CCM@FBCW MEETING 9/6/11

SOCIAL NETWORKING STRATEGIES & INTERNET RESEARCH

Steve Allen Vision Path Financial LLC

Agenda
Networking,

Netweaving & Referrals Web-Based Social Networking Linked In Overview Social Media/Branding/Research Strategies Internet & Other Research Tools Strong Framework/Foundation Questions, Answers & Discussion

Whats Your Approach to Networking?

Why Network? Some Stats:

A referral generates 80% more results than a cold call.

Secrets of Getting a Job in This Market

Know what your 100% market-ability is (market value) Conducting a targeted search with a specific

marketing campaign Passive Referrals from within the company (COIs) Tailored resumes for each opportunity Leveraging the Web 2.0 Tools to get you to the hiring managers so you have a chance to tell your story Leveraging the Web 2.0 Tools to Understanding the Short Term and Long Term objectives of the Companies, Departments and Managers who may want to hire you (Research, Research, Research)

Your Mission Impossible

1.

Uncover the name of the hiring manager

Find the Pain Holder HR Generalist & Recruiters are only intermediaries

2.

3.

Identify the Short Term and Long Term objectives of the job / dept / company. Create an Achievement Based marketing campaign that fixes those problems.

Networking Toolbox
Netweaving (networking on steriods) Professional Association/Networking-Civic Groups Social/Wed-Based Networking (LinkedIn, Facebook,

Xing, Plaxco, Web 2.0) Communication Channels personal website, speaking engagements, writing (blogging, articles) Research Tools & Web Sites Strong Foundation/Framework Commitment Time, Energy, Genuine Interest

NetWeaving Overview
NetWeaving is a Pay It Forward form of networking based upon the Golden Rule and the belief that, what goes around. . .DOES come back around! 1. Is there someone I know who would benefit knowing or meeting this person? 2. Could this person provide information and/or resources to someone else I know? 3. Has this person impressed me so much that I need to get to know him or her better, and if they continue to impress me with their exceptional quality, make them a part of your Trusted Resource Network.
"The Heart and Art of NetWeaving Bob Littell, Chief NetWeaver www.netweaving.com

NetWeaving Objectives
1. Be a connector of other people with their Needs, Problems & Opportunities in mind not yours.

2. Position yourself as the no-stringsattached resource for others and establish yourself as The go-to person 3. Constantly be on the lookout for persons who are best of breed at what they do and when you identify one, stay in touch and add to Your trusted network

Perfect Referral Program

15 20 Referrals In the life of every contact
#2 Referral
#1 Referral

Center of Influence

#3 Referral

#4 Referral

Professional Associations

Group Discussion: Whos involved? Whats the name of the organization?

Technology & Accounting Associations

www.Weddles.com

www.Weddles.com

NETWORKING vs. SELLING

NETWORKING

SELLING

Requires MUTUAL

UNDERSTANDING What I can do for YOU as much as What you can do for ME Requires showing concern and interest in others Requires TIME to build Requires INTEGRITY, CREDIBILITY and TRUST Focus on RELATIONSHIP Building

Saying Hello to many people

and passing out many business cards Does NOT include any follow up Ineffective way to establish a productive network

Professional Organizations
Dont just join.. Consistently attend, get involved and participate! Get on the Board or key committees!
(e.g., Membership Committee, Speaker Committee)

Whats New in Social Networking?

Web Based Networking Sites

Social Media Trends Impacting Business

Companies are still new to social media (66.5% over all; 50%

using it for a year; 20% adopted it in past 13-18 mo.s) Businesses focus on the Big 5 FaceBook, Twitter, LinkedIn, YouTube and blogs The 2-Year confidence mark (25% fully integrated into bus. Model; 50% have well-dev. SM strategy) Companies are broadcasting vs. connecting Businesses turn to internal sources for SM support (vs. early adopters-communications/advertising/marketing agencies) SM adoption obstacles lack of management support, confidentiality concerns, employee SM usage/mgmt. Lack of Social Media measurement (what/how/how to interpret; most not using business metrics) Companies lack confidence in their SM strategy

LinkedIn vs. Facebook

Stats
Current Membership: +80 Million US Membership: ~40 Million 90% hold 4 year degree 50% of these members hold advanced degrees 80% 24-54 years old LinkedIn platform available in 4 languages English Spanish French German

Linked In Success

My Linked In Opportunities

Only Include Trusted Professionals

Centers of Influence (COIs)

Distribution List
1. Under Contacts select New (drop down) 2. Then choose Distribution List 3. Name the list

