTS OFFERED
Banking Checking Money Market Savings Card Access CitiBusiness Online CitiGold Credit Cards

Investments Investment Sweep Services Online Investing Trade Letters of Credit Documentary Collections Relocation Mortgage Services Employee Mortgage Benefits

Cash Management Account Reconciliation Positive Pay Cash Concentration Currency Services Contd.

CITIBANK WORLD PRIVILEGES Be a part of the Elite Club & Life Style with 24k Concierge Services Art Advisory Services Tax Advisory Services Real Estate Advisory Services World-class safety for your wealth forever Citibank Stock Power Citibank Loans Foreign Exchange Services Wealth Management Products

Project Work
Study of Strategic sales of liability products of Citibank

Tools Used
Questionnaire Market Mapping

Questionnaire
Questionnaire, which has been used, is undisguised and unstructured type. Undisguised type questionnaire is one in which the purpose of the survey is obvious from the question posed. And unstructured type of questionnaire is one where the responses are not predetermined and respondent is free to answer.

Company Information Questionnaire

Company Name

Address & Tel No.

Name of CFO/Account head

Name of Directors

Line of Business

Existing Bankers

Limits if Any

Main Banking Requirements of Co

Any Issues With Existing Bankers

Market Mapping
This target segment basically fall in mostly industrial areas so the industrial areas of Noida was better option. NOIDA being the next big hub for all the industries and companies in India whether its being IT industry, BPO/KPO, Auto industry, Export houses, Engineering industry, manufacturing industry or any other is the prospective area where a bank can always have prospective customers.

Recommendation
General perception Banks are meant for increasing their customers and increasing their revenue do not take attention towards their customers after. can be improved by communication of the Products, Company background, Profile, Service commitment and overall by increasing the brand visibility by advertisements, sponsoring more events and loading the internet sites with the information.

Contd

Transparency
The bank needs to communicate to the client about how they operate, what are they, Etc which can be through Internet, Customer care, bank representatives, Advertisements, fliers, etc. If possible organize or invite their prestigious customers to banks get-together occasions.

Thank You