About pepsi...

Pepsi Cola Company began in 1898.The drink is the Invention of Caleb Bradham, a pharmacist and drugstore Owner in New Bern Pepsi merged with Frito lay in 1965 Pepsi also owned KFC , Pizza Hut and Talco Bell PepsiCo was named Company Of The Year by Beverage Industry Magazine in 2009

DIVERSITY
PepsiCos diversification: 1.PHASE-I 1960s: carbonated soft drink maker to a diversified food and drink maker. 2.PHASE-2 Diversified portfolio helped compete with super giants like Wal Mart 3.PHASE-3 45% increase in sales and a fourfold increase in its net profits between 1996 and 2004. 2004:PepsiCo world's third largest food and beverage company.

ORGANISATIONAL STRUCTURE
PepsiCo had two units previously. Now switched to three units to sustain growth rate and develop globally PepsiCo Indian Foods PepsiCo Indian Beverages

PepsiCo International

Our Mission
Our mission is to be worlds premier consumer product focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do ,we strive for honesty ,fairness and integrity

OUR VISION
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."

Donald M.Kendall Founder

Ms .Indra K Nooyi Chairman and CEO

Mr.Praveen Someshwar
General Manager

Mr.Sanjeev Chadha President

Vice President Of Marketing baverages

Ms.Deepika Warrier

PepsiCo's EPS and ROE

Over the past 10 years, average total return 10.46% Average annual increase in EPS 11.93% Grew this annual year by 13% ROE maintained between 28-37%

Culture Of The Organisation

The company has a professional but fun corporate culture in which employees are free to pursue their goals The casual and collegial environment is headed by the senior management who are eager to hear question and ideas from their junior colleagues . Fortune magazine named pepsico as one of the best for women and minorities to work for.

TECHNOLOGICAL DIMENSIONS
The average Pepsi can contain 40-50% recycled alluminium which is standard across the company The average Pepsi glass bottle also contains at least 25% recycled glass which is also standard across the industry The average Pepsi plastic bottle contains 12% recycled plastic believed to be the highest among soft drink brand Innovation in technology is the threshold in a competitive market therefore PepsiCo comes out with attractive and designed cans

INTERNATIONAL DIMENSIONS
During the 1930s, international expansion began. The Pepsi-Cola trademark was registered in Latin America and the Soviet Union, and franchises were awarded to bottlers in Canada. In 1934, the company moved to a new headquarters in Long Island City, New York Pepsi is a multinational company. It operates in several countries. Pepsi operates in 200 countries and provide with more than 500 beverages and snacks.

ECONOMIC DIMENSIONS
Beverage and snack foods maker PepsiCo India clocked its highest volume growth in a decade- with its beverage business growing over 32% in calendar year 09 India topped beverage volume growth in the Asia ,MidEast and Africa region In the October December quarter too , India was a highest growing market in terms of volume at 21%. The companys portfolio of carbonated and non carbonated brands witnessed robust growth with mountain dew emerging as a fastest growing beverage brand in the industry

SOME OF HIGHLIGHTS OF 2007 FINANCIAL RESULTS

Net revenue grew 12%, roughly three times the rate of global GDP growth. Division operating profit grew 10%.* Earnings per share grew 13%.* Total return to shareholders was 26%. Return on invested capital was 29%. Cash flow from operations was $6.9 billion.

Social Responsibility
PepsiCos involvement in Indian agriculture worked towards agri sustainability, crop diversification, & improving quality of life of farmers. Eg: PepsiCo Tropicana & Punjab Agri Export Corporation PepsiCo works on reducing greenhouse gas

Customers
After the 2005 pesticide controversy, Pepsi Co India changed their strategy towards the market through the OYE BUBBLY and YOUNGISTAAN concepts Advertised Pepsi through stars like Shah Rukh Khan and youth icons like Mahendra Singh Dhoni and Deepika Padukone. The target audience was the youth who could be influenced and persuaded to buy the product Won the confidence of people helped increase its sales all over India. PepsiCo attracted the middle aged people by launching diet PEPSI

REGULATORS
Indian Beverages Association (IBA)
IBA is PepsiCos single point of interaction with the government and helps the company comply with safety guidelines and other regulations

The Indian Soft Drinks Manufacturers Association (ISDMA)

ISDMA representing by the two cola companies is also being merged with the IBA .This association helps to regulate the value added tax imposed by the government

COMPETITORS
Pepsi faces a stiff competition from coke and fights for profits and other resources. Advertisement and marketing plays a major role in getting rid of the competitors. Well designed bottles and Pepsis association with football had attracted more customers and took over a great market share from coke.

COMPETITORS

VS.

TYPE

PEPSI VERSION

COKE VERSION

Diet / calorie

Diet Pepsi / Pepsi Light

Coca-

Cola Light Nestle Sprite

Cherry Coke

Iced Tea
Lemon Lime Soda

Lipton Brisk 7 Up
Wild Cherry Pepsi Tropicana

Cherry Soda

Orange JUICE

Minute Maid

Water

Aquafina

Dasani Bonaqua Kinley Ciel

Root Beer Sports Drink

Mug Root Beer

Gatorade

Barq's Powerade

PEPSI VANILLA

VANILLA COKE

Any Questions?

IN THANKING YOU WE REMAIN

KUSHAL SINDHWANI CHIRAG CHOPRA NIRALI PAREKH NISHA SETH NIKUNJ SOINGRA AAKASH SHAH