Presented By: Deepak Kumar Omkar Dutta Shashi Kr.

Yadav

DEGGI MIRCH WALE

Inspiring personalities Parents: Philanthropic, religious minded and follower of Arya Samaj After the partition, he came to Delhi having only Rs.1500/- with him. follows a traditionally established principle of honouring the commitments

and serving his customers the pure and quality product.

"Give to the world the best you can, and the best will come back to you automatically"

Operation
Procure directly from centre of production Primary consideration of uniform taste Remove intermediaries Uses public cold storages Eliminates intermediaries and reducing costs.

Traditional supply chain

Farmer Village Dealer Broker Agent Shipper Agent/Broker Food Processor Regional distribution centers Consumer Retailer Wholesaler Distributor Sole stockist

MDH supply chain

Production
State of art plant @ Delhi, Gurgaon (3), Nagaur (2) and Sojat , Sharjah Total production capacity 30 tonnes. in packets sizes of (10g to 500g). 52 different spices available in 140 different packages

Quality control
Raw material is first cleaned, dried and tested with the help of special machines Carefully grounded into the finished product passing through various stages Automatic machines have been installed for this process

Awards for quality

ITID Excellence Award

Naoroji Award

'Arch of Europe Award in Excellence in Paris

Production planning
Aggregate production planning as per availability of raw material and plant capacity Efficient capacity utilization (regulating batch size) Demand driven model (limited shelf life) Committed distribution Network

Inventory control
Seasonal nature of product Average inventory carried by MDH is around six months

Marketing
Standards maintained as food products 50% product is exported Uniform standard for National and International market Developing network of dealers around the world

Distribution
50 super stockist 1000 Stockists and over 4 Lacs retail dealers Super stockist carry 21 days stock Not a single stockist left in last 20 years Return of shelf life expired stock is 0.5%

Brand image
Degi mirch Mahashay Dharampal ji Rajasthan Red Turban

Sales
INR 1.6 billion turn over. Largest taxpayer in Delhi region.

Conclusion
A true indigenous supply chain role model

Thanks
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