Research Reports

Purpose:

To convey the market research done Why it was done What is the outcome

Research Reports

Characteristics:

Narrative and authoritative Specific information for a designated audience Should be simple, readable and accurate form of communication

Research Reports

Functions of Research Report:

Presents the problem studied, methods and techniques used

Serves as basic material for future use

Research Reports

Types of Research Reports:

Technical Reports, covering:

Objective of study Method and techniques sampling and other research procedures Sources of data and tools for data collection Data processing and analysis Conclusions and suggestions

Research Reports

Types of Research Reports:

Popular Reports, cover:

Objective of study Abstract of findings

Conclusions and recommendations

Methodology, statistics and data analysis are excluded in the report

Research Reports

Types of Research Reports:

Interim Reports, cover:

Progress of research work with summary of findings

Summary Reports:

Non-technical, simple language, pictorial charts,

objectives and findings

Research Reports

Types of Research Reports:

Research Abstract:

Short summary of technical report Normally prepared for a doctorate study Brief on the problem, objective, methodology and techniques used

Research Reports

Types of Research Reports:

Research Article:

Designed for publication in professional journal Written in concise unambiguous language

Logically organized
Conclusions and implications are included in the article

Preparing Research Reports

Communicate to a specific audience

Structure the presentation

Create audience interest

Be specific and visual

Address validity and reliable issues

Organizing Research Reports

Prefatory items:

Title page Declaration and certificates Acknowledgements Tables of content, table, figures, annexure etc Abstract or synopsis

Organizing Research Reports

Body of report:

Introduction Background to study and Problem statement Literature review Scope, objectives of study and Hypothesis to be tested Methodology: Sampling and data collection methods Data processing and analysis Limitation of study Results: Summary, conclusions and recommendations

Organizing Research Reports

Reference Material or Bibliography Appendix Technical details on sampling plan Questionnaire Data analysis techniques Complex tables

Presenting Research Reports

Dont Read Use visual aids

Start on a positive note

Maintain good eye contact on many in audience Control the sound of voice with appropriate pauses

Have natural movements of pacing and hand movements

Involve audience