PRESENTED BY:

Shashank Gaikwadt Poonam Jagtap Vishal Kadu Prajakta Malwad Pallavi Naik Prachi Patil

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INTRODUCTION o Ikea is worlds successful multinational retailing firm which is specializes in stylish but inexpensive designed structure. o Based on unique concept that the furniture is kits that assemble by customer at home. o Company targets the customers who are willing to serve themselves, transporting and assembling.

o Typical Ikea customer is young low to middle income family

o Ikea corporate mantra is good quality with low price

o The goal is to make things less expensive.

WHAT

ARE IKEAS

COMPETITIVE PRIORITIES

They make their offerings less expensive without making it cheap

They look after good quality& low price Other Companys price tend to rise over time

MANTRA Low price with meaning

IKEA @ WORK

Environmental consideration influence the development of product

They sponsor Child-Care facility Their stores guides shoppers

IKEA IS FOR PEOPLE WHO WANTS GOOD QUALITY @ LOW PRICE & FOR PEOPLE WHO VALUE COMFORT

DESCRIBE IKEAS
PRODUCT

PROCESS

FOR DEVELOPING A NEW

PRODUCT DEVELOPMENT

The low price begins at drawing board

The team behind this process Ex. Mr. Lindsten ( Product Developer) Taken into account colour aspect of the Mug

RECENT EX.

OF NEW PRODUCT DEVELOPMENT

Customers were bothered about water pooling in the bottom of mugs while they are in the dishwasher, IKEA has the solution. These mugs have a little notch on the bottom to prevent the pooling..

CONTD

They changed the handle of the Mug

They made the Mug somewhat shorter

Long term relationship

Co-operation with suppliers

Q3:

WHAT ARE ADDITIONAL THEIR DESIGN PROCESS)

(BEYOND

FEATURES OF THE IKEA CONCEPT

EXCEPTIONAL VALUE FOR CUSTOMERS?

THAT CONTRIBUTE TO CREATING

Efficient use of raw materials.

Distribution and logistics

Design of the product

Flat packaging

Recycling of transportation packaging

WHAT WOULD BE IMPORTANT

CRITERIA FOR SELECTING A SITE FOR AN IKEA STORE?

o IKEA has constructed its own global distribution and retailing network, with 18 distribution centres,most near container ports and major truck and rail routes o Its stores are usually located with plenty of free parking space.The stores themselves are large and take some time to walk around. o They are decidedly family friendly with company sponsored child care facilities, restaurants and cafes. o The store have several realistic model homes which convey an eerily lived in impression.