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A SYNOPSIS ON THE COMPANY PROFILE OF

VOLKSWAGEN

In the Supervision

Mr Shree Bhagwat
Lecturer, FMS, Sagar.

Introduction
The word Volkswagen came from "Volks" (People's") & Wagen (Car). Volkswagen has been Europe's largest automobile manufacturer with a market share over 20 percent. The Volkswagen Group with its headquarters in Wolfsburg is one of the worlds leading automobile manufacturers and the largest carmaker in Europe.

STRATEGIC VISION
It is the goal of the Group to offer attractive, safe and

environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes. By 2014, the car market in India would have crossed two million units Volkswagen is aiming to become, sustainably, the world's largest car maker by 2018

GROUP PROFILE
Type: Headquarters: Industry:

Products:
Revenue: Operating income: Profit: Employees:

Public Company Germany Automotive Cars, Trucks 113.8 billion (2008) 6.61 billion (2008) 4.68 billion (2008) 369,928(2008)

OPERATIONS
.The Group operates 48 production plants in thirteen European countries and a further six countries in the Americas, Asia and Africa. Around the world, more than 360,000 employees produce almost 25,400 vehicles or are involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 150 countries

BOARD OF DIRECTORS
Prof. Dr. rer. nat. Martin Winterkorn(Chairman)

Dr. Arno Antlitz (brand responsibility)


Dr. Ulrich Hackenberg (brand Development) Prof. Dr.E. h. Jochem Heizmann (Commercial

Vehicles) Christian Klingler (Sales and Marketing) Prof. Dr.-Ing. Werner Neubauer Dr. Horst Neumann (Human Resources) Hubert Walt(Production and Logistics)

Models
EuropeCaddy Life Fox Golf Mk6 Golf Plus Golf Variant Jetta Mk5 Passat Mk6 Passat CC Phaeton Polo Mk4F Scirocco Sharan

Multivan
New Beetle New Beetle Convertible

Touran
Tiguan Touareg

Competitors
Honda
Hyundai Fiat Toyota BMW Maruti Suzuki Tata KIA

Volkswagen in India
Volkswagen brand will bring locally produced vehicles to the Indian market up from the third quarter of 2007. To accompany the growing supply of Volkswagen Passenger Cars, the Group has established a separate Indian sales company in 2007, initially for Volkswagen as well as for Audi. Volkswagen Group Sales India Private Limited registered in Mumbai will distribute locally manufactured and importevehicles in India.

Suggestions
Volkswagen should increase their service stations. Facilities regarding after sales services should be increase. People were not aware about VW brand, there should be more brand awareness in the market. They should increase advertisement activities. They should promote more road shows in the

respective areas. The company should promote about the entire feature offered by it.

THANK YOU