Beruflich Dokumente
Kultur Dokumente
( MBA 660 USM) Presented By: Jennifer Cao Mercy Antony Tejal Sinora Lashunda Price Logan Tisdale
Current Scenario
Sales
Current Issues
Steve Jobs
Current Issues
1Q Market Share08
Dell HP
Acer Apple Toshiba Others
Opportunities
Fast growing Industry (Customer Electronics Industry) Technological Innovations Extend new products to loyal customers High Potential music phone market Strategic Alliances
Big Move
Jan 2007- Apple Inc. CE Industry
Competitor Environment
High Competition Share of Dell and HP Microsoft and Intel-Leaders of Software CE Industry- Sony, Nokia, Samsung, Cisco, Motorola
Competitor Environment
Threats
Extensive Competition Substitute Products Low prices of Competitors Technical Advancements Economy downfall
Strengths
Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy
Strengths
Marketing and Sales Customer Loyalty Online Sales
Weaknesses
High Price Proprietary System Niche Market, Less Penetration Cannibalization
Core Competencies
Differentiation Strategy
Value Creation
Differentiation Strategy
Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
Sustainable Competitive Advantage
Mac
FF
Focus On Education
C o n v e r g e n c e
eMac
Music Strategy (iTunes)
Lifestyle Strategy
Adding Value
iMac
Technology Development
New Product Ideation Designing / Funding Product Creation Diffusing products across company
Value Chain
Inbound Logistics Operations Distribution Sales and Marketing Service
Apples Strategy
Apple employs a Product Differentiation Drawbacks as a result of their strategy include:
Not appealing to Price Conscious Consumers Risk of Imitation by Competitors Risk of Change in Customer Taste
Apples Problems
Prices Too High Low Customization
Strategic Alternatives
Problem Strategy Alternative
Extend their current product line to include some products with a lower price point. Ex. Re-launch Mac Mini Low Market-Share Price Differentiation
The Strategy
Two Fold Agenda
Continue to focus on niche market Set up for Jobs replacement
Market Share
Consistently low share High success in niche market Brand differentiation
Previous CEOs
Ups and Downs of their own Established Identity of Apple Jobs success rate
Focus
Concentrate on current customers Expand niche market Use iPod as gateway
Replacement Plan
One year planning phase Jobs appoints successor Two year mentoring phase Chief advisor position
Questions????