Concept Proposal

Background
❚ The Vietnam mobile telecom market is a duopoly market
controlled by MobiFone and Vinaphone. MobiFone is ranked
second that accounts for 44% market share.
❚ Mobi4U - a new service that helps VMS-MobiFone to
increase total revenue as Mobi4U will open up a new truly
low end market segment. Mobi4U is a perfect product for
the Vietnamese mobile market that puts the customer in
control of their costs, and also offers a better airtime rate
than MobiCard.
❚ Mobi4U was introduced at the same time with VinaDaily.
The sooner the operator launches at the consumers and
dealers, the better gain supports from them.
❚ There is a need to introduce the products not only with
consumers but also with dealers. This is a chance to equip
the dealers with the new and advanced benefits on the
products.
How to Launch Mobi4U
with Dealers
❚ Biz Solutions proposed to conduct a Dealer Launch
Event in big cities: Hanoi and HCMC.
❚ The dealer launch will also cover the training part as
well. It means, instead of conducting 2 events (mass
training and launching) separately, just do 2-in-1
event.
❚ Rationale:
❙ It will help not to repeat the same topics (product
features, benefits) for the 2 events (training and
launch).
❙ It save time for every parties: dealers, VMS, CIV.
❙ It save cost for VMS and CIV
(The cost breakdown for training sessions is attached in separate
presentation for your consideration)
2-in-1 Dealer Launch
Objective:
❙ To conduct a product launch with dealers
❙ To create excitement among the dealers and give the
product a good momentum
❙ To gain more support and cooperation from dealers
❙ To provide dealers product knowledge throughout the
event and furthermore lead them into proactive
participation: role play demonstration during the event
Mobi4U Dealer Launch
❚ Main Activities:
❙ Locations: at luxury hotels - Melia in Hanoi Legend in
HCMC
❙ Targeted audience: Dealers, Scratch card dealers, VMS
staff. Total will be 300 dealers for Hanoi and 600
dealers for HCMC.
❙ Targeted timing: 26 July in HCMC and 2 Aug in
Hanoi.
❙ Impressively launch a new product - Mobi4U to
dealers. All the activities will focus on the theme
of event “Connection 4U”.
❙ The event comprises multi-forms of entertainment
Mobi4U Dealer Launch
❙ The most exciting performance is product reveal at
the beginning of the event with surprising light and
sound effects and together with an exciting dance.
❙ A short comedy to illustrate the key selling points
of Mobi4U. Famous actor Duc Hai and his team will
be performing the comedy.
❙ The appearance and performance of famous POP
stars to fit with the exciting, young and enjoyable
atmosphere of the event party - “connection 4U”
atmosphere.
❙ Interactive games to be featured the product
benefits.
Mobi4U Dealer Launch
❘ Game 1 - “4U play” that require active participation
from dealers. From the role play, dealers will know
how to sell the Mobi4U products. The best role play
will be given a valued gift.
❘ Game 2 - “4U quiz”. Easy, simple and exciting
questions that featuring the benefits of the product
will be conducted by emcee. This encourages
dealers proactive participate and remember the key
selling points of the products.
 Mobi4U Dealer Launch
6:30 Opening dance - Product unvealing
Agenda: 6:45 MC appear and welcome the Dealers
MC introduce new product - Mobi4U
6:55 Presentation of 4U benefits to consumers and dealers
by a short commedy (Duc Hai's team)
7:15 Boy band/Girl band performance
New Star in Hanoi and 1088 in HCMC
7:30 4U Game - #1 "4U Role Play" with Dealers participation
7:45 4U Dance show
7:55 4U Songs from young and attractive singers
8:15 Fashions show
8:30 4U Game - # 2 "4U Quiz"
8:45 Pop star performance (3 songs)
Thu Phuong - Huy MC for Hanoi
Hong Ngoc for HCMC
9:00 4U Prizes
Lucky draws to win 01 mobile phone and 3 Mobi4U packages
9:15 End program
Mobi4U Dealer Launch
Cost estimate
It ems Unit Pr ic e qt y Co st
Venue decorations 1,500 2 3,000
MC 320 2 640
Receptionists 20 6 120
Light and sound system 1,050 2 2,100
Entertainment Program 3,700 2 7,400
POP Star (1 for each event)
Girl/boy band
Dancing team
Models show
Other singers
Comedy to illustrate Mobi4u benefits 822 2 1,644
Design-print-distribute invitations to dealers 1,700 1 1,700
Design and print Mobi4U kits 4 1,000 4,000
Game 1 - "4U Play" and "4U Quiz" 1,055 2 2,110
Agency travel and acommodation (2 pax) 1,060 1 1,060
Agency fee 4,200
t o t al 27,974

*** Note: the food and drink cost is not covered in this quotation
Next Steps
1. Client to approve the concept
2. Agency to work out detailed action plan
and cost breakdown.
3. Agency to conduct the event.
Look forward to working
with you on Mobi4U
training Project

THANK YOU.