Beruflich Dokumente
Kultur Dokumente
Competitors
Calcium hydroxide DyCal Dentsply/Caulk Prisma VLC DyCal Dentsply/Caulk Life Kerr Multi-Cal Pulpdent Ultra-Blend Plus Ultradent MTA ProRoot MTA Dentsply/Tulsa Dental
Competitors
Calcium hydroxides - disadvantages Most require mixing Tube delivery system can be messy and more complicated Do not offer direct placement; apply with an instrument Can be more difficult to place and resist being placed on moist tissue
Competitors
Calcium hydroxides disadvantages contd Limited working time, affected by humidity and temperature Do not cure as hard, for withstanding the pressure of packing material on top Many require refrigeration, and then a wait time for the material to return to room temperature Some have shorter shelf life (1 year) More soluble
Marketing Strategy
Target Users of calcium hydroxide Message There is a newer alternative If they are dissatisfied with CHs performance & results, we overcome those with our benefits
Marketing Strategy
Educational focus BisDent Globe Future articles or CE Possible advertising in research journals
Project Status
Current phase: Product Evaluations Then finalize instructions, packaging, and internal paperwork Expected launch within next 3 months