Top 5 Ways to Promote Business or Yourself Using LinkedIn

Add your blog to LinkedIn (WordPress app) drives

more traffic and highlights your expertise Autoplay a video! (SlideShare.net app + YouTube) Showcase your books or others books (Amazon Reading List) Syncing with Twitter on LinkedIn Feature your events on LinkedIn (LI Events app) More advanced apps: (Business) Tripit Travel, Files, Google Presentation, Polls, Huddle Workspaces; (Legal) Legal Updates, Lawyer Rating; (Designer) Creative Portfolio Display for multi media content

Other Under Used LinkedIn Features

Posting of Presentations (via SlideShare) and

Documents (via Box) Optimize Profile for Better LI Ranking (title, headline, specialties, experience, education, additional info. interests/groups/assoc.s, references (1 ref. in ea. experience section counts twice) Joining Groups maximize access to contacts beyond your network; limit 50+ (sub-groups excluded)

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Consider Upgrading Your LinkedIn Account

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10 Reasons to Upgrade
InMails per Month (30% more effective than reg.)

Profile Organizer: Great research tool and organizer

(create folders & add to profile) Premium Search Filter 1000 results per search Saved Search Alerts (like a Google Alert) Introduction Requests (50 o/s at a time) Profile Stats (shows you how people are finding you) Expanded View Open Link Icon Sneak Peeks (new features)

Social Media/Branding/Research Strategies

Secure Your Name Across Social Media http://www.i

netpreneur.com Manage Your Links Online Trunk.ly (tracks shared links online), PostPost (FaceBook news aggregator) Develop consist messaging and brand co.& personal Consist approach to content development and maintenance Set aside dedicated time to implement your strategy daily (e.g., Tweets), weekly (e.g., blogs) Be responsive to your target audiences Start small and gradually buildup your online presence Use aggregator tools and alerts to leverage research efforts

What is Your Social Media Strategy?

Do You Have One? Start by Developing a Content Strategy Three Important Elements to CS

> Know what your customers or audience want (keyword analysis Google AdWords, WordTracker) > Know where your audience hangs out (Flowtown demographics; LinkedIn-B2B; FaceBook-B2C; Google Alertsnews/blogs/tweets/more; TweetDeck-specific topics Measure the results: Use the KISS principle. Track comments & likes (FaceBook), followers/retweets/ mentions (Twitter), referral traffic (co/personal web sites), local influence/depth of engagement (small bus.) Final Takeaways: Listen, Be Patient, Be Flexible Tools to Manage Content: Trunk.ly, Storify, Posterous

Other Tools in the ToolBox

Blogging: Apture, Onlywire

Twitter: FormuLists, HashTracking, Oneforty,

TweetDeck for Chrome (multiple accts.) Other SM Tools: LinkedIn Company Page upgrade (3 banner ads, video per product/svc, analytics) Quora online knowledge hub (continually improving collection of Q&A)

Top Web Sites/Blogs (per www.ebizmba.com)

Social Networking: FaceBook, Twitter, MySpace, LinkedIn,

Ning, Tagged, Classmates Blogs: HuffingtonPost, Engadget, Mashable, TechCrunch, BusinessInsider, GizModo News: Yahoo!News, CNN, MSNBC, Google News, NY Times, Digg, HuntingtonPost, Fox News, Reuters Business Sites: Yahoo! Fin, CNN Money, WSJ, FT, Bloomberg, Google Finance, MSN MoneyCentral, BusinessWeek, Forbes, MarketWatch Job Sites: Yahoo! HotJobs, Careerbuilder, Monster, Indeed, SimplyHired, the Ladders, Snagajob, USAJobs, Vault, Jobster Web2.0: YouTube, Wikipedia, craigslist, twitter, WordPress, eBlogger, eHow, digg, TypePad, HubPages,

Leverage Internet Research Tools

RESEARCH DEFINED C.I. SEARCH ENGINES & METASEARCH TOOLS DATABASES & SEARCH FUNCTIONALITY

WEB 2.0: GOOGLE/iGOOGLE/SEARCH

STRINGS/ALERTS LINKEDIN RESEARCH - NAMES WEB SITES OF INTEREST JOBS/COMPANY-INDUSTRY RESEARCH

Competitive Intelligence Research

Defined: The process by which you decide what you need to

know about your competitors, where to get the raw facts you need, and how to make sense of what you find or dont find. Two Phases: 1) Use of Public Sources to Develop Data (raw facts) on competition, competitors, and the market environment, 2) Transformation, by Analysis, of that Data into Information (usable results). Two Types of Research: Primary research for hire, both quantitative and qualitative; Secondary information already out in the public domain (FREE) Key CI Maxim: 90% of all information that you need to make key decisions and to understand your market and competitors is already public or can be systematically developed from public data.

