McDonalds

Name Date

McDonalds Facts/ Figures

There are over 1.5 million McDonald franchises all over the world. Half of these are said to be outside the United States, spread over 120 different countries More than 46 million people are served daily in more than 30,000 restaurants. Achieved two-thirds of the sales through the ownership of about half of the globally-branded, quick-service restaurants outside the U.S. Franchisees own and operate approximately 70% of McDonald's restaurant businesses worldwide.

Marketing Tactics
Same symbols employed all over the world
Big Mac Ronald McDonald

Red and Yellow

Food Variety
Menu
1. 2. 3. 4. 5. 6. 7. Sandwiches Chicken Breakfast Salads Snacks and Sides Beverages McCaf Desserts & Shakes
One of the greatest credits goes to McDonalds menu. 1. diverse variety of fast food 2. satisfies the demands of all its customers 3. There is even a purely chicken menu for those who prefer this kind of meat. 4. The salads suit the needs of health conscious customers . 5. Desserts appeal to anyone with a sweet tooth. 6. The special meals for children are made with healthy chicken burgers to with apple juice as a nutritious beverage on the side 7. The coffees and shakes are in lieu with the growing trend for coffee shops all over the world

Nutrition Charts
The nutritional chart with every meal provides customers incentive to look after their diet coupled with McDonalds willingness to inform their customers the different ingredients use in their products.

It has also helped to refute the various calls against McDonalds food being criticized as fatty or unhealthy.
The companys decision to include the nutritional charts allows for customers to know exactly what they are consuming.
Adding nutrition charts is a great marketing tactic to win over healthy consumers and refute criticism against McDonalds fatty food

McDonalds and Culture

1. 2. McDonalds move into global markets raised several questions disputing the reduction of cultural values. McDonalds was able to move into overseas markets by allowing them to be owned by local entrepreneurs. This adaptation allows the franchise to be suitable to the locals of the area. Also, McDonalds is responsible to changing its menus depending on the local taste. This conformity allows for the fast food franchise to evolve and grow with the local community in which they are based.

3.

William Gould (1996) said that fast food have been relatively unknown before McDonalds exported its food into foreign markets.

Strategy- McDonalds and Children

The fast-paced modern world of today makes it difficult for parents to cook regularly at home. Thus, McDonalds keeping view the jobs of working parents has created a cheap, healthy and accessible meal. McDonalds keeps in view every customer and has made a special play place for children to enjoy themselves It also provides toys with the happy meals for children Provides nutritional meals which appease to parents.

Strategy- McDonalds Interior

The red and yellow signature look is one which McDonalds has followed from the very beginning. However, McDonalds began with the use of bright red and yellow which has now been converted into a darker terra cotta and golden, giving the franchises a sunnier look. Also, the interior has been redesigned to add different shades of green to provide a warmer look to the restaurant. The plastic furniture which was once a huge part of the McDonalds look has been changed to bring in more brick and wood. The hanging lights produce a soft glow and framed pictures and paintings decorate the wall

Development
McDonalds has set up counter and drive through services to ensure that their customers can be provided with indoor and outdoor seating. McDonalds also created theme restaurants like Solid Gold McDonalds a rock-and-roll franchise. The new trend for coffee shops has also affected McDonalds which has created the McCafe, a caf which is set in the theme of renowned coffee shops. McDonalds connected itself to convenience stores, gas stations or even shopping malls. Truck stops also support McDonalds franchises for travelers who want quick food on the way. McDonalds has also created playgrounds for parents to leave their children while they get a bite to eat.

Environment Protection
Each restaurant attempts to improve energy competence; lower sound, effluent, odor, atmospheric impacts lower the quantity of solid waste; increase the value recovered from solid waste before its responsible disposal; preserve a litter free atmosphere around the franchises by doing regular litter checks

McDonalds Vision Statement

Increase the pace of acquisitions Create new job opportunities annually. Be the best employer in different countries around the world Deliver operational excellence to our customers in every franchise Using innovation and technology to increase profits and improve brand name

Thank you The End