Beruflich Dokumente
Kultur Dokumente
It is a fashion and a lifestyle retail business. It was started by 3 brothers. It was launched in the year 1989. It is known as Indias leading fashion label. It is defined as Fashion Forward Cooperate Brand.
LEVELS OF PRODUCT
CLASSIFICATION OF PRODUCTS
PLACE
Distribution Channel:
1. MANUFACTURERS 2. MANUFACTURERS
DISTRIBUTING UNIT
RETAILER
RETAILER
CUSTOMER
CUSTOMER
Product:
Change
Price:
Changing strategies
Place:
Reach of the brand Going international
Promotion:
Value for money Loyalty program Ambassadors of the brand Ambience of the stores Customer service Provogues presence in various events 7 promotions
Product:
Denims More variety in women wear
Accessories
Junior wear
Price:
Pricing for elite class
Place:
Online shopping
Prominent places
Promotion:
Online site Expand networks on social networking sites Advertise through the medium of television Credit note facility
EMI scheme
Concept of Humanequins One day sales with flat discounts CSR
The people that we surveyed segregated according to their age group and sex.
18
18 16 14 12 10 8 6 4 2 0 Male Female 18-25 25-35
12
7 6 4
Above 35
14
14
12
11 9 7 6 9
10
0
0 Availability Male Awareness through Ads Female Awareness through Internet
0
Through Friends
Casual 8
Casual 7
All 4
20 18 16 14 12 10 8 6 4 2 0
Brand Outlet 18
Brand Outlet 18
Retail Storee 12
Retail Storee
Brand Outlet
Online
Poor 16 14 14
Fair
Average
Very Good
Excellent
14
14
13
11 9 8 8 11 10
12
10 8
7
6 6 55 4 4 2 4 3 2 2 0 Fashion Price Service Given 2 4 3 3 2 3 3 6 5 5
6
4 2 0
1
0 Fabric Design 00 Color 0
1
0 Comfort
Brand
FEMALE
Poor 16 14 14 12 12 10 8 7 7
Fair
Average
Very Good
Excellent
6
4 2 2 0 Fabric Design Color 1 1
Brand
Which of the following, according to you, help build a good brand image :
18 2 Male 2 5 Quality 4
Comunication Strategies
Competitive Pricing
24 1
Female 1 6 6
10
15
20
25
The people that we surveyed segregated according to their age group and sex.
18
18 16 14 12 10 8 6 4 2 0 Male Female 18-25 25-35
12
7 6 4
Above 35
CONCLUSION
Marketing your product in the right way has become
very important. Brand loyalty is dying. QUALITY is very important. PROVOGUE on the right track. Change a permanent part of PROVOGUE. Diffrentiate or die.
Casual 8
Casual 7
All 4
20 18 16 14 12 10 8 6 4 2 0
Brand Outlet 18
Brand Outlet 18
Retail Storee 12
Retail Storee
Brand Outlet
Online
Poor 16 14 14
Fair
Average
Very Good
Excellent
14
14
13
11 9 8 8 11 10
12
10 8
7
6 6 55 4 4 2 4 3 2 2 0 Fashion Price Service Given 2 4 3 3 2 3 3 6 5 5
6
4 2 0
1
0 Fabric Design 00 Color 0
1
0 Comfort
Brand
FEMALE
Poor 16 14 14 12 12 10 8 7 7
Fair
Average
Very Good
Excellent
6
4 2 2 0 Fabric Design Color 1 1
Brand
Which of the following, according to you, help build a good brand image :
18 2 Male 2 5 Quality 4
Comunication Strategies
Competitive Pricing
24 1
Female 1 6 6
10
15
20
25
CONCLUSION
Marketing your product in the right way has become
very important. Brand loyalty is dying. QUALITY is very important. PROVOGUE on the right track. Change a permanent part of PROVOGUE. Diffrentiate or die.