Introducing the

MPEGIF 3DTV WORKING GROUP

Agenda
Welcome

A bit about MPEGIF MPEGIF 3DTV Working Group How to Participate & Contribute

About MPEGIF
MISSION: MPEGIF is an independent and platform neutral not-for-profit organization facilitating and furthering the widespread adoption and deployment of MPEG and related standards in next generation digital media services.
Provides a forum to exchange information and views on technological, economic and regulatory issues that are relevant to these services.

Provides a powerful industry voice advocating the adoption of standards and consolidating the direction of the industry in the time of transition from analogue to digital television and media services.
Members are from all sectors of the industry: cable, satellite, telecommunications, new media service operators, channel owner, content provider, broadcasters, equipment manufactures, system integrators, software providers, industry advocacy groups, industry analysts, and academic institutions. Provides its members with access to business opportunities around the world, by placing them as speakers and panellists at industry events and providing discounts on registration for their employees. We provide exposure to an international audience of potential customers and partners and open the door with personal introductions.

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2010 MPEG Industry Forum

History
2001:
Launch The MPEG Industry Forum was established in 2001. Originally known as the MPEG4 Industry Forum, MPEGIF was created to promote the MPEG family of standards. Clear Goals, Great Results MPEGIF works with industry leaders and major conferences to build a successful commercial ecosystem of MPEG-4/H.264/AVC advanced video compression products and services. Major Success! Microsoft announces support for MPEG-4/AVC in Silverlight at the MPEGIF Master Class at NAB. MPEGIF succeeds in its mission of helping to establish MPEG-4/AVC as the dominant state-of-the-art video compression standard. Goals & Challenges MPEGIF moves on to leverage its recognized leadership to resolve major issues facing the growth and evolution in the way in which content is created, secured, delivered and consumed. MPEGIF builds on its legacy by being a strong advocate for the adoption of global standards and by fighting the encroachment of proprietary solutions which prevent true market development.

2001-2008:

2008:

2009 & Beyond:

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Clear Structure
MPEGIFs activities are coordinated via 3 main committees Technology & Engineering Committee Interoperability & Conformance Committee Marketing & Communications Committee

Broad Coverage addressing all relevant and important topics

MPEGIF also operates the MPEGIF Logo Qualification Program with around 25 international companies participating

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2010 MPEG Industry Forum

3DTV Working Group

The MPEGIF 3DTV working group is 3D over MPEG State-of-the-Art broadband and broadcast services and infrastructure are 3D-ready today, and ongoing work in standards groups provide a compelling path for future 3DTV evolution. chartered with facilitating and furthering the widespread adoption and deployment of 3DTV based on MPEG and related standards in next generation digital media services. a forum for the free exchange of information an industry voice advocating the adoption of standards and for consolidating the overall direction of the 3DTV industry.

3D mpeg

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Suggested Scope of Activity

3D over MPEG
The MPEGIF 3DTV working group will provide a unique voice focused on 3D over MPEG within the emerging constellation of industry groups and standards bodies.

MPEGIF picks up where the engineering standards committees leave off. MPEGIF bridges between the technical standards and commercial reality

initially focus on issues related to 3DTV compression and broadband & broadcast distribution of 3DTV work in cooperation with other organizations that are addressing standards for 3D mastering, connectivity in the home (such as HDMI), display standards, gaming, consumer electronics, and the overall 3DTV experience. work with MPEGIF committees to provide a framework for promoting 3D over MPEG compliant product and services.

3D mpeg

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Next Steps
3D over MPEG Sign up for the mailing list: 3dwg@lists.mpegif.org Next teleconference: Monday, January 18th (proposed) MPEGIF picks up where the engineering standards committees leave off. MPEGIF bridges between the technical standards and commercial reality Draft whitepapers: (suggestions)
Guidelines for MPEG-based compression of 3DTV Overview of MPEG-based 3DTV distribution over broadcast and broadband

Establish formal liaisons:

3D@Home SMPTE and others

Join MPEGIF to get the most from your participation !

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2010 MPEG Industry Forum

Benefits of 3DTV WG
Attribute
Access to 3D over MPEG logo qualification program MPEGIF Members Yes Non Members

Yes

Invest in yearly membership fees and receive benefits that far outweigh the costs.

