GATEWAY RAIL FREIGHT LIMITED

Role of Inland Container Depot in International Business and Competitors Analysis

BY- Kunal Kothari PGP20102158

GATEWAY DISTRIPARKS LTD (GDL)

Started operations in 1994 at Navi Mumbai
GDLs facility in Mumbai, Chennai, Gurgaon, Vishakhapatnam GDL provides Rail Road Transport Transports goods such as meat, chemicals, steel, grains

CORE OFFERINGS

Focus on Inter-modal Logistics Solutions

End-To-End Just-In-Time Domestic and EXIM

SALIENT FEATURES OF ICD- GHH

Equipments
- Reach Stakers-5 - Hydra Cranes- 2 - Fork lifts-4 - Empty handler-1 - Trailers- 185+ - Weighbridge - Container Repair Facility

Warehouse
- Bonded warehouse: 12000 sq. mt - Export warehouse: 1500 sq. mt - Temperature controlled warehouse: 700 sq. mt - Competent staff Dept.

Services
- Sales & Customer Care

- Daily Container Tracking reports - Acceptance of paperwork through email - 24 hour operations

Competitive Strategies Adopted By GATEWAY RAIL

Flank Attack

We are targeting CONCORs weak points. They dont provide any discounts They dont give credit facilities and They dont customize their services

Research Objective
To assess the possibilities of promoting various schemes offered by ICDs to its existing customers. To focus on strengthening the business. Realizing the customers need towards different facilities.

About - Research
Objective - To take the overall view of the ICD. Data Type primary data collection through the questionnaires. Method - convenience sample. Population of interest - the existing customers and CHAs
Also I have taken the views of the employees working inside the branch

Limitation
It was not possible to understand thoroughly about the different marketing and promotional aspects of the products within 74 days. All the work given to me was limited. The area of research was ICD Garhi Hasuru where I was working. Population of interest was the existing customers and CHAs of Gateway Rail.

Recommendations (1/2)
Divide the entire customer base in to parts and then formulate strategies for each type of customers separately. Company should give added advantages to the customers who tranship high volumes of commodities. These customers will be called Privilege Customer. Privilege Customers will enjoy the benefits like discounts, Credit facility etc Better Services like proper Time Table of train movement , Installation of Toll Free Numbers, announce Customer of the Year. Trailers were blocking the Main Gate

Recommendations (2/2)
The company should be able to solve the grievances as soon as possible; when the customers feel that the company is not responsive they switch to other companies. Provide some autonomy in the system so that employees are free to take small decisions and resolve the matter. The company requires branding of image. Installation of CCTV cameras at the terminal is very important.

Learning
Time Management Patience Punctuality Meeting Deadlines EXIM Process Microsoft Office Tools

OUR KEY EXIM CLIENTS

Our Partners in EXIM

Thank You