Marketing strategies and development for

Iron And

Steel
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FLOW OF PRESENTATION
Scope

History
Major

of steel industry

producers of steel development strategies

Product

Marketing Swot

analysis

conclusion

SCOPE OF THIS PRESENTATI ON IS LIMITED TO MARKETING STRATEGIES AND PRODUCT DEVELOPME NT OF STEEL IN INDIA

HISTORY OF STEEL INDUSTRY

PIONEER Mr. JAMSHEDJI TATA

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History of steel industry

India

ranks 5th in the world in terms of steel production

Rough

phase between 1997-2001

Different

varieties of steel are available in the steel industry of India

History of steel industry

TISCO is the second largest profit making company

Ranks 7th in the production of steel drivers of steel in Iindia

Demand

MAJOR PRODUCERS OF STEEL

INITIALLY DOMINANCE OF PUBLIC COMPANY FOUR MAJOR FORMS OF STEEL

PIG IRON STAINLESS STEEL FINISHED STEEL SEMI FINISHED STEEL

PRODUCTION CAPACITY OF 35MT

INDUSTRIAL STRUCTURE
INDIAN STEEL INDUSTRY

MAIN WHOLESELLERS PRODUCERS

RETAILERS

INDIAN PRODUCERS

SAIL

(STEEL AUTHORITY OF INDIA LIMITED)

TISCO

(TATA IRON AND STEEL COMPANY)

ESSAR
ISPAT JINDAL
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Different range of products offered by companies

Flat products Long products Bearings Wires Tubes Agricultural equipments

Flat and sheets products hot-rolled coils

cold-rolled coils and sheets

GALVANIZED PLAIN/CORRUGATED COILS AND SHEETS

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AFTERMATH OF GALVANIZED SHEETS

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COLOUR COATED GALVANIZED SHEETS

FEATURES

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BADLAA ROOP STEEL KA

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Marketing strategies

BRAND BUILDING CONSUMER SATISFACTION

RELATIONS WITH EXISTING CLIENTS

PRICING

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Marketing strategies

CORPORATE (COOPERATE) GIFTS MERCHANDISING

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Swot analysis
Strengths :Availability of iron ore and coal Low labour Cost Abundance of Manpower Nature Production Base

Weaknesses : Unscientific Mining Low productivity Power shortages Inadequate infrastructure

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Swot analysis
Opportunities : Unexplored rural network Growing domestic market Exports Consolidation

Threats :

China becoming net exporters Dumping by competition

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Conclusion

Substantial cost advantages Consolidation rate will be high De-regulated sector Indias steel consumption will continue to grow at nearly 16% rate annually NAVRATNA status to SAIL Labour productivity in India is still very low(144 tonnes per worker per year)

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NA McDONALD K MEAL SE NA FILM INDUSTRY KI REEL SE NA EXPORT K BILL SE AUR NA HI HDFC K DIL SE GROWTH AND DEVELOPMENT HOGA TOH SIRF

IRON AND STEEL SE

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Thank You

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