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National Dairy Development Board(NDDB)

History
Founded by Dr. Verghese Kurien in 1964 (Father Of Milk Revolution) In 1987 the society, NDDB, was merged with the Indian Dairy Corporation The new body, which succeeded the two merged entities, was set up through an Act of Parliament and retained the name NDDB. NDDB was set up as a registered society under the Societies Act 1860. Heavily influenced by the Kaira Milk CO OP society (AMUL)

Mission
NDDB began its operations with the mission of making dairying a vehicle to a better future for millions of gross roots milk producers. The National Dairy Development Boards creation is rooted in the conviction that our nations socioeconomic progress lies largely on the development of rural India. Replacing Tradition with Modernity Stagnation with Growth Exploitation with Empowerment

Functions of NDDB
To promote and set up dairy industries. To promote, plan and organize programmes for development of dairy and other allied agricultural industries. To finance any scheme in the cooperative and public sector to stimulate production and marketing of milk. To develop and preserve high yielding cattle. To adopt the cooperative strategy in an effective manner. To conduct research and development.

Anand Model

Village Diary Co-operative society(VDCs)

Collection of surplus milk in the milk shed from the milk producers of the village Payment based on quality & quantity Selling liquid milk for local consumers of the village. Supplying milk to the District Milk Union.

District Co-operative Milk Union(DMU)

Conduct long-term Milk Production, Procurement & Processing as well as Marketing Planning.
Establish Chilling Centres & Dairy Plants for processing the milk received from the villages. Process milk into various milk & milk products. Decide on the prices of milk to be paid to milk producers.

State Co-operative Milk Federations(SMFs)

Marketing and maintaining Brand of milk & milk products processed / manufactured by Milk Unions. Establish distribution network for marketing of milk & milk products. Arranging transportation of milk & milk products from the Milk Unions to the market. Pooling surplus milk from the Milk Unions to deficit Milk Unions.

State Co-operative Milk Federations(Conti.)

Decide on the prices of milk & milk products to be paid to Milk Unions.

Arranging Finance for the Milk Unions and providing them technical know-how.

Operation Flood Programme

It was initiated by NDDB in 1970 The project was financed through loans from the World Bank. It was executed in three phases between 1970 and 1996. It resulted in making India one of the largest producer of milk and milk products, and hence is also called the White Revolution of India.

Objectives Of OF
To increase the production of milk across the country. (Flood of milk) To reduce the cost of milk for consumers. To ensure that producers gets the fair market price. To facilitate long term investment in dairying and cattle development.

PHASES OF OPERATION FLOOD

Phase I (1970 to 1980) Financed through World Food Programme and European Union (then EEC) Aim was to link Indias 18 best milksheds with the milk market of the four metropolitan cities. Resulted in establishing mother dairies in four metros. It started with launching of Mother Dairy Project in Delhi in 1974.

Phase II (1981-1985)
Aimed at building National Milk Grid. Increased the milk sheds from 18 to 136 linked to over 290 urban markets. Financed through World bank loan and EEC food aid Resulted in establishing a self- sustaining system of 43000 village cooperatives.

Phase III (1985- 1996)

Aimed at consolidating Indias dairy cooperative movement by adding 30000 new dairy cooperatives to the existing societies. Milksheds peaked to 173 in 1988-89. Promotion of Womens Dairy Cooperative Societies. Emphasis on Research & Development in animal health and animal nutrition.

Benefits of Operation flood

India become the world's largest milk producer. OF enhanced the incomes and quality of life for millions of India's dairy farmers. Indias milk production increased from 22 to 66 milliontonnes. per capita availability of milk increased from 40 kgs a year to 75 kgs a year. Established 13377 Artificial Insemination Centres and 787 Mobile Veterinary clinics.

Some Major Dairy Co-operative federations

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) (Brand-Amul) Bihar State Cooperative Milk Producers Federation ltd (Brand-Sudha) Kerala State Cooperative Milk Marketing Federation ltd (KCMMF) (Brand-Milma) Karnataka Cooperative Milk Producers Federation ltd (KMF) (Brand-Nandani) Maharashtra Rajya Sahakari Dudh Mahasangh Maryadit (Brand- Gokul)

Contribution Of India In Global Milk Demand

State wise milk production

Production & Availability of milk

300 250

200

150 Production (Million Tonnes) 100 Per Capita Availibilty (gms/day)

50

Source:NDDB website

State-wise per capita availability

Per Capita Availability (Grams/day) 947

645

403

399

Punjab

Haryana

Gujarat

Rajasthan Source:NDDB website

RECENT DEVELOPMENTS
Intensive Dairy Development Programme (IDDP): This Scheme was launched during Eighth Plan period for the development of milch cattle and for providing additional employment opportunities. Strengthening Infrastructure for Quality and Clean Milk Production: This is a centrally sponsored scheme which was launched in October 2003, which had the main objective of improving the quality of raw milk produced at the every village level in the India. Dairy Venture Capital Fund: It was introduced in Tenth Five Year Plan for structural changes in unorganized sector, which included measures like milk processing at village level, marketing of pasteurized milk in a cost effective manner, quality or the up gradation of traditional technology to handle commercial scale using modern equipments and management skills.

Thank You

Prepared By: Parul Mathur(1698) Rakshit Jain(1704) Sachin Gupta(1714) Shipra Shrivastava(1705) Samarth Wadhwani(1707)