Business Communication

Definitions: Communication is a process of passing information and understanding from one person to another
Keith Davis

Communication is any behavior that results in a exchange of meaning The American Management
Association Communication is the process by

which information is passed between

Classification of Communication
Intrapersonal Communication
Talking to oneself in ones own mind.

Interpersonal Communication
Exchange of messages between two persons.

Group Communication
Communicating among small or large groups (Club or classroom).

Mass Communication
Message is sent to large number of people (newspaper, radio or television)

Verbal Communication
Communicating with words, written or spoken (speaking, listening, writing, reading and thinking)

Non-Verbal Communication
Pictures, signs, gestures and facial expressions
Nonverbal communication can be identified by personal space (Proxemics, body language and kinesics, touch (hap tics), eyes (Oculesics), sense of smell (olfactics) and time (chronemics).

Meta Communication
Speakers choice of words unintentionally communicates something more than what the actual words state.

Role of communication
We are poor communicators
Accept?

Role of communication
We are poor communicators
Accept?
The irony is we hardly ever realize that when we fail to achieve our objective in relationships, negotiations, or decision-making it is, to quite an extent, owing to a failure in communicating our purpose and ideas accurately to the others involved. E.g.. 1. Sorry, I did not realize that you wanted me to 2. I did not know you wanted me to

Purpose/Importance of communication
Society consists of organizations and organizations depend on communication to hold them together. The more complex the society, the more complex its activities and the greater is the need for skillful communication. Communication is central to all human activity and is an integral part of our daily life.

 We have to
Adapt our communication to a variety of settings and persons based on the role we are assuming in the interaction. Make daily decision about the appropriates of the messages we are sending. be aware that the manner and methods we choose to communicate our messages have an impact on the effectiveness of those messages. Interpret and evaluate messages we receive everyday and decide what action to take on the basis of the message. Interact with people in groups, at home and outside home and at work.

Importance of communication in Management

Managers have to communicate in all forms, written, oral and nonverbal. The purpose of communication has four main goals:
To Inform, to provide information for use in decision making, but not necessarily advocating any course of action.
Communication to inform (expository communication) is directed by the desire to expose, develop, and explain the subject. Its focus is on the subject of the communication.

To request, to ask for a specific action to be taken by the receiver. To Persuade, to reinforce or change the audiences belief about some thing and possibly, act on the belief.
Essentially, all communication is a deliberate and intentional act of persuasion. A persuasive communicator wants the reader to understand the message and to be influenced, as indented by him.

To build relationships, to create goodwill with the audience.

Process of Communication
The Linear Concept
The earliest conceptualization of communication involved the following five basic questions Who? Says What? On which channel? To whom? With what effect?

 The Linear Model:

Sender

Media

Receiver

Action

Message

Message

 Shannon-Weaver Model
C E Shannon and W Weaver were the first to point out that in actual practice, messages can be changed or blocked. Shannons model of communication was first published in the Bell System Technical Journal.

 The Shannon- Weaver Model:

Noise

Information Source

Encoding Process

Channel

Decoding Process

Destination

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