Lecturer:

Assoc. Prof. Dr. Norjaya

Group Presentation for ZCZD6723 - Consumer Behavior

Group member:

Ahmad Padhli A Rahman ZP00848 Mohd Khairul Amiri Che Man ZP00851 4/17/12 Mohd Fairos Asillam ZP00856

Case Background Case Issue Consumer Behavior Issue Answer the Questions
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Case Background Study on consumer perceptions affect or self-concept toward certain request; Contribute high income to the State Uncontrolled product role and regulation to enter the market; and Less involvement and controlled by 4/17/12

Consumer Behavior: Learning Perception Attitute

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Questions Q1:
How does perception affect the quest for an ideal weight? Healthy concern or Awareness; Built-in Image; Social standard; More product adv

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Questions Q2:
What are the motives that drive purchase of weight loss product? Why do these seem to be universal (Taiwan, Thailand, China and Brazil)? Why would people buy products that they really dont believe will work? Gain an Ideal Weight in Fast Track; Socially Acceptance; Gain desire Image More information from Advertisement Mentoring by Models
... Without think the consequences happened. Healthy, good looking image, local social standard acceptance and many offered on medicated product advertised with tremendous features and at very value price. Every people have its own perception and knowledge of certain product and services to fulfil their personal request. Due to living style and fast moving countries, everyone 4/17/12 is getting weight increase and less exercise.

Questions Q3:
How do self concept and the search for an ideal weight interact with each other? The self concept implies independent thinking person. Such persons does some searching any information regards product and hear the advice of every one provided to him/her and after that they use to take decision from his/her will powerof independent thinking. In my view their decisions mostly are correct and provide the way to others. That are how they interact with each others. Value expressive by the product for the consumer to consume. Relate: self image, ... 4/17/12

Questions Q4:
How do group influences affect ones perception of the ideal weight and decision to purchase diet product? Equality standard group life style; Mentoring; Emotional perception; Frequent meeting and discussing issue; and Group experience and knowledge.

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Questions Q5:
How could attitudes toward what is the ideal weight be changed so that a size 14 for women is perceived as average?

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Questions Q6:
Should government agencies take greater role in policing this industry? Yes, empowered agencies to enrol enforcement; Yes, must get approval and concerned from government; Yes, sample or product before going to market must get clinical advised; and Yes, strictly punish and rise high fine.

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Questions Q7:
Answer the writers question about whos to blame. What can or should be done to prevent another Redux, fen/phen, or PPA debacle? Consumers: due to a life style in order to consume certain product or services in the market. Principle of Product: An ethical product mainly for gain profit without aware of products consequences cause of drug contains items. Enforcement Body: Not committed well on monitoring those principles and may be due to governments policies granted not enough for empowered them. Government Policy: Related to a certain policy might tighten drug contains item for comprehensive checkout and regulate. 4/17/12