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STATUS OF KNOWLEDGE MANAGEMENT A CASE STUDY ON RELIANCE INDUSTRIES LIMITED (VADODARA MANUFACTURING DIVISION)

PREPARED BY: AMAN SHARMA LAVINA RATURI

Department of Business Administration Bhavnagar University Bhavnagar

CONTENTS
Introduction Company Profile KM at RIL-VMD Findings Suggestions Extract References

KNOWLEDGE MANAGEMENT

DIKW MODEL

DIMENSIONS IN KM
Implicit knowledge

Explicit knowledge

COMPANY PROFILE
RIL-VMD

Cont..
Establishment in the year 1969 as Indian Petrochemicals Corporation Ltd. 2002 onwards Reliance Acquisition, named as RIL-VMD

One of the leading exporters of petrochemicals of the country exporting to more than 35 countries

19th most innovative companies of the world


Vadodara Complex houses 21 plants producing variety of products like Alkyl Benzene, Acryle Fibres, Ethylene Glycol, PVC, Polyethylene, Polypropylene

Sells products to leading customers like Unilever, Procter & Gamble, Henkel, Lion group of South Asia, etc.
Government of India certified the company as Export Trading House.

SAP OF THE COMPANY


Factors Personnel Effect + Vision of the personnel of the company to keep on adopting the new changes

Administration + Support of Reliance group to IPCL Finance - Revenue Generation - out of total revenue 90% comes from domestic market, it is a high risk as Indian economy is changing rapidly

KNOWLEDGE MANAGEMENT AT RIL-VMD


Knowledge nodes
Functional Heads meeting, discipline Heads meeting and regular safety meeting Knowledge Portal Learning from Incidence

Three libraries: PMDI library, R&D library, Technical library Process Safety Management (PSM) in plant area Sharing of Root Cause Failure Analysis (RCFA) Information and Knowledge Management (IKMG) in R&D

BARRIERS FOR IMPLEMENTING KM


Conceptual/mindset related issues

Operational issues

FINDINGS
Meetings and GDs are major sources of knowledge Formal meetings Existence of an excellent IT infrastructure Additional personal efforts for knowledge enhancement by employees

Do they undertake additional efforts to enhance their knowledge level?

What additional efforts do they make to enhance their knowledge level?

Cont.
Best results can be innovations, improving quality, improving customer focus and cost reduction Knowledge hoarding is the biggest hurdle in effective implementation of KM in the company. Major cultural barriers are I am in my position, Lack of significance and recognition to knowledge sharing and lack of open mindedness

Which one is the biggest cultural barrier in knowledge management?


A I am in my position attitude B Indifference of people towards development C Lack of significance and recognition to knowledge sharing D Lack of open mindedness

SUGGESTIONS

Cont..
Awareness regarding case studies(success stories) Linkage of ones Key Result Area with KM

Designations like Chief Knowledge Officers, Knowledge Managers etc. should be given In depth interviews, exit interviews, case studies etc. should be made part of standard practices

Cont.
Role of informal internal consultants should be leveraged in KM Job rotations, knowledge mapping Motivation to employees in terms rewards and incentives Knowledge communities Culture change-strengthening collaborative team working and knowledge sharing

EXTRACT
Concept of KM is in between the introduction stage and growth stage There is certainly a quest for knowledge in employees and combining this factor with highly established HR department and advanced IT in the organization, KM can definitely reach to the growth stage in due course of time in the company

REFERENCES
Saul W. Gellerman, Management by Motivation, Taraprevala Publishing Industries Ltd, Vol. 2, 1977. Clyde W. Holsapple, Handbook on Knowledge Management, Rajkamal electric press, New Delhi, Vol. 2, 2003. http://en.wikipedia.org/wiki/Knowledge_manageme nt http://www.systemsthinking.org/kmgmt/kmgmt.htm

http://www.about-goal-setting.com/KMLibrary/knowledge-management-benefits.html http://www.stevedenning.com/stategy_knowledge_s haring.html http://www-ksl.stanford.edu/knowledgesharing/papers/kse-overview.html http://www.providersedge.com/docs/km_articles /Evaluating_the_Benefits_of_KM.pdf http://www.iorg.com/papers/knowledge.html

THANK YOU