Aditya Birla Moneyformerly known as Apollo Sindhoori Capital Investments is a leading player in the broking space with nearly

15 years of experience. It became a part of Aditya Birla Group in March 2009, when the group acquired 76% of the company. The Company has a strong distribution network of over 1400 own branches and franchisee network, a large customer base in excess of 1,80,000, a strong technology backbone and a range of products delivered through a robust online and offline model.

 The Company boasts of immense talent pool and vertical specialists which add to its positioning as a major player in this segment. Aditya Birla Money is listed on National Stock Exchange of India Limited [NSE] and The Bombay Stock Exchange Limited [BSE]. It is also registered as Depository Participant with both NSDL and CDSL.

Key statistics about Aditya Birla Money Ltd.

Industry:- Finance & Investments Head-Office:- Chennai, India Subsidiary Company:- Aditya Birla Commodities Broking Limited. Website:- www.adityabirlamoney.com

TAKEOVERS: Apollo Sindhoori Capital Investments Limited was takeover by Aditya Birla Group and changed its name to Aditya Birla Money Limited in August 2009.

PROMOTERS
Aditya Birla Group.

CURRENT
1.

TOP

MANAGEMENT:
Managing Director Independent Director

Mr. S. Ramasubramanian Mr. P. Sudhir Rao

2.

3.

Mr. G. Vijayraghavan

Independent Director

4.

Mr. Manoj Kedia

Non-Executive Director

5. 6.

Mr. S Balaji Mr. S R Batliboi & Associates

Company Secretary Auditor

VISION , MISSION & VALUES:VISION OF ABML: To become a leader in offering the best financial products in India with a strong focus on its customers and partners. A strict code of ethics combined with strong values and principles has enabled us to become one of the most trustworthy brands in the country. MISSION OF ABML: To deliver superior value to our customers, shareholders, employees and society at large.

VALUES OF ABSL: Integrity: Honesty in every action. Commitment: Deliver on the promise. Passion: Energized action. Seamlessness: Boundary less in letter & spirit. Speed: One step ahead always.

TOUCH POINTS OF ABML:

Aditya Birla Money Ltd offerings are delivered through a strong pan India distribution network of about 1400 own and franchisee, terminals branches, a robust online and offline model with a strong technology backbone to a large customer base, in excess of 1.8 lakhs.

SERVICES PROVIDED BY ABML:

FINANCIAL ASPECTS:
Mar '10 Sales Turnover 16.26 Total Income 16.89 June '10 17.45 17.81 24.76 -7.31 -6.95 1.26 -8.21 1.98 -10.19 -2.50 -7.69 Sep '10 22.12 22.44 28.06 -5.94 -5.62 1.34 -6.95 1.80 -8.75 -2.89 -5.86 0.20 5.54 1.00 Dec '10 33.81 40.16 27.06 6.75 13.10 1.99 2.95 1.76 1.19 -0.14 1.33 0.24 5.54 1.00 Mar '11 25.51 26.70 19.73 5.78 6.97 1.21 5.77 1.62 4.15 1.38 2.77 0.50 5.54 1.00

Total Expenses 22.26 Operating Profit -6.00 Gross Profit Interest PBDT Depreciation PBT Tax Net Profit EarningsPer Share Equity Face Value -5.37 1.22 -6.60 1.72 -8.32 -1.20 -7.12 0.15 5.54 1.00

0.20
5.54 1.00

Monthly fluctuation in price of the share:

STAKEHOLDERS:
Government Customers Employees Owner

SWOT Analysis of ABML:

Marketing Strength: Good Brand Image. Right strategy for the right products. Superior customer service vs. competitors. Products have required accreditation. High degree of customer satisfaction. Lower response time with efficient and effective service. Excellent outreach with a large distribution network.

Financial Strength: Companys Income from Operations was up by 51% at Rs. 11,045.93 Lakhs, compared to Rs. 7,309.34 Lakhs in the previous year. H R Strength: Good working environments. Dedicated workforce aiming at making a long-term career in the field.

Weakness:
Marketing Weakness: Some gaps in range for certain sectors. There is no technical support of the foreign principals as ABSL is not having any foreign tie-up as other players have. Overdependence on fellow subsidiaries for various Supplies. Sudden expansion this year by establishing more than 125 branches has increased operations and administration expenses due to which losses incurred.

H R Weakness: Customer service staff need training. Processes and systems, etc. Management cover insufficient. Financial Weakness: Earning per share is decreasing.

Opportunities:
De-tariff IRDA removed controls on pricing in General Insurance business with effect from 1st January, 2008. The industry is going to be freed from product wordings and policy wordings. Can become market leader. Long term growth opportunities in the India. Cost containment initiatives likely to improve margins. Acquisitions and divestments improving the business portfolio.

 Threats: New Entrants Bharti Axa General Insurance Company Ltd.-June 2009. New tie-ups by the competitors. Online travel portal clear-trip ties up with Tata AIG to offer travel insurance. ICICI Prudential inks pact with Suvidha Info serve.

 Declining demand for insurance related investment products. Insurance industrys prospects affected by global economic conditions. Increased incidence of natural disasters testing claims paying capability. Volatility in financial markets likely to impact investment returns. Many foreign bank giants are going to enter Indian market. They have very large portfolio of various verticals and products with them.

Conclusion:
Insurance sector today playing a major role in everyones life lot more than ever before life currently there is a comprehensive range of products covering each type of policy available in the market. ABSL also gives various riders, which provides extra benefits to the customers. And we came to know about the pioneering features of ABSL, like sales procedure etc.

Recommendation:
1.Competition from public sector and foreign banks remains a key challenge for private sector. 2.ABSL need to reorient their staff and effectively utilize technology platforms to retain customers. 3. ABSL should update their portfolio timely. 4. ABSL should have proper division of departments under heads. 5. ABSL should start some more pension plan.

6. ABSL should have more children plans, and more help line plans. 7. ABSL should provide more information to the customer so that they become more aware about insurance.

References:
www.adityabirlamoneyltd.com www.Paisawaisa.com/LifeInsurance Company brochure Company brochure/ GOLD- PLUSII PLAN

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