Study of Consumer Click Behavior at Big Bazaar to edit Master subtitle style

Presented by: Bhaiya Chandorkar Rathnaraj

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Ruchita Gaurav Godson

Geetanjali Johar

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Topics covered

Introduction profile and Scope and Interpretation

Company

Objectives

Data Analysis Limitations Conclusion

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Introduction
Consumer

behavior:

The Behavior which is displayed by the consumer while searching, evaluating, purchasing and disposing of products and services that they expect will satisfy their need is consumer behavior. Consumer Behavior entirely focuses on how individuals make decisions to spend their available resources.
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Company Profile
Future

Group (India), is Indias leading organization and Big Bazaar is one of its largest retail outlet. bazaar Hyper Market around 40,000 was established in 2001

Big It

Employees It It

is a departmental stores which sells different products.

is a chain of shopping malls in India 4/17/12 with 150 stores across India

Objectives and Scope

To

analyze consumer behavior.

The

project comprises the various behavior of customers ,the pre and post behavior of customers when they shop.

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Data Analysis & Interpretation

Data

was collected by filling the questionnaire by the customers.

Following

were the questions asked.

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1. Do you Visit mall?

Do you visit

Yes

No 0%

No. of Respondents 100% (%) No. of Respondents 50 (in no.)

Do you visit
120% 100% 80% 60% 40% 20% 0% Yes No No. of Respondents (%)

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2.

With whom do you prefer to visit the mall ?

Prefer to Friend Spouse Colleague Alone visit malls s No of 60% 20% 4% 16% respondent s (%) No of 30 10 2 8 respondent s (in no.) Prefer to visit malls
16% 4% Friend Spouse Colleagues 20% 60% Alone

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3.

How much time you spend in a mall?

Time spent Hour on visiting malls

1-2 hrs

More than 3 hours

No of 20% 50% respondent s No of 10 Time spent on visiting malls 25 respondent s

30% 20% Hour

30%

15

1-2 hrs More than 3 hours 50%

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4.Does the person with whom you visit mall influence you?

Person who influence No of respondents No of respondents Person who influence

70% 60% 50% 40% 30% 20% 10% 0% Yes 40%

Yes 40% 20
Person who influence
60%

no 60% 30

No. of Respondents (%)

No

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5. Do you visit the mall, by advertising influence?

Advertisem Yes No Sometimes Cant say ent influence No of 40% 24% 16% 20% respondent s No of 20 Advertisement influence 12 8 10 respondent s
20% 40% Yes No 16% 24% Sometome yes Cant say

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6.Why do you choose mall for shopping?

Choosing Less economicalbrands variety quality All convenient malls for time under shopping one roof No of 14% 24% responde nts No of 7 12 responde nts 26% 8% 14% 6% 8%

13

Choosing malls for shopping

Less time Econom ical Brands Variety Quality All under one roof Convenien

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Limitations
Time

constraint

The allotted time to conduct the survey was 1 days. Therefore it became a bit difficult to cover the entire store. However, the key areas were aptly covered.
Availability
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of data

Most of the departments were not in

Conclusion
Through

the survey it was found that most of the people preferred to shop at malls. of consumer buying behavior. why ,with whom and how long they need to buy a wide range of products.

Study

When,

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THANK YOU
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