STRATEGIC MANAGEMENT Presentation On Nestl (India)

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STRATEGIC MANAGEMENT

Presented By : Ashita Flora (28) Archana Goyal (09) Neha Virmani (02) Sankalp Tyagi (18) Aditiya Sharma (11) Gurpreet Saini (38)

History

Henri Nestl established Nestl in 1867 in Switzerland. His first product was lactogen formula for infants by the name Farine Lacte.

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Introduction

Nestl is a Swiss-German word which means Little Nest which is its trademark. Nestl is the worlds number one food company. 5th largest company of the world according to its turn over. 2 million 31 thousand people employed from all over the world.

Over 700 products renovated or innovated in the past five years.

GOOD FOOD

Taste, Variety, Quality for all

HEALTH & WELLNESS

Perceived Nutritional Value

GOOD LIFE

Feel Good Factor, Equilibrium Body and Mind

Strategy and Objectives

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Mission & Vision

Mission : Nestle is dedicated to providing the best food to people throughout the day, throughout their lives throughout the world. With our unique experience of anticipating consumer needs and creating solutions. Nestle contributes to your well being and enhances your quality of life . Vision : Our Vision is to be the leading Food & Beverage companies in the world providing customers with healthy food at affordable prices.
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Strategic Business Units (SBUs) of Nestl India

Milk Products & Baby Food

Chocolates & Confectionary

Nestl India

Beverages

Prepared Dishes & Cooking Aids

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Milk Products and Baby Food

Start Healthy Stay Healthy

Nestls infant nutrition rooted in 1867 at Switzerland, when a local pharmacist named Henri Nestl saved the life of a neighbours child. The baby thrived on a special nourishing mixture Henri created. It was the worlds first infant formula. In 1927 Nestle and Gerber, together have made an unwavering commitment to a healthier generation, one baby at a time.
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An innovative approach to fostering babys healthy growth and development, from birth to preschool. Giving baby nutrition designed for every stage and very smile

Children will remain a key area of business Powders have high perceived nutritional value Affordability is an opportunity for growth
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Dairy Products

Milk products and nutrition account for around 45 %of Nestl Indias total revenues. The culture of innovation, renovation continuous improvement and the thrust on value for money. Provide wide variety of high quality and safe food products at affordable price.

Improving product availability and visibility and initiated efforts to make its products more relevant to the consumers.

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Chocolates and Confectionaries

In view of the impressive potential for confectionery sales in the country, Nestle established an independent sales and distribution network for confectionery products. From three main cities in 1996, it has grown into a nation-wide network. NESTL BAR-ONE NESTL KIT KAT POLO NESTL Eclairs NESTL MUNCH NESTL MILKYBAR NESTL MILKYBAR Eclairs
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Key Strategies

All the prices are totally based on quality, services and organization makes sure that prices should be affordable by all the customers. It determines the sales of its products against those of its competitors with the help of research.

Nestl regularly uses both forms of research to gain a clear idea of consumer opinions and trends.
Every person, of any age, gender is the target customer of Nestl. Nestl target its customers by know its customer needs & demands.

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MUNCH It is the largest selling SKU in the category. With less than 80 calories per serve and affordable price. MILKY BAR Delicious Milky treat with a Calcium Rich recipe.
POLO It is popularly described as a Refreshment'. It is unique in the category The Mint with the hole'. KITKAT It has a unique finger format with a breaking ritual attached to it.

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Prepared Dishes and Cooking Aids

Standing strong on its promise of Taste Bhi, Health Bhi, MAGGI comes with "no added preservatives. Nestl became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families.

It was the first to bring protein-rich legume meal to the market, which was followed by Ready-made Soup, Atta Noodles and the newly launched Multi Grain Noodles.

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 MAGGI is revolutionizing the Indian kitchen with its latest offering based on intensive research and in depth understanding of Indian food habits and cooking practices. E.g.: Maggi Bhuna Masala The dishes retain that special touch of the housewife. E.g.: Maggi Cuppa Mania It is an ideal offering for the new generation pressed hard for time trying to juggle multiple roles all at once.

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Key Strategies

Focus on creating distinctive image based on twin benefit of INSTANT and HEALTHY with the emphasis on health conscious and rural market. Conducting advertisement and promotional campaigns in schools, small towns with population more then 10,000. Strengthen distribution channel of rural areas between 100 km of all metros.

Launch new advertisement campaigns (Radio, TV, Print media commercials) with brand ambassador.

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Value added products Brand name Six brands having70% group sales R&D department Unique features and technologies

Strengths:

Weakness:
Less consumer research in few areas

SWOT
Analysis
Threats: Opportunity:
Market expansion by using bio-technology Baby milk action New and indirect competitors Product acceptance
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STARS : Nestle beverages i.e. are somewhat the stars in their business, because with the high quality and new designs which comes every now and then makes them more popular among the customers. CASH COWS : The cash cows are their baby food items i.e. nestle cerelac and other baby food products. Company has to take measures to make these products as stars.
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BCG Matrix
QUESTION MARKS : The question marks are the breakfast cereals. They have high market growth but low market

DOGS : The pharmaceutical products are nestle Dog, because it has low-share business with low growth market.

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Conclusion
Nestle is a market leader due to different reasons :

Its price is high against its competitors but it matches its quality with its competitors. Its packaging is good. We can easily find Nestle from any retailer shop. Due to its advertisement, Nestle attracts more customers & has very prosperous future if it continues to promote its products and bring all the possible innovational aspects using different product line strategies.

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