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Interdepartmental relations and coordination Coordination of personal selling with other marketing activities Coordination of personal selling with other departments Sales departments external relations
Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives. This is the dynamic relationship , so a change in one department often has repercussions in others.
Formal Coordination To build coordination in to the organization through grouping allied activities under a high ranking executives. To achieve coordination through the general administrative officer- president ,vice president or general manager. To use policy , planning and coordinating committees made up of representative of concerned departments.
Informal Coordination Informal coordination is generally more important than formal coordination.
WHY ???
Why is it essential?
Importance of Coordination How they are mutually important to each other How to achieve coordination
Why is it required?
Achievements When they are maintained: New Product Departments New Product Managers New Product Project Management team Product Development Committee
SALES AND PERSONNEL SALES AND FINANCE Budget control Credit regulations Credit policies SALES AND ACCOUNTING
Cooperation is in 3 main ways sales department provides purchasing with sales estimates. purchasing department informs the sales department on stock availability. fulfills the sales department requirements.
EDUCATIONAL PROGRAMMES