Sie sind auf Seite 1von 9

A STUDY ON BRAND IMAGE OF MOTHER FEED AND ITS POSITIONING IN COMPARISON WITH OTHER MAJOR BRANDS WITH REFERENCE

TO THRISSUR TOWN

OBJECTIVES OF THE STUDY


Primary objectives To study about the brand image of mother feeds and its positioning in comparison with other brands with reference to arimpur panchayath thrissur district Secondary objectives
To find out the level of brand awareness of mother feeds . To analyze the level of recall and recognition of brand mother feeds . To compare the mother feeds brand with other major brands on the basis of attributes. To study about customer expectation and satisfaction level towards mother feeds To analyze the brand loyalty of respondants towards mother feeds

Research Methodology
Sampling Design Type of Survey - Sampling Survey Sampling Unit - respondants Sample Size - 50 Research Instrument - Questionnaire Methods of Data Collection Primary data collected through questionnaires Secondary data collected through past records of company, company manuals, magazines, company website etc. Data Analysis Tools Percentage Analysis Bar Diagrams Pie Diagrams

FINDINGS
On the basis of family income,50% of respondents who are earning between 1, 00,000 2, 00,000 are using Mother feeds products. 46% respondents are aware about mother feeds brand when compared to other brands. Majority of respondants became aware about mother feeds brand through word of mouth. From my research study, I found out that 26% of respondants have never used mother feeds products. 69.2% of respondents have not used Mother feeds because lack of awareness. It has been found that 26% of respondants feel that Mother feeds and its products dose not fulfills their expectations. 18.9% of respondents are highly satisfied with mother feed brand.

Majority of the respondents expect to improve the quality and reduce the price. It has been found that 38% of respondants gets influenced by price when they buy feed products. According to the comparison which was done in this research study , it was found that majority of respondants are satisfied with the price and quality of Mother feeds and it was also found that only 4% of respondants are satisfied with the advertisement of Mother feeds and majority of respondants are satisfied with the availability and packaging of Mother feeds. According to the comparison which was done in this research study , it was found that majority of the respondants are satisfied with the price and advertisement of KSE feeds and it was also found that majority of respondants are neither satisfied nor dissatisfied with the quality,packing and availability of KSE feeds.

According to the comparison which was done in this research study, it was found that majority of respondants are satisfied with the price ,quality, advertisement, brand image, availability and packing of Kerala feeds and only few of them are dissatisfied with these. 46% of respondants will recall Mother feeds brand when they think of feed products.. It has been found that, 74% of respondants say they will recommend Mother feeds to others. Majority of respondants that they will stick to Mother feeds brand even if a new brand comes to market

SUGGESTIONS
Majority of respondants are dissatisfied with the advertisement and other sales promotional activities of Mother feeds . So the company should pay attention to the advertisement and sales promotional activities. The company should make awareness programme among society to increase their sales. The company should make a little decrease in price to attract respondants.

LIMITATIONS
The study is limited to Thrissur region only.
All the respondents could not fill their questionnaire on their own due to language problem and also problem of time and lack of positive behavior. Respondents were hesitating to give frank and open opinion on studied variable, etc Another difficulty was very limited time span of the project.