Products name: Osis o Osis is become from Osmosis Its short and easy to recall the product name.

This energy drink can osmosis immediately by using Xanthine, Vitamin B, Glucose, Ginkgo and unique taste to make consumer feel refresh and energetic. Slogan : Life never stop ( ) Place : 10 Baht

 Demographic
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Sex: Male & Female Age: 18-45 years old Occupation: Student and Worker Income: Middle Class to Upper class (7000 Baht to upper)

 Psychographic
Our product is for people who work hard and want to find something to fulfill their energy and help body repair immediately because it has Xanthine, Vitamin B, Glucose, Ginkgo which are useful to health. o For people who love to get drunk, it can be a mixer like Coca-Cola.
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 Price: 10 Baht per 1 bottle Product: 150 ML. (caffeine 50 mg.) Promotion:
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Sweepstake (1bottle cap 1million baht) Bundle Pack Sampling

 We will put the product in :

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Convenient store
7-11 108 shop Lotus Express

Hypermarket
Makro Big C Tesco Lotus

Retail shop (Grocery)

 Strength: Our product have a unique taste. Ginkgo essential is the one of the important elements that make its health benefit. Weakness: Poor brand awareness, Osis is a new product. So customers do not know our product well Opportunity: Energy drink market is expanded to teenagers who is student, not only the worker because it can fulfill and cell repair when they study hard and sleep late on night. Weakness: Bad image in energy drink. Its looking lowclass when people consumer it like a labor or hard worker.

 To give an excitement, attract consumers attention to our product and also remove bad image by unique screen logo with brightness color and strong font on plastic cover all of bottle that can make customer feel fresh when the see this energy drink.

Budget 13 Millions Baht for advertising Channel to Advertising Print Ads Magazines ( Mens Health, FHM, etc.) Newspapers Games
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Team fortress Dirt 3

This picture represent to Team Fortress game, its will be one of item in this game so when the player drinks OSIS he can run faster and have more concentrate to the enemies.

If you consider to the rifle gun, it more longer than original. Its mean that when this sniper drinks OSIS, he can kill the enemies like pick a leaf from trees.

This print advertising will appear in the middle of page of mens magazine (FHM, Penthouse, Zoo and etc.)

It will appear on this newspaper in the page that most of man would like to see it. So, OSIS try to grab awareness from the audience from mass media.

OSIS add the product in game to introduce the product benefit to player.

OSIS put logo into dirt 3 car to introduce the new energy drink. So Dirt 3 players will know the name of OSIS energy well.

The main objective for Osis, this year will be outlined in phases, with three phases in total and with the first phase starting in January of this year.

Phase 1: (January April) Length of time: 4 months Objective: Create Awareness : Gain 50% brand awareness in first 4 month Strategy: Consider the effective communication channel to communicate product benefit to target prospect.

Phase 2: (May August) Length of time: 4 months Objective: Build a good image of brand and make the customer can recall our product.

Strategy: Osis will announce the start to our CSR Campaign for drink dont drive campaign for decreasing the percentages of accidents on road and also have free tutorial for all student in the entrance to university period. The announcement will come via Magazine, Print ads, and newspapers, etc.

Phase 3: (September December) Length of time: 4 months Objective: Expect to achieve 5-8% market share in the first year.

Strategy: Create special campaigns, promotions with key channel throughout the year. There are magazine, print ads, newspaper as well as a wide array of sales promotion tactics that will ensure our target of 5% - 8% by 4 months time.

 There are Thairath and Kaosod to be my channel in advertising.

The reason choose Thairath because the highest readership.

CanGain 50% brand awareness in first 4 month and achieve 5-8% market share in the first year. We choose KaoSod because it has low cost for advertising but I can select all position in the newspaper. We use Fighting Strategy.

 FHM is top magazine in men market and lowest in CPM Can reach many readership Mens Health match with target lifestyle Play Boy is top magazine for Male and have the most readership. Additionally, the lowest CPM in all magazine Rush and Gossip are for teenage and Cheap CPM in the teen market and it cover market objective I also use Flighting Strategies to promote ads in magazines.