Sie sind auf Seite 1von 15

Mc Donald's in Saudi Arabia

History
1954 - Mac and Dick McDonald started it. The first chain restaurant opened in Des Plaines,Illinois in April 1955, with opening day sales of $366.12 In 1961, Ray Kroc bought the chain McDonald's is the leading global foodservice retailer favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin 33,000 local restaurants serving more than 64 million people in 118 countries

About McDonalds
In 1993, it took the Saudi QSR sector a publicly listed company owned by millions of people around the globe including Arabs and Muslims a solely commercial company that doesn't interfere in or support any political or religious acts in any country or region In Arab countries, McDonald's is totally owned and operated by Arab and Muslim businessmen

About McDonalds
McDonald's is proud and famous for being a leader in Corporate Social Responsibility in each country of operation The relationship between McDonald's in the Arab countries and McDonald's Corporation is merely limited to the use of the brand in addition to training and development

Products
In Saudi Arabia, pork products are prohibited by Islamic law All meat sold is halal Menu served:A la carte special burgers such as double Big Mac, Double Quarter Pounder, Chicken Big Mac, and Spicy McChicken Happy meal burger , fries, milkshake.

Services offered
Home delivery service Petrol station Food court Outdoor area Childrens area Drive thru Breakfast 0500-1100 McCafe It closes five times a day for Muslim prayers.

Suppliers of raw materials


McKey Food Service - Hamburger patties, bacon and pork products Golden West Foods - Buns, ketchup, milk shake syrups, multi-temperature distribution Sun Valley Poultry - Chicken products McCain - French Fries and Hash Browns Icelandic Freezing Plants - Fishproducts Unigate Dairies - Milkproducts Scottish Pride Dairies - Milkproducts Central Edible Oils - Vegetable shortening

Suppliers of raw materials


Howard Long - InternationalSalad Kitchen Range Foods - Fruit Pies and Donuts Gala Coffee - Coffee Dairy Produce Packers - Cheeseslices McCormick - Sauces Coca-Cola -Soft drinks

Distribution
Multi-temperature vehicles deliver to the restaurants at least three times per week. The trailers are designed to carry frozen, chilled and nonchilled goods. a Big Mac sold in Saudi Arabia has meat from Brazil, cheese from Europe and sesame seeds for its buns from Mexico. It sources these ingredients from parts of the world where it finds the best value in terms of quality and cost

Challenges faced
Dust storms Hot up to 120 degrees Workers from foreign countries are not treated well Women are restricted to go out Culture Diabetes is prevalent in Saudi Arabia Any religious material or items that are not Islamic are illegal Increasing volumes and complexity, varied customer needs, and supply chain staff skill

Things to know before opening a restaurant in Saudi Arabia


culture.. culture adaptation. restaurant location. home delivery logic. kind of meat. People prefer only halal meat

New initiatives
McDonalds using used french fry oil to power their trucks Need to modify their current vehicle Neutral fuels has the capacity to produce 1 million litres of biodiesel

Social responsibility
McDonald's Saudi Arabia understands the weight of the responsibility it shoulders towards the community; therefore it ensures its complete commitment and dedication to offer activities with positive impact and big benefit to the society where it operates. McDonald's Saudi Arabia has always offered and continues to offer financial and social aid to many charity houses in the Kingdom; those initiatives were coordinated with the community that has always constituted the main pillar behind the success of all activities.

Thank you

Das könnte Ihnen auch gefallen