Contribution to position papers to be provided to FCC, ISO, SMPTE and other bodies Speaking opportunities at NAB, IBC and CES events Opportunity for inclusion in subsequent press Releases Opportunity for contribution and accreditation in MPEGIF White Papers on 3D TV Access to initial test streams

Yes

No

Yes

No

Yes

No

Yes

No

Yes

No

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2010 MPEG Industry Forum

MPEGIF Membership Benefits

Opportunity to lead or participate in the Technical, Marketing and Interoperability working groups. Discounts on registration to industry events and speaking opportunities at MPEGIF supported or produced events like the MPEGIF Master Classes at NAB, IBC and CES. In addition each year MPEGIF negotiates discounted rates for our members are more than 30 industry events. Free publication of company profile, products and services in the online MPEGIF member directory, publication of press releases on the MPEGIF home page and inclusion in the weekly News Digest. Participation in a unique and prestigious community directly involved in shaping the digitization of media services around the world. Business development and networking, meet potential partners and suppliers gain visibility into the activities of other companies. Unlimited individual participation the more your employees are involved the greater the value. Access to speaking opportunities at the many industry conference and tradeshows which MPEGIF endorses, or sponsors including: NAB, IBC, CES, and TelcoTV Exclusive access to resources such as; documents, reports, e-mail lists, analysis etc. Sponsorship opportunities at the three MPEGIF Master Class sessions which provide extensive visibility for members. Annual Members Meeting - MPEGIF members meet annually to discuss the future of the industry`

Invest in yearly membership fees and receive benefits that far outweigh the costs.

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2010 MPEG Industry Forum

Current Members
Amino Communications Apple Computer Inc Cisco dicas Digital Image coding GmbH Divx/MainConcept * ETH Zurich Euclid Discoveries, LLC Fraunhofer Insitute IIS Harmonic Inc. * Joanneum Research Motorola MPEG LA, LLC Netlogic NagraVision PELCO QUALCOMM Inc RGB Networks Sigma Designs TD Vision Systems * TM Forum VBrick Systems, Inc Zoran

Join a unique and prestigious industry community

* Indicates Associate Member status

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2010 MPEG Industry Forum

Cost
3DTV Addressable Advertizing Online & Internet Streaming Global IPTV Ecosystem Universal Content Security MPEG HighPerformance Video Coding MPEG Scalable Video Coding Annual membership rates are split into two classes: Principal Member: $3,000.00 USD Principal membership provides access to all activities in the Forum plus voting rights. A principal member is entitled to one (1) vote at the Annual Meeting and any Committee Meeting in which they participate.

Associate Member: $300.00 USD Associate membership is reserved for not-for-profit organization and institutions. This type of membership carries the same privileges as Principal members, except that they can not vote in the Annual Meeting and Committees, and can not serve on the Board of Directors.

The membership year is July 1st June 30th Membership fees are prorated quarterly http://www.m4if.org/join.php

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Back up Slides

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Committees
Technology & Engineering
Facilitates dialogue on new and emerging standards across the industry amongst researchers, engineers and developers from member companies and partners supported by moderated email discussion lists. Provides a framework to verify compliance with industry standards and interoperability between equipment. Facilitates outreach to new members and the industry at large to impart the agreed messaging from all MPEGIF Committees. This Committee also produces the also produces the MPEGIF Master Class Series, which encourages education, information exchange and dialog outside of the membership. It is also responsible for Industry Newsletters that promulgate the latest relevant information supporting the charter of the forum as well as online and print information resources for the industry to facilitate wider understanding on the development and deployment of standards based technology as well as to promote products and services of members and partners. Administers the MPEGIF Logo Qualification Program (with more than 25 participants)to promote recognition of MPEG-compliant products in the marketplace. It is also responsible for coordinating industry liaisons with complementary qualification, certification and testing programs www.mpegif.org offered by other industry bodies or associations. 2010 MPEG Industry Forum

Interoperability & Conformance

Marketing & Communications

MPEGIF Logo Qualification Program

Goals & Focus Areas

Drive, Promote & Facilitate Adoption:

3DTV SCTE 130 for all forms of Addressable Advertising including Internet and Mobile delivery Common Online Video / Internet Streaming protocols A Global IPTV ecosystem (including DLNA, Open IPTV Forum, and MoCA) Universal Content Security solutions based on MPEG-2

Provide Global Education on Implementation & Use:

MPEG/High-Performance Video Coding (HVC, H.265) Scalable Video Coding (SVC) Metadata for Multimedia Description (MPEG-7) Ultra HD (ITU BT.1201, ITU 1769, SMPTE 2036)

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2010 MPEG Industry Forum