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PRESENTATION ON

CORPORATION
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INDEX

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COMPANY PROFILE Founded Origin of name

HISTORY:

Formats

and technologies manufacturing and distribution

PRODUCTS Regional

COMPANY PROFILE
TYPE: INDUSTRY: Founded: Founder(s): Headquarters: Ceo: Public company Multinational Company 7 May 1946 Masaru Ibuka Akio Morita Minato, Tokyo, Japan Howard Stringer

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DESCRIPTION: Sony Corporation is the electronicsbusiness unitand theparent Companyof the Sony Group, which is engaged in business through its seven operating segments Consumer Products & Services Group, Professional & Device Solutions Group, Pictures, Music, Financial

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Founded

HISTORY :

In late 1945, after the end of world war II,Masaru Ibukastarted a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo. The next year, he was joined by his colleague, Akio Morita. In August 1955, Tokyo Tsushin Kogyo released the SonyTR-55, Japan's first commercially producedtransistor radio.
Origin

of name:

The name "Sony" was chosen for the brand as a mix of two words. One was theLatinword "Sonus", which is the

Formats & technologies

q

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In 1968, Sony introduced the televisions and (later) computer monitors.

In 1979, the Walkman brand was introduced, in the form of the world's first portable music player. In 1993, Sony challenged the industry standard Dolby Digital 5.1 surround sound format with a newer and more advanced proprietary motion picture digital audio format called SDDS (Sony

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PRODUCTS
Playstation Television Laptops Cell

phones players photography, and many more.

Music

Digital

PLAYSTATION:

In late 1994 Sony launched thePlayStation to compete with other consoles. This successful console was succeeded by the PlayStation 2 in 2000. The PlayStation 2 has become the most successful video game console of all time,

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TELEVISION & Projector:

Sony has developed a myriad of Television and Projectors, as well as accessories, to cater to all types of lifestyle and business needs. Those seeking the latest in technology can look to our cutting edge LCD TVs. If you wish to enjoy a home theatre experience, select from our Home Theatre Projectors or Projection TVs. We also have a line-up of Business Projectors to fit your purpose.

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laptops:
VAIO

Sony offers a line up laptops branded as VAIO. Previously Sony has disabled hardware virtualization on their high endVAIOlaptops, citing concern for users running malicious code.However, most new VAIO laptops can utilize virtualization.

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Cell phones:

Sony Ericsson Mobile Communications ABis a joint venture established on October 1, 2001by the Japanese consumer electronics companySony Corporation and the Swedish telecommunications companyEricssonto manufacture mobile phones.

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Music players:

Walkmanis aSonybrand tradename originally used for portable audiocassette, and now used to market Sony's portableaudioandvideo players. The original Walkman introduced a change inmusiclistening habits by allowing people to carry music with them and listen to music through lightweight headphones.

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Digital photography:

Sony offers a range of digital cameras, ranging from point-and-shoot models to digital SLRs. Cyber-shotis a line ofdigital camerasmade bySony. Sony also offers wide range of products like blu-ray players, memory cards,etc.

Regional manufacturing & distribution Slightly more than 50% of the electronics' segment's total annual
production during the fiscal year 2005 took place in Japan, including the production of digital cameras, video cameras, flat panel televisions, personal computers, semiconductors and components such as batteries and Memory Sticks. Approximately 65% of the annual production in Japan was destined for other regions. China accounted for slightly more than 10% of total annual production, approximately 70% of which was destined for other regions.

Asia, excluding Japan and China, accounted for slightly more than 10% of total annual production with approximately 60% destined for Japan, the US and the EU. The Americas and Europe together accounted for the remaining slightly less than 25% of total annual production, most of which was destined for local distribution and sale. Sony's Sales and Distribution by Geographical Regions in 2009. Geographic RegionTotal Sales (yen in

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-Presented By

SAAJAN HANAMSAGAR