COMPANY REVIEW

MARUTI SUZUKI LTD

PRESENTED BY 4/21/12 HISAR ABOOBACKER

COMPANY PROFILE

Industry Founded ltd) Headquarters Type Products Employees Website

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: Automotive :1981(as maruti udyog :Newdelhi :Public company :Automobiles :6500 + :MarutiSuzuki.com

INTRODUCTION

Maruti Udyog l imited was established in

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ABOUT MARUTI

As of 31 March 2011 Maruti Suzuki has 933 dealerships across 666 towns and cities in allstatesand union territoriesof India It has 2,946 service stationsn 1,395 towns and cities throughout India 30 Express Service Stations on 30 National Highwaysacross 1,314 cities in India.
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Chairman :Mr. R. C Bhargava

BRANDSOF MARUTI SUZUKIPVT.LTD

Historious car is Maruti 800 Maruti 800 - Launched 1983 - Largest selling car in India, until 2004-cheapest car in India.Change ur life Omni - 1984, 2 Face-Lifts Fits all Gypsy -1985 King Wagon-R -1999, 2 Face-Lifts.For the smtr race Alto - 2000, Currently the largest selling car in India. Lets go Versa - 2003- The joy for travelling together Zen Estilo -2005 Shape ur world
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BRANDS

Swift-2005 youre the fuel Maruti Suzuki SX4 May 2007-Men are back Suzuki Grand Vitara Sports Utility VehicleJuly2007. Imported Play it your way Maruti DZiRE Sedan Version of swift -March 2008-The heart car Maruti A-Star - 2008 December. Stop @ nothing Ritz -Live the Moment
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CAR MODELS

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GURGAON FACTORY

300 acres capacity 700,000cars/ annum manufacture 240,000 K-Series engines annually manufactures 800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.

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MANESAR FACTORY

600 acres capacity 550,000 cars/ annum Plant produces theA-star,Swift,Swift DZireandSX4

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THEIR PRIDE

The sales figure in 1993 reached up to 1,96,820 vehicles. The company produced one million vehicles in March 1994 -The first Indian Company to cross this

milestone.

Maruti Suzuki, has sold 7,64,842 vehicles in2007-08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07. Their sales in the domestic market during march2008 is 64,421 units. Wagon R and Zen were ranked First And Third in the premium compact segment. 4/21/12

WHY DO CUSTOMER LIKES MARUTI?

Maruti ranked highest in customer Satisfaction with after-sales service.

True value

Driving school Authorized service station Insurance (2OO2) Maruti Genuine accessories

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STRENGTH

Distributor network ,brand loyalty, Japan technology and Service distribution After sales service Cost-effective Low maintenance Indian middle-class Low price 4/21/12

WEAKNESSES

Lack of experience with the foreign market Inexperience with foreign workforce Heavy Import tariffs

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OPPORTUNITY
Increased purchasing power of Indian middleclass category Foreign collaboration

Add extra features to small segment cars Attracting youth Export small cars

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THREATS

Threats from Chinese manufacturers Indian as well as foreign competitors Fuel price Foreign brands Price high of raw material Small car competition

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KEY COMPETITORS

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SUCCESS FACTORS

The Quality Advantage

A Buying Experience Like No Other

Quality Service Across 1036 Cities & towns

One Stop Shop

The Low Cost Maintenance Advantage

Lowest 4/21/12 Cost of Ownership

Awards & certifications

1999:-Certified as per ISO 14001:1996 for maintaining EMS.(environment management system) Golden peacock award by world environment foundation in 2007. 1st company in world in automobile industry to get an ISO 9001-2000 certification EN ISO 9001-2000 Quality management system certificate for Gurgaon & Manesar plant J.D.Power Customer Satisfaction Index 1st rank , Asia : 11 years in a row 2000-2010 4/21/12

FUTURE PLAN

New assembly plant will be scaled up to produce 5,00,000 cars a year by 2012.

Suzuki Cervosport a NEXT SUPERSTAR Suzuki 660ccengine as against Nano's 623cc and wear a tag of around Rs 1.5 lakh on road. . 4/21/12

CSR AND GREEN INITIATIVES

National Road Safety Mission launched - a nation-wide Social responsibility (CSR) initiative to train 500,000 people in safe driving in three years. Targets reducing fresh water consumption and implement rain water harvesting The company is moving towards making its entire fleet of cars green with advanced and efficient technologies. Promoting energy conservation

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