Public Information
Defined: All information you can legally and

ethically identify, locate, and then access. Types: Publications, press releases, news articles, lawsuit documents, patents, research/whitepapers, video, blogs, databases, surveys, government data, financial/regulatory/business filings

Researching Companies
Determine if your company is publicly

or privately owned Determine if your company is foreign or domestically owned Determine if your company is a subsidiary or a division Determine if your company is local, regional, or otherwise small in scope

Company Information/Directories/Financials
Trade associations are great resources

Databases/Search Engines: Google, Northern

Light, OEDb.org Utilize free trials of fee-based resources (e.g., Hoovers Online, D&B- Million $ Dir., Gale Groups Ward Bus. Dir., S&Ps Corporations, Dirs & Execs, Thomas Register of Amer. Manu.) Check your local libraries (public/college) for directories (multi- & single-industries) Galileo, Reference USA, Use financial websites/resources (e.g., stock analyst reports) for details on co. financial stmts., stock data, product lines, etc.

Financial Information Sources

Moodys Manuals/S&Ps Corporation Records
Value Line Investment Survey Annual Reports (Publics) on co. web sites,

SECs Edgar web site (10-K, 10-Q, disclosures), copies in libraries. Securities Brokerage - Research Firms/Personal Financial Advisors (e.g., TD Ameritrade- free reports) Wall St. Journals Deal Blogs Government Data (by NAICS/SIC codes) U.S. Census website

Other Sources of Industry/Company Data

Media/Print/Other: Business Periodicals, Ads,

Technical Journals, Trade Papers (e.g., WSJ, NY Times) Academics & Academic Research ABI/Inform(ProQuest)/Galileo (Public Libraries) Business and Industry Trade Associations & Directories (e.g., Chambers of Commerce, International Directory of Co. Histories, St. James Press) Experts: Consultants, Expert Witnesses, EmployeesCurrent & Former, Security Analysts, Competitors, Suppliers, Customers, Bankers, U.S. Industry and Trade Outlook, McGraw Hill Reference Book of Corporate Management, Dun & Bradstreet Site Visits - Tours

How to Use Databases & Online Searches Efficiently

Know what you want (before going online)

Select the right databases/sites

Know the alternatives to using a database Know what the database/site contains

Ask for help

Use tools that allow you to search multiple

databases (e.g., Dialog) Write out your search strategy before going online Monitor your results

SEARCH FUNCTIONALITY THAT IS IMPORTANT TO KNOW

Boolean searching - Relating two concepts with

"Booleans" and, or, not (and not, but not.) Proximity - Relating two or more words by the expected distance between them. Fields - Title, author, subject headings, text, Web page, title Phrase searching - Usually uses double quotes to search for a series of words as a whole. Searching by Format - Examples: Word document, PDF file, JPEG picture, MP3 audio file.

Web 2.0 Tools for Your Job Searches

What if I dont have a lot of Linked In contacts?

How can I still get critical information?

Google Search Strings/iGoogle

Example Genuine Parts Company Duluth GA

> To get Press Release / Alerts: News "press release" alerts "Genuine Parts Company" "Duluth GA > Linked In Hacks: site:linkedin.com Genuine Parts Company "Greater Atlanta Area (inurl:pub | inurl:pub) -inurl:dir > Linked In Hacks: site:linkedin.com "Genuine Parts Company" current * * * Manager "Greater Atlanta Area (inurl:pub | inurl:pub) -inurl:dir > To find Email format: "email * * *genpt.com " (Atlanta | GA)

Google News Alerts Sent to Your Personal Email

Linked In Search for Genuine Parts

How to Find Current Managers or Directors

181 current Managers or Directors

How to Find Emails of Decision Makers in the Company

Researching for Jobs

Social Network Sites: www.linkedin.com,

www.plaxco.com, www.facebook.com, www.twitter.com Job Aggregator Sites: www.indeed.com, www.linkup.com, www.selectleaders.com, Job Boards: www.monster.com, www.careerjet.com, www.careerbuilder.com, www.theladders.com, Others: www.jobster.com, Craigslist, www.myworkster.com, www.visualcv.com, www.jobfox.com, www.ecademy.com, blogging web/video profiles (e.g., www.myinterviewlink.com, www.veoh.com, www.youtube.com, www.myspace.com/videos

Web-Based Resources
http://www.competia.com/ http://www.salaryscout.com/ http://oedb.org/library/features/ best-online-research-sites http://www.docstoc.com/ http://www.mra-net.org/ http://www.careerbliss.com/ http://www.prnewswire.com/ http://newsbreaks.infotoday.co m/NewsBreaks/Deep-Web-TechDives-Into-Vertical-SearchPortals-51531.asp ttp://www.rileyguide.com/salary .html http://www.deepwebtech.com/ http://www.scip.org/ http://www.techtipsdigital.com/onlinedocument-sharing-websites-top-10/251/ http://www.weddles.com/ http://en.wikipedia.org/wiki/List_of_sea rch_engines http://www.corptech.com/ http://www.payscale.com/ http://www.mednar.com/ http://www.bls.gov/ http://www.wageweb.com/ http://www.law.duke.edu/lib/researchgu ides/intresearch http://www.jobhuntersbible.com/jobhun ting/sec_page.php?sub_item=020 http://www.vault.com/ http://www.aresnet.org/

More Web-Based Resources

http://www.fastcompany.com/onlin e/14/intelligence.html http://www.telonu.com/ http://www.jiansnet.com/topic/271 /Best-Salary-Research-Websites http://www.jobsearchintelligence.c om/ http://www.dejanews.com/ http://www.mrs.org.uk/ http://productivityjunkies.com/pro ductivity-nugget/gist-social-mediaproductivity-tool-for-real-estateagents-productivity-nugget-134/ http://www.marketingpower.com/ http://techcrunch.com/2008/12/26 /telonu-another-place-to-writeabout-how-much-you-hate-yourjob/ http://www.erieri.com/ http://ec.europa.eu/euraxess/ http://jobsearch.about.com/od/salarysites /Salary_Sites.htm http://www.gist.com/ http://www.biznar.com/ http://www.realtor.org/research http://www.jobhuntersbible.com/jobhunti ng/sec_page.php?sub_item=019 http://www.jobhuntersbible.com/jobhunti ng/sec_page.php?sub_item=018 http://forums.pcworld.com/index.php?/to pic/85059-scribd-social-publishing-sitedumps-flash-in-favor-of-html5/ http://www.fastcompany.com/welcome.ht ml?destination=http://www.fastcompany.c om/magazine/14/intelligence.html http://www.acrp.org/ http://www.jobsinminneapolis.com/article s/title/How-Much-Are-You-Worth-Top-FiveSalary-Survey-Sites/4214/418 /

Even More Web-Based Tools

http://www.cbsalary.com/

http://www.careers.wsj.com/
http://www.northernlight.com/ http://gottamentor.com/ViewGeneralAdvice.

aspx?g=20 http://www.doxtop.com/bestsps.aspx http://arerp.wordpress.com/ http://www.Scitopia.org/ http://www.jobnob.com/ http://www.scribd.com/

Research - Next Steps

Determine What You Want Develop a Game Plan Learn to Use the Research Tools

Stay Focused
Leverage the Aggregator Tools Share Information/Ideas with Others

Strong Foundation/Framework
Personal/Professional Brand (Value proposition) Industry-Functional expertise and leadership Game Plan Stair Way to Success

Pay-It-Forward Approach (Netweaving)

Follow Up Consistent, Thoughtful, Helpful High-Energy/Personable Long-Term Commitment/View

Stairway to Success
Understand and Document Your Accomplishments

and Capabilities (resume, brochure, WOW ppt, ) Articulate Your Value Proposition (30-sec elev pitch) Develop Target Companies/Industries/Individuals Create a Personal/Professional Marketing Plan Weekly Game Plan During Full-Time Career Search - Five (5) face-to-face meetings (ask for 3 contacts) - Three (3) professional/social meetings-events - One (1) interview (phone or in-person)

Know the Key Networking Influencers

Industry Experts/Advisors
Strategic Business Partners (lawyers, CPA firms,

bankers, consultants)
Hub-Spoke & Connector Networkers (meeting

planners, educators/trainers, )
Divine Intervention Gods Plan

(Serendipity/Chance)

Questions, Answers & Discussion

Questions and Answers ?

Contact Information
Steve M. Allen President & CFO Vision Path Financial, LLC Steve.allen@visionpathfinancial.com Cell: (404) 993-2500 Creative, Strategic Problem-Solver for the C-Suite