WINE & BAR KNOWLEDGE

Introduction

Beverage Management & Merchandising By Mr.Weru J.N

What is beverage?
A beverage is a drink or liquid prepared

for human consumption. Water is not usually classified as a beverage. They may include tea, coffee, liquor, beer, milk or soft drinks.

Beverage Management & Merchandising By Mr.Weru J.N

Beverage Classification
Beverages can broadly be classified into

two: Non alcoholic beverages Alcoholic beverages

Beverage Management & Merchandising By Mr.Weru J.N

Non Alcoholic
They contain no alcohol. They are generally drunk for

refreshment or to quench thirst. Non alcoholic beverages are further classified into soft or cold drinks, hot beverages and non-alcoholic beer.
Beverage Management & Merchandising By Mr.Weru J.N
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They include;
Nonalcoholic beer and wine Hot beverages; Coffee, Tea, chocolate etc Carbonated soft drinks Natural Juices Squashes Shakes syrups Bottled water
Beverage Management & Merchandising By Mr.Weru J.N
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Alcoholic Beverages

Alcoholic beverages are drinks

containing ethanol/ethyl alcohol, commonly known as alcohol. The alcoholic beverages are divided into three general classes:
beers,

wines and
spirits.

Beverage Management & Merchandising By Mr.Weru J.N

Contd
The alcoholic beverages are very often an important part of social events and mostly consumed after the main meal.

However, most countries restrict and

regulate their sale and consumption; for example, they place legal drinking-age restrictions upon the sale of alcoholic drinks to young people.
Beverage Management & Merchandising By Mr.Weru J.N
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SPIRITS
Types of spirits

Beverage Management & Merchandising By Mr.Weru J.N

Spirits
Spirits or Liquor
Liquid that has been fermented and

distilled Proof Liquors alcohol content In U.S. proof is twice the % of alcohol
Beverage Management & Merchandising By Mr.Weru J.N
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The distilling process

It is process used to separate mixtures

that contain more than one liquid of different boiling points. Distillation often follows fermentation. Fermentation is used to produce alcoholic beverages. Grain is fermented to make beer, while grape juice is fermented to make wine.
Beverage Management & Merchandising By Mr.Weru J.N

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Contd
Beer and wine never contain more than

around 12% alcohol, because any higher concentration kills the yeast that produce the alcohol. To make stronger drink, distillation is used.

Beverage Management & Merchandising By Mr.Weru J.N

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Contd
Since ethyl alcohol boils at only 83C

while water boils at 100C, the alcohol will boil off, leaving the water behind. The alcohol vapors are then condensed and collected. Distillation can produce liquors that range from 40-95% ethyl alcohol.
Beverage Management & Merchandising By Mr.Weru J.N

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Contd
There are two main methods of

producing spirits,

either by the pot still method which is

used for full, heavy flavored spirits such as brandy, or the patent still (Coffey) method which produces the lighter spirits such as vodka.
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The most common categories of spirits are;

Brandy, Gin,

Vodka,
Whisky, Rum and Tequila.
Beverage Management & Merchandising By Mr.Weru J.N
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Brandy
This is spirit from wine. The main types of brandy are cognac,

Armagnac, grappa and calvados. The alcoholic content of brandies is between 36%-60% by volume. Brandies are usually served chilled or with ice.
Beverage Management & Merchandising By Mr.Weru J.N

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Whisky
Whisky is a spirit made from cereals: Types of whisky; Scotch whisky from malted barley, Irish whisky from barley, American whisky and Bourbon from maize/corn and rye. Canadian Whiskey from corn/maize The alcoholic content is between 40%-50% by volume.
Beverage Management & Merchandising By Mr.Weru J.N
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Popular Brands of whisky

Scotch whisky ; Johnnie Walker Scotch ,

Cutty Sark Scotch, Famous Grouse Scotch and Chivas Regal Scotch Irish whisky; Jameson Irish, Connemara Irish, Tullamore Dew Irish and Tyrconnell Irish American whisky;Jack Daniels
Beverage Management & Merchandising By Mr.Weru J.N

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Rum
Spirit made from the fermented by-

products of sugar cane (molasses). It is available in dark and light varieties. The most famous brands are; Captain Morgan, Malibu (Coconut), Bacardi, Havana Club, etc.

Beverage Management & Merchandising By Mr.Weru J.N

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Gin

Usually made from maize or rye. Malted barley is also an alternative

to the two cereals. They are flavored with juniper berries and coriander seeds. The alcoholic content of gins is between 40%-50%.The types of gin include; Gordons gin, Beefeater, Plymouth, Hendricks etc
Beverage Management & Merchandising By Mr.Weru J.N
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Vodka

Described as a colorless and flavorless

spirit. Originally made from mashed wheat but now also made from rye, molasses, soybeans, grapes, corn or potatoes. The alcoholic content of vodka is between 35%-50% alcohol by volume. Popular brands include; Smirnoff vodka, Finladian, Stolichnaya, Belvedere etc
Beverage Management & Merchandising By Mr.Weru J.N
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Tequila
It is a Mexican spirit from fermented

juice of the agave plant. Popular Brands of Tequila include: Tequila Casco Viejo, Sauza Tequila, Corazon Tequila, Tequila Rose, Camino etc

Beverage Management & Merchandising By Mr.Weru J.N

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Liqueurs
These are flavored and sweetened

spirits. They are served as digestives. Popular liqueurs include: Cointreau, Drambuie, Tia Maria, Amarula, Malibu etc

Beverage Management & Merchandising By Mr.Weru J.N

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Bitters
They are used either as aperitifs or for

favoring mixed drinks and cocktails. Some popular brands are: Angostura bitters and Campari.

Beverage Management & Merchandising By Mr.Weru J.N

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Service of spirits
Most spirits are taken as otherwise

before dinner drinks diluted with suitable aerated drinks or water. At times they are enjoyed with plenty of ice called on the rocks. A great tradition has been established what aerated drink to be served with which spirit.
Beverage Management & Merchandising By Mr.Weru J.N

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The combinations are as shown;

Drink
Brandy Rum

Popular Addition

Garnish

None/lemonade None /Ice Cola/Lemonade/ Ice and slice Blackcurrant of lemon

Gin

Tonic/Bitter Lemon
Beverage Management & Merchandising By Mr.Weru J.N

Ice and a Slice of lemon

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Contd
Whisky

Water/Soda water

None/Ice

Campari

Soda Ice and Slice water/Lemonade of orange

Liqueurs

None

Crushed Ice(optional)
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Beverage Management & Merchandising By Mr.Weru J.N

Contd
vodka Tonic/Lemonade/ Ice and slice of lemon, Ice Tomato juice/Orange/Lime and slice of orange and Cordial celery if tomato juice is added

Vermouths None/lemonade

Ice and lemon

Beverage Management & Merchandising By Mr.Weru J.